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PRODUCT Development Mind Map

The document discusses a shoe polish product called Muza shoe polish. It outlines details about the product, including that it uses banana peel oil to provide a natural shine and is less chemical-based than competitors. It then discusses the potential placement of the product in shoe care shops, shoe shops, and online. Finally, it proposes pricing the product competitively and lower than other brands, and promoting it through integrated marketing communications strategies using both online and offline channels like social media, advertising, and sales promotions.

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nitya
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76 views

PRODUCT Development Mind Map

The document discusses a shoe polish product called Muza shoe polish. It outlines details about the product, including that it uses banana peel oil to provide a natural shine and is less chemical-based than competitors. It then discusses the potential placement of the product in shoe care shops, shoe shops, and online. Finally, it proposes pricing the product competitively and lower than other brands, and promoting it through integrated marketing communications strategies using both online and offline channels like social media, advertising, and sales promotions.

Uploaded by

nitya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT

 Customer want a less chemical which does not damage foot ,


easily can apply leather shoe. shoes can be expensive and that
keeping them in good repair is a better means of extending the
life of favourite pair of shoes, and waterproof.
 Good shinning features, less chemical
 Leather shoes
 In stamp holder
 Size:weight, color : colorless
 Muza shoe polish

 Use banana peek oil which gives natural shining ,muza shoe
polish has good shining durability on shoes
PLACE
 Shoe care shops, shoe shops , online, specialists and trade,
such as shoe repairers, and cobblers.
 It will include the distribution channels and chain which flow
from manufacturer to the ultimate consumer of our product
 The channels that promote about shoe care product and
world level popular channels to reach our product everyone
in worldwide. Use celebrity in advertise our shoe polish.
 Need to use sales force for a efficient promote
 Give a trial pack to customer to promote our product.
PRICE
 Good shining durability on leather shoe. Free sample will be
given to the wholesalers, retailers and to the new
customers.First ten customer will get attractive
vouchersProvide the POLISH on minimum rate as compare to
the competitors.And many lucky draws gift hampers.Offer
coupons.
 Establish buy a good services to customers
 Customer price is not sensitive. Prices are low as compared to
our competitors. This is the strategy to attract more & more
customers by providing them the same quality.Prices fluctuates
from Rm5 – 8 depending upon the product and its packing.We
will also provide allowances & discounts to the wholesalers and
retailers.
 Discounts: buy 2 free 1 or give a trial pack as trial to customers
on their leather shoe
 Effordable price
PROMOTION
 Integrated Marketing Communications is a term used to
describe a holistic approach to marketing communication. It
aims to ensure consistency of message and the complementary
use of media. The concept includes online and offline
marketing channels. Online marketing channels include any e-
marketing campaigns or programs, from search engine
optimization (SEO), pay-per-click, email, banner to latest web
related channels for webinar, blog, and Internet TV. Offline
marketing channels are traditional print (newspaper,
magazine), mail order, public relations, industry relations,
billboard, radio, and television media social – Instagram
,WhatsApp, facebook
 Promotional activities include Advertising (by using different
medium), sales promotion (sales and trades promotion), and
personal selling activities. It also includes internet marketing,
sponsorship marketing, direct marketing, database marketing
and public relations.can reach audience by advertising in the
press and TV.
 New year,
 Competitors use advertisement on TV or radio

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