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What Is A Sloga

A slogan is a catchy phrase that describes a company or product. Developing an effective slogan involves researching the target audience and competitors. It should be simple, unique, and memorable. Good slogans highlight benefits and sell well. Business slogans reinforce brand identity and reputation while advertising slogans link products to feelings and experiences. Both aim to attract attention and communicate qualities to consumers.

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Waqar Ul Hassan
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86 views2 pages

What Is A Sloga

A slogan is a catchy phrase that describes a company or product. Developing an effective slogan involves researching the target audience and competitors. It should be simple, unique, and memorable. Good slogans highlight benefits and sell well. Business slogans reinforce brand identity and reputation while advertising slogans link products to feelings and experiences. Both aim to attract attention and communicate qualities to consumers.

Uploaded by

Waqar Ul Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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What Is a Slogan?

In terms of business, a slogan (also known as a tagline) is a catchy phrase or a few words
arranged in a specific way to describe the company’s identity or a certain product.

The Slogan Writing Process and Its Peculiarities

The process of writing slogans can be rather tricky. You have a few options here.

 Asking a professional writing service to create a tagline for you.


 Entails using a slogan generator. Most of them are free and easy to use, but chances are
you won’t be 100% happy with the results.
 Writing catchy taglines yourself. Don’t dismiss it as impossible, and don’t give up
without even trying to succeed.

Writing company slogans consists of three main stages.

 You begin by presenting your company’s mission.


 You need to tell the reader not about what you do, but why you do it.
 What do you want to achieve through your work?

Making your tagline easy to remember is always a smart idea. You might try rhyming, but
usually being brief and keeping a good rhythm for the text is what works best.

Top 6 Tips for Slogan Writing

 Don’t rush. Do your research, learn as much as you can about your target audience and
your competitors, and only then get to writing.
 Add humor if (and where) you can. A funny catchphrase will establish a connection
between you and prospective buyers faster.
 Keep it simple. Again, a short and simple tagline will be more easily remembered.
 Try to highlight the uniqueness of your work.
 If possible, use a call to action. A good call to action will inspire potential clients to buy
your product or use your services.

Slogan Examples to Learn From

The following brands can easily be called masters of taglines. They write well and they sell well.

 The first one on the list is, of course, “Think Different” by Apple. For the consumer,
“Think Different” highlights the contrast between this brand’s computers and your
ordinary old one.
 “The Ultimate Driving Machine” is a motto by BMW that is impossible for a customer to
ignore. Pointing out the excellence of their product.
 “Just Do It”. It’s short, strong, and powerful. This tagline really suits Nike’s style and
mission.

Why use slogan in advertising

Advertising slogans are short phrases used in advertising campaigns to generate publicity and
unify a company's marketing strategy. The phrases may be used to attract attention to a
distinctive product feature or reinforce a company's brand.

Importance of slogan in advertising:

Developing an effective advertising slogan helps companies cut through the chatter and get
consumer attention quickly. While a paragraph-long explanation of your product might give
potential customers plenty of information, a punchy slogan cuts through the clutter and creates
a memorable image in the customers’ minds.

Business vs. Advertising Slogans

Good slogans fuse business or product promises with consumer perceptions in a


communication process that signals unique benefits compared to your competition. Business
slogans are of an informational nature. They emphasize and reinforce the brand identity and
the reputation of your business. These are perceptions about your business you want indelibly
etched into the minds of consumers, such as trust, innovation, quality or commitment to
service. Advertising slogans are of a transformational nature. They link product usage with
rewarding user experiences or feelings, such as enjoyment, excitement or pleasure, as in the
memorable Maxwell House coffee slogan: "Good to the Last Drop." Business slogans
communicate qualities you want consumers to associate with your business. Advertising
slogans communicate how your product uplifts — "transforms" — users.

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