Meta Tag - You Re It How To Use Meta Tags Effectively
Meta Tag - You Re It How To Use Meta Tags Effectively
There are a number of online urban legends that suggest Meta tags
and the use of them are dead and no longer necessary to build
effective web pages. Many people believe that search engines are
too smart to look for Meta tags. This, however, is completely untrue.
Search engines have gotten smarter, but Meta tags are as important
as ever. Search engines now compare the words in the title, the
keywords, and the description of the article to help users find the best
possible search engine results. Meta tags are vital to good search
engine results.
For those new to the term, Meta tags are parts of HTML coding on
websites that are used by search engines, like Google, Yahoo, and
MSN, to index a website. Most Meta-tags are put in the header code
of a website. There are a number of different possible Meta tags
including the abstract Meta tag, the author Meta tag, the copyright
Meta tag, the description Meta tag, the distribution Meta tag, the
expires Meta tag, the keyword Meta tag, the language Meta tag, the
refresh Meta tag, the revisit Meta tag, and the robots Meta tag. The
most important and most popular Meta tags are the title, description,
and keywords Meta tags. Different search engines offer different rules
about how the Meta tags are used formatted, and how many
characters they are allowed to contain.
Most search engines will use varying combinations of your Meta tags,
so it is important to be patient with the entire process. The title tag
should be both the name of your company and some keywords.
Some search engines make use of the title as the link for your own
website. That means if you don't include a title, customers won't see
one. They might see something like “no title.” Few people would click
on a site without a title. Having keywords with your title will help to
improve your search engine rankings. Since research shows that
most people only deal with the first ten results any search engine
sends them, having a better ranking can only be good for your
business. It is also important to remember that many places list sites
in alphabetical order. Typically these sites give symbols preference
over letters. That means that, “#1 Dog Information and Product Site”
would come before, “The Best Dog Site on the Internet”. There are
many things to consider with Meta tags though, and there are many
things to learn, so don't take a piece of information like that and focus
only on it.
In order to benefit the most from your Meta tag usage, follow these
tips. First, use various internet keyword tools to find the best
keywords for your website. Many different sites offer a keyword tool,
and some of them are business oriented for pay per click advertising,
but many of them are free. It is important to note, though, that these
tools can be inaccurate, so you should pay careful attention and be
sure that you use more than one tool to help you find the right
keywords to include in your Meta tags. Second, be sure to submit
manually to the entire available major search engines. Some
companies have created software to help you do this quickly and
more efficiently, and if technology is not really your cup of tea, this
may help you out. Finally, be sure that both your content and all of
your pages make use of the keywords you have included in your
Meta tags. Remember that search engines are smarter than they
used to be. If you have put keywords in your Meta tags that do not
reflect your site content, your ranking is unlikely to be as high, and
customers can be just as unlikely to click on your site.
Effective use of Meta tags can really improve your website traffic.
This can only mean good things are in store for you and your
business.