Sales Training Manual: Tips For Your Demo
Sales Training Manual: Tips For Your Demo
Day ________________ Time _______ Cutco Customer Service: Stay in control of your blue book. Flip the pages for your customer. Keep two hands on your
1-800-828-0448 blue book when you’re not handling products.
Next “Push Week” and Conference Keep your sample kit closed and pull out items as demo progresses.
Push Week Contest Dates: _______ - _______ www.vectorconnect.com
Kickoff Event: Date _____________ Time ____ (Create a username and password) If customer asks for prices during your demo, tell them it’s a surprise and you’ll get to it!
Conference: Date _____________ Time _____ Order Entry / Commission checks /
Customer database / Learning Library Always use your cutting board and clean up in the sink before you leave.
Personal Coaching Sessions (PC) www.cutco.com
PC 1: Date ________________ Time _______ Product information
PC 2: Date ________________ Time _______ If your customer already owns Cutco:
PC 3: Date ________________ Time _______ www.bitly.com/cutcodemo - Do FULL presentation: It’s great practice! Many customers forget the important details!
PC 4: Date ________________ Time _______
VIRTUAL DEMO
- Ask for a customer testimonial for blue book.
Vector.Marketing.Corp @VectorMarketing @VectorMarketing @VectorMarketing The Vector Impact - Closing Process: Use Pg. 13, “Closing for Cutco Owners” —> create a “Cutco Wish List”
__________________________
__________________________
- Cutco owners love upgrading to sets, adding accessories, and buying gifts!
Introduction
BUILDING RAPPORT / SOCIAL ETIQUETTE: Virtual Demo:
(Recommended 10 minutes) “Website up?”
“Full-screen mode?” Before we begin, we’re going to need your favorite serrated edge knife, straight edge knife, and a steak knife.
“Pen and paper?”
We’ll also need a shiny PENNY as well as FOOD to cut up and snack on! (Take out the food you brought)
Find something to compliment / Get to know them / Ask a lot of questions! Today, I’ll tell you why Cutco is the top selling American made brand in the US, then we’ll take a look at our
product line, and then review prices and specials at the end.
The 6 P’s: Plants (outside), Pets, Photos, Plaques (accomplishments), Profession, People (kids)
Thank you so much for taking the time to see my pr esentation—it really means a lot... ______, I only work through referrals, so I hope you like me and Cutco enough to tell some friends about me!
(Mouse icon means hit space bar on Virtual Demo.)
Personal Story
Let me tell you a little bit about myself…(School / Major, Hobbies, Family, Dream Job)
___________________________________________________________________ Let me tell you a little bit about the COMPANY...
___________________________________________________________________
___________________________________________________________________ Since 1949, all Cutco knives have been made in the United States in our factory in Olean, New York.
We sell over $200 million worth of Cutco annually and have over 16 million customers!
Tie Into Goals And you may have seen us on TV on shows like Modern Marvels and Made in A merica.
Mrs. _________, do you mind if I share some of my goals with you? It’s one of the only products you can buy once, use every day, and never have to replace!
I’m working with Cutco because… (Skills / Experience / Resume / Future) Cutco is a proud producer of many KA-BAR® Knives, used by both military and law enforcement agents.
_________________________________________________________________________ Cutco is involved with many local and national charities…
_________________________________________________________________________
______________________________________________________________________________________
I just started my Fast Start Contest. I have 10 days to… (goal) ____________________________
Through Cutco, I can earn a President’s Club letter , which will look gr eat on my r esume.
(FT students): I also have a chance to win an All American Scholarship to help with school... To start off, I’d like to show you two products that demonstrate the quality of Cutco:
(Optional: Show scholarship brochure / explain program)
Mrs. _________, since I just started, I’m going to read from my manual. Is that okay? Super Shears: Everyone loves our shears! CUT PENNY, take apart, put together, hand shears to customer.
Transition to Demo The high-carbon, stainless steel makes them good for ever ything in the kitchen as well as indoor and
outdoor projects. They are dishwasher safe and come apart for easy cleaning.
Like I said on the phone, you don’t have to get anything. But if you see something you like, you can
get it today. Not only would you be getting a great product, you would be helping me out too! VEGGIE PEELER! You’ve gotta try out this peeler! LET CUSTOMER PEEL (carrot/cucumber/potato)
CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts. It peels in both directions! All of our gadgets and accessories are guaranteed forever and dishwasher safe!
We also have interest free, monthly investment options so you don’t have to pay for it all at once. A lot of customers end up getting one of these two items for free. I’ll show you how later!
Just so I know, do you cook because you have to, like to, or love to?
Great! You’re going to LOVE Cutco! Let me show you where we got the idea for Cutco...
[TURN TO THE JUNK KNIFE PAGE IN YOUR BLUE BOOK]
3 4 [TURN TO THE “QUALITY” PAGE IN YOUR BLUE BOOK]
1 The first feature is our UNIVERSAL WEDGELOCK HANDLE, which fits any size hand...
WOOD HANDLES are attractive when new, but they are extremely unsanitary! (Gross Face!!!) The universal design locks your hand into place, increasing control and safety, while r educing fatigue.
They absorb liquids, bacteria, grease, and germs and retain odors.
This makes Cutco more expensive, but it’s worth it because it’s comfortable and safe.
In several states, restaurants don’t use wooden handles because of sanitation concerns.
PLASTIC HANDLES are usually cheaply constructed, so they melt, chip, crack, and break. The second feature is our THERMO-RESIN HANDLE, which will never chip or cr ack.
They are slippery when wet, which is extremely dangerous while you’re cutting. (Concerned Face! Unsafe!)
2
It’s an expensive material to use, but it’s worth it because it’s dishwasher safe and sanitary.
CONSTRUCTION
Most RIVETS are made of BRASS, which expands, contracts, and loosens, creating unsanitary gaps. The fourth feature is our very high-grade STEEL.
4 This steel is expensive to use, but it’s worth it because it has “the best of both worlds”.
It has High-Carbon for edge-retention and it’s stainless for beauty, making it sanitary and sharp.
There are two types of steel: The fifth feature is our most famous! It’s our exclusive “Stay-Sharp” DOUBLE-D® EDGE.
5
STEEL
CARBON STEEL is str ong but it r usts and corr odes which is unattr active and unsanitar y.
STAINLESS STEEL looks good but it’s a soft metal so it won’t stay sharp and is difficult to sharpen. Let’s compare how the different types of edges work… (Take out cutting board and rope)
We cut rope because it’s tough like vegetables and meats, but it will not hurt your knife’s edge.
Have some of your knives gone dull over the years Mrs. ___________? And remember, Cutco is sharp, so be careful!
(Hold rope with both hands. Start with back of blade. Pull one, long stroke. Then go back and forth)
1. Customer’s serrated edge 2. Customer’s straight edge 3. Cutco Petite Carver (black handle)
There are two types of edges: (Get excited!)
EDGES
SERRATED EDGES rip and tear your food and cannot be re-sharpened. Unlike a serrated edge, Cutco’s Double-D® edge has three straight edges that smoothly
STRAIGHT EDGES make a smooth cut but they have to be shar pened to r emain effective. cut forward, backward, and straight down. (show customer picture of edge)
The hard cutting surface dulls a knife, not the food. Both of these edges directly contact the cutting board, The points protect the recessed edges from dulling on the cutting board, keeping each
dulling them quickly. A dull knife is more dangerous than a sharp one because you have to push harder. knife sharp for up to 10 years, and they can still be re-sharpened!
Complaints of Low Quality Knives: While most of our knives have the Double-D® edge for cutting back and forth, some
Complaints of common High Quality knives:
Cutco knives have straight edges for chopping, dicing, and precision cutting.
Cost a lot of money over time: Need to Sharpen regularly
Avg. Junk Knife: $10 Hand wash—Not dishwasher safe This unique edge uses expensive technology but it’s well worth it!
Avg. 8 knives in a set: $80 for set Replace every 7-10 years
Replaced every 2 yrs for 40 yrs: 20 Replacements
= $1,600 on Junk Knives
Unsanitary, unsafe, and un-enjoyable!
Let me show you how Cutco has solved all of these problems...
REMEMBER TO CUT LOTS OF FOOD!!!
[TURN TO THE GUARANTEE PAGE IN YOUR BLUE BOOK] 5
Names & Uses CAN YOU CUT 5 THINGS ON EVERY DEMO?
6
Mrs. _____, you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.
Forever Guarantee It’s important to have the right tool for the right situation because of safety and efficiency.
We have two larger set options for customers who love to cook, a complete set and a family set.
The best thing about Cutco is our 4-Part Forever Guarantee.
But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8.
Cutco is one of the only products that you can buy once, use every day, and never have to replace. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.
The product is your proof of purchase and you can pass it down generation to generation. It’s the best value for the average family and it starts with your…
1. Forever Performance Paring Knife (2 3/4”) (Let customer peel apple/potato, then explain)
If anything ever goes wrong with your Cutco, just send it back to the factory and the company will fix Cutco’s “Air Knife” - has a long handle, makes peeling and paring comfortable. You’ll use this for
or replace it for free. You’ll never have to pay to replace your knives. small jobs in the air, but rarely on the cutting board, that’s why you have your…
4. Unconditional Return Policy Petite Carver (6 3/4”) (Let customer cut food, explain)
This “Large Utility Knife” is your everyday meat knife for chicken and small roasts. It’s also for large
We have a 15-Day r isk fr ee, money-back guarantee. If you’re not satisfied for any summer fruits and tough vegetables. Do you have a lar ge fr uit we can cut? (Pineapple!!!)
reason at all, you can get a full refund. (15 days starts when product is received)
(If spouse is not present): Mrs. _______, we can’t always see both spouses together, so you can try
out Cutco together for a few weeks, risk free, to make sure you both love it.
Turning Fork (Point to picture in blue book, then explain)
The three sharp tines make it easy to turn meats and veggies and get things out of jars.
Cutco is such a great investment because you’ll never have to buy another set ever again. None of the pieces so far are used for larger foods, that’s why you have your…
And you can’t beat American Made and For ever Guar anteed!
(When you see a , feel free to pause and discuss other uses with customer.)
7 8 IF CUSTOMER ALREADY OWNS A CUTCO SET, TURN TO PAGE 13 FOR “CLOSING WITH CUTCO OWNERS”
We recommend two Table Knives per family member so you don’t have to wash them after every
meal. SELECTING THE BEST OPTION
When it comes to high-quality cutlery, it’s like anything else. There’s a wide variety of quality and prices.
Cut Let’s test out our Table Knife on some tough leather… Cutco is top rated so we only compare to the highest quality brands…
Leather! 1. Customer Steak Knife (Earthquake effect!)
2. Cutco Table Knife (Get Excited!)
[TURN TO WUSTHOF/SHUN PRICE COMPARISON SHEET]
3. Stack leather in strips and press straight down
I have a price comparison for our top competitors, Wusthof and Shun. Have you heard of them before?
For customers who like the feel of a large STEAK KNIFE, our two larger sets come with that option.
These high-quality sets made overseas are two of the top selling brands in stores.
STORAGE OPTIONS [TURN PAGE IN BLUE BOOK TO SHOW STORAGE OPTIONS] Each brand has different types of sets, which range in price. Wusthof is the most popular.
Mrs. ______, it would be dangerous to have really sharp high-quality knives floating in a drawer.
The price for this Wusthof set is $_______. Sometimes, you can find it on sale for $_______.
The most popular is our solid oak WOODBLOCK, which looks great on the counter.
There are some major differences between these brands and Cutco:
We also have safe STORAGE TRAYS for storage in a drawer or on the wall. Wusthof has mostly straight edges so they need to be sharpened, which is a hassle.
They are not recommended for the dishwasher and the warranty is on manufacturing defects only.
CUTTING BOARD In comparison, Cutco has our unique wedge-lock handle, exclusive Double-D® “stay-sharp” edge, and we
Our sets come with a free cutting board. It’s important to use a soft plastic cutting board. Glass, have our 4-part Forever Guarantee including our Free Sharpening.
granite, and marble cutting boards are too hard and will dull your knives.
Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the
guarantee and unique features, most people would agr ee that Cutco is at least twice as good as Wusthof.
KITCHEN TOOLS / ENTERTAINER PACK [TURN PAGE IN BLUE BOOK]
To complement your Homemaker set, we have incredible KITCHEN TOOLS and GADGETS. When something offers twice the quality and value and lasts forever, you would expect it to be at least twice
the price. At twice the pr ice you’re talking over $_______ for a set of Cutco.
This 5-piece dishwasher safe Kitchen Tool Set r eplaces a dr awer full of old kitchen tools!
Our 4-piece Entertainer Pack has comfort-grip handles and is, of cour se, forever guaranteed!
Mrs./ Mr.__________, I wouldn’t be doing my job if I didn’t ask you; Would you like to try out the Homemaker Set today [TURN TO THE FIRST PAGE OF THE MIDDLE BOOKLET IN YOUR BLUE BOOK: GALLEY SET]
and get your FREE _________? (Be completely quiet and wait for answer… smile)
If Yes: “Congratulations! You are going to love your Cutco. Before I write that up, let me show our two sets that come
with the Steak Knives.” GALLEY SET
(Show tri fold and present prices of Ultimate/Signature)
Next is our GALLEY SET .
Ultimate w/ Steak Knives Total _________ / Monthly _________ Signature w/ Steak Knives Total _________ / Monthly _________
It’s a perfect starter set and it’ll take care of all your needs… (Explain pieces in set)
Ultimate w/ Table Knives Total _________ / Monthly _________ Signature w/ Table Knives Total _________ / Monthly _________
Paring Knife for the air, Trimmer for small stuff, spatula for sandwiches, a meat knife, a serving piece, a veggie
(After they decide which set…) “Mrs. ______, let’s wrap up by taking a look at some of our additional products.”
chopper, and a bread knife. And it still comes with 6 Table Knives. It’s only missing the 3 least used knives and
Flatware Cookware Gifts/Accessories still comes with your everyday knives.
(After you show Accessories, flip to page 16 to ask for Recommendations) It’s a few less knives for a lot less money! Instead of paying _______ for the Homemaker Set...
If “no” or unsure: If you don’t mind me asking, what is it about the Homemaker you’re unsure of? ...
The Galley+6 Set is only $________ or ______ per month for 5 months (interest free)
Handling Kneejerk Reactions The basic Galley is only $________ or ______ per month for 5 months (interest free)
Call office for help/deals! (Write down prices in notebook or “wish list”)
Too Much Money/Can’t Afford it: I completely understand. $_____ is a lot all at once. That’s why most of our customers
split it up over 5 months, interest free. It would only be ____ per month. How does that sound? BUY NOW BONUS: If you get this set today, I can still include the Kitchen Tools, Entertainer Pack, or
Super Shears for free!
I Need to Think About it: I completely understand. $_____ is a lot of money to be impulsive. That’s why most customers
take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. On the Ask for the Order: Is that something you’d like to get today?
5-month plan, you can try it out for only $_____ today. How does that sound?
Need to talk to Spouse (husband): I completely understand. That’s why most customers use the 15-day trial to make sure If Yes: Congratulations! You’re going to love your Cutco! While I write that up let’s look at accessories.
he can really see the value. If he doesn’t love it, send it back and get a full refund. On the 5-month plan, you both can try it
out for only $____ today. How does that sound? If No: Offer something else for free instead (free items may be substituted for items of equal or lower value).
If those free items don’t excite you, I can replace it with a BBQ set or Hunting knife!
Too Many Pieces: I completely understand. At first, 10 pieces seems like a lot. After 15 days, if there is a piece or a few
pieces you’re still unsure of, you can return and get refunded for those pieces. How does that sound?
If still unsure: Call the office for a deal or Drop Down:
Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, No problem. We also have starter sets…
I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!
I definitely want to buy later: Give a better deal (call office) or drop down to smaller set.
Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you
If still “no” or unsure: No problem, we have a lot of different options. I’m sure we will find a set that is a better fit for don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you
you. I’ll go ahead and show you our Galley Set! want!
DROPPING DOWN—STARTER SETS CUSTOMIZING OPTIONS [OPEN ULTIMATE BROCHURE TO SHOW ALL KNIVES]
Step 1: These are the starter sets… [TURN PAGE IN BLUE BOOK TO SHOW STARTER SETS] Step 1: Mrs. _________, you can customize your own set and I can still get you something for free…
Great for building up over time and gifts for family and friends.
Let’s make a list of all the items that you liked and could see yourself using throughout your life.
Do you prefer woodblocks or trays? (Write down favorite pieces on “wish list”)
Do you prefer with Table Knives or without?
Step 2: Great! We have some incredible deals going on right now! I’m going to call really quickly to get
Explain each set: Essentials+5 and Studio+4 (Basic sets in smaller blocks but get the job done!) the best deal! CALL YOUR MANAGER
Space Saver
All Knife and Kitchenette Examples of deals:
Gourmet Special #1: Pick 5
Step 2: Out of these starter sets, which combination do you like the best? Pick any 5 knives (excluding Table Knives) and get a pair of
Super Shears or 4 Table Knives FREE!
Step 3: Present price of favorite starter set only… Which free option would you prefer?
That set is only ________ per month for 5 months (which includes tax) or ________ paid in full. (If no, drop least favorite piece and offer special #2 or #3)
(Write down prices in notebook or “wish list”)
Special #2: Pick 4
SET 5-MONTH PLAN (Most Popular) IN FULL Pick any 4 pieces (excluding Table Knives), and get the Presenting the price:
ESSENTIALS + 5 ___________ ___________ Traditional Cheese Knife FREE! Retail: $ ________
BASIC ESSENTIALS ___________ ___________ Special #3: Buy 3 Get 1 Free Special Mrs. Jones’ special: $ ________
Savings: $ ________
STUDIO + 4 ___________ ___________ Buy any 3 pieces, get the 4th piece FREE! Monthly it’s only: $ ________
BASIC STUDIO ___________ ___________ (lowest price item is the free item)
(If no: “Which are your two favorites?” Go to special #4)
SPACE SAVER ___________ ___________
ALL KNIFE ___________ ___________ Special #4: Free Gadget Special
KITCHENETTE ___________ ___________ Choose any 2 knives totaling over $100 and get an
Ice Cream Scoop or Large Cutting Board FREE!
GOURMET ___________ ___________
(If no, go to Reserve your Buy Now Bonus)
Step 4: BUY NOW BONUS & Ask for the Order
If you get this set today, you can still have the ________________ for free!
Is that something you’d be interested in getting today? (May substitute free item for item of equal value.) (Write down prices in notebook or “wish list”)
If yes: Congratulations! You’re going to love Cutco! While I write that up, let’s look at accessories. RESERVE YOUR BUY NOW BONUS—GET ONE PIECE!
If no / unsure: Call the office for a deal or Drop Down: Mrs. _____, it sounds like you love Cutco but now is just a bad time.
No problem, lots of Cutco owners customize their own set. Let me show you how they work… We can just “RESERVE YOUR BUY NOW BONUS”.
If you get one piece today, you become a Cutco owner.
Cutco owners are always eligible for discounts and free items in the future.
You’ll end up saving a ton of money and at least you’ll get to use your favorite piece until then.
It also helps me a ton towards my goals. Which is your favorite piece?
That is only $____. Would you like to get that piece today?
Remind customer of investment options... *You can put any knife (over $70 retail price) on a 2-pay! (Recommend a DD edge to start with)
With a minimum purchase of: $400 - Can still put on 5-Pay “I CAN’T DECIDE” OPTION:
$200 - Can still put on 3-Pay No problem! You can purchase a Cutco Gift Card to redeem at any time!
$70 - Can still put on 2-Pay (Minimum $50 / $25 increments / $2,000 limit)
(Minimum amount is based off of retail price—Line 1 on order form)
* Don’t forget to ask for leads! Page 16 / Page 19
SUPER DEAL HOTLINE: _______________________________. Call for manager’s specials!!! 13 14
We’re going to start by making your wish list. These aren’t necessarily things you are going to buy today, but as your rep BUY SETS OR INDIVIDUAL PIECES (Pr ice guide download on Vector Connect “All About Cutco”)
I’ll be able to keep track of what you like for future reference.
Basically, if Cutco were FREE, what would you add to your set?! 1. Distributes heat evenly: Cooks from top to bottom and sides-in cutting cooking time in half!
2. Low-moisture and oil-less cooking (you can still use water like your old pots).
In notebook write: Mrs. _______’s Wish List 3. Stay cool handles for safety.
_________________________________________________________________________________________________
4. Dishwasher safe.
SET UPGRADES 5. Forever guarantee just like everything Cutco makes!
6. About 60% of the price of comparable store brands like Westbend, RegalWare, SaladMaster, Wearever,
1. Review current Cutco tools and uses for each. Ask questions!
2. Show other set options, starting with the Ultimate Set. Royal Prestige, KitchenCraft, AmeriCraft, LusterCraft, etc. (no middle man!)
3. Highlight missing pieces and promote uses and value of each. Cut Food!
4. Promote Table Knives: “In a perfect world, how many Table Knives would you want; 8, 10, or 12?” For product details, video demo, and set/piece options: Go to www.cutco.com and click on Cookware
5. Take out a piece of paper and price out all of the items.
6. Don’t forget Block, Sharpener, and Cutting Boards.
PRESENT OFFER:
Mrs. _______, do you remember the first time you bought Cutco? Do you remember how much you paid for it? As you
know, Cutco isn’t cheap but it’s totally worth the investment. Sometimes it’s tough to say yes but once you do, you’ll WELLNESS MATS (see all designs @ wellnessmats.com)
thank yourself for years to come.
I’m going to make you the best deal possible! Best in Class “Anti-Fatigue” floor mats. The Cutco of floor mats! Made in the USA!
(Use bonus points system. Need a deal? Call manager!)
Home and work designs available.
(Write down prices in notebook “wish list”)
7-year performance warranty.
The total value of everything on your wish list is: _________ Non-slip top + bottom. Edges never curl. Puncture + Heat resistant. Stain + dirt resistant. Easy to clean.
I can get that down to: _________
That’s a savings of: _________ Safe, non-toxic, latex free. One-piece construction. Recyclable.
On a 5-pay investment plan, that’s only: _________
13. ___________________ 38. ___________________ STEP 2: HELP CUSTOMER GET TO SINGLE / DOUBLE SPONSORSHIP
14. ___________________ 39. ___________________
Have Mrs. ______ use cell phone, directory, address book, rosters, etc…
15. ___________________ 40. ___________________ “I can show to anyone that works and eats!”
16. ___________________ 41. ___________________ Have fun / make them laugh! “You’re awesome! I bet you could get to 100-200 if you really wanted to!”
17. ___________________ 42. ___________________ “Mrs. _________, who do you know that _____________”
18. ___________________ 43. ___________________
Lives in _______
Loves to entertain
Loves to cook / shop
Is a _______ (profession)
Has kids that go to ______ (school)
Is a member of ________ (club)
19. ___________________ 44. ___________________ Thank your customer and ask for more!
20. ___________________ 45. ___________________ “Thank you so much ______! You have no idea how much this helps me out! If you can give me ___
more, you’ll become a sponsor / double sponsor!”
21. ___________________ 46. ___________________ Virtual Demos
22. ___________________ 47. ___________________ Don’t forget to ask for out of town recommendations!
23. ___________________ 48. ___________________
24. ___________________ 49. ___________________ STEP 3: QUALIFY
How do you know these people?
25. ___________________ 50. ___________________ Who’s home during the day?
What areas do they live in?
Who on here would be the BEST ones to see first?
Once you hit 50, submit this page to your manager, redeem your Make sure you know how to pronounce all names!
free piece of Cutco, and start another sponsorship sheet!
STEP 4: TEXT HEADS UP
It’s a lot easier when people know I’m calling! Can you please text them a “heads up” to let them know?
Forward message to customer.
Example Message: I have a nice young student named ________ at my house. He / she is showing me
some cool kitchen stuff and is working towards a scholarship. I just wanted to give you a heads up that I
referred you to him / her and to expect his / her call! Don’t worry, no pressure to buy unless you like it!
17 18
That would be great, but that means I would have to make another trip to come back and get them or I would have WE’RE BUSY…
to call and bother you later to remind you! Since I’m going to be cleaning up for a few minutes anyway, could you I totally understand, I’m really busy too. However, I really want to do ____ demos by (day) so how about
jot down at least a few now and then I can follow up with you later for anyone else you can think of? (another 2 times)?
LET ME CALL THEM FIRST AND I’LL GET BACK TO YOU I ALREADY HAVE CUTCO…
Of course! I wouldn’t want to see them if they aren’t interested. To make it easier, go ahead and jot down their Great, since I’m new, can I simply practice with you?
names and numbers and I will follow up with you tomorrow and you can let me know who it’s okay to call and
who to cross off the list. OR Perfect! Could we call a couple of them now and see what they say before I leave? NO COMPUTER...
Do you have a tablet? GREAT that will work!
AT LAST RESORT…
ASK AGAIN AND SMILE! 3. The Email Confirmation:
Subject: Our Appointment tomorrow at ____ pm
Thank you SO MUCH for taking the time to see my presentation on (time/date)! It really helps me with school, my
training, and my communication skills. If you could shoot me an email back to confirm I have the right email address,
I’d really appreciate it! Please be home by your computer at ____. This means the world to me! THANKS!!
19 20 BEST PEOPLE LIST *STAR* IF OVER 30 AND OWN A HOME
Top 30 Parents’ Friends (Mom/Dad’s friends. Church/Synagogue. Neighbors) *STAR* NAME IF OVER 30 AND OWN A HOME
Name Phone # Name Phone # Name Phone Name Phone
1. 16.
1. 31.
2. 17.
3. 18. 2. 32.
4. 19. 3. 33.
5. 20.
4. 34.
6. 21.
5. 35.
7. 22.
8. 23. 6. 36.
9. 24. 7. 37.
10. 25.
8. 38.
11. 26.
12. 27. 9. 39.
13. 28. 10. 40.
14. 29.
11. 41.
15 30.
12. 42.
Top 10 Siblings’ Friends’ Parents Top 10 Teachers, Coaches, Mentors
13. 43.
Name Phone Name Phone
14. 44.
1. 1.
2. 2. 15. 45.
3. 3. 16. 46.
4. 4.
17. 47.
5. 5.
6. 6. 18. 48.
7. 7. 19. 49.
8. 8.
20. 50.
9. 9.
10. 10. 21. 51.
Your success during your first week with Vector will be determined by: Training Appointment Phone Approach
Quantity of MAC Appointments: It’s a numbers game! More MAC Appointments = More Sales
See your BEST CUSTOMERS FIRST! TOP 5 CUSTOMERS!!!
Hi ___________________, this is _______________. (Visit for a while / Catch up)
Tips For Scheduling First Weekend Appointments Well, the reason I’m calling is I just started a great, new job showing Cutco.
As part of my training, I’m required to put on some initial training appointments.
Don’t over-emphasize Cutco on the phone! The pur pose of your call is to schedule an appointment. Cutco is You don’t have to buy anything, because I get paid just to show it.
incredible but they won’t understand how great it is until they see it! I want to do _____ appointments by _________________ to hit my goal.
Speak directly to who you want to schedule: Don’t relay messages through friends! So I wanted to know if I could stop by on ___________ at _____ or would _____ be better for you?
(Possible customer question: Answer question below, then continue…)
Don’t text to set up appointments: Not ver y pr ofessional / leads to miscommunication.
Create the right habits and call! Great _____________! Thanks a lot. This REALLY helps me out!
By the way, will ________ (spouse) be there too?
Speak with the wife on the phone: Tar get customer and easier to schedule!
Do you have a pen? Could you put in your planner that I will be there on __________ at ____?
Stress the fact that it’s not a question of buying or selling:
Many people will tell you: “You can come over, but I’m not going to buy anything.” GET DIRECTIONS! (Don’t rely on GPS)
Respond by saying: “That’s okay. I get paid anyway and I need as many appointments as possible.”
Thank you so much! I’m really looking forward to our demo!
Always give a choice of two times:
Correct: “What time is better for you, ___ or ___?” or “What day is better, ______ or _____?”
Incorrect: “When can I come over?” or “Do you want to see my presentation?”
Set up a specific time: Tentative appointments gener ally fall thr ough.
Possible Customer Questions
Schedule appointments 2 hours apart: At first, it takes longer because you’re new and you know them well! WHAT IS CUTCO?
Not everyone will answer their phone: Use the 4:1 r ule— for every 4 phone calls, 1 person will pick up.
Cutco is a line of high quality kitchen cutlery and a few outdoor items. I’m sure you already have tons of
If you want to schedule 5 appointments, make 20 calls! 10 appointments = 40+ calls…. knives, but I get paid just to show it to you! So would ____ or _____ be better for you?
(If you’re nervous, smile and say: It’s really awesome knives! So what time is better for you?)
Don’t leave a message: J ust tr y again later if they don’t answer.
Text if they don’t answer: “Hi, it’s _________, ________’s (son, daughter, friend, etc.)! I have a quick I ALREADY OWN CUTCO:
question for you. Are you available?” That’s great! How do you like it? (pause). Awesome, well like I said, I am doing it for the training and I’d
love to get your opinion and maybe some pointers. Plus, I get paid anyway. So would ____ or _____ be
Cutco owners are the best prospects: Always schedule appointments with Cutco owner s. better for you?
(If you’re nervous, smile and say: Great! Cutco rocks! So what time is better for you?)
Call in waves! Customer s ar e home at differ ent times of the day and night. Split up your phone time thr oughout
the day to reach more customers. (3 waves generally leads to a full schedule). THAT TIME DOES NOT WORK or I’M REALLY BUSY
No problem, I’m really busy too, but I really need to do ____ appointments by _______, and I can make sure
Eliminate distraction— make sure you are in a quiet place when you phone. to keep it short. Is that a bad day or just a bad time? So how about __________ at _____ or would
__________ at _____ be better?
Phoning = Working. Once your appointments ar e set, you’re done “working”— now it’s time to have fun and do (If you’re nervous, smile and say: No problem! Which day is the least busy?)
some demos!
Don’t call ahead! Once you set up the appointment, show up at the scheduled time. Calling ahead as a r eminder
HOW LONG DOES IT TAKE?
will result in many customers asking to reschedule for another time. Not too long at all, my part is about _______ minutes. After that, it’s up to you. So which time would be
best for you, __________ at ______ or __________ at _______?
Urgency: Let your customer know that you are committed to your goal and you have a deadline!
Importance: Let your customer know how important your demo is to you. They will see you right away and they
won’t reschedule on you last minute! This approach is only to be used with people you know from your initial list.
Different approach for calling recommendations!
25 26
THE FIRST 4 DAYS OF MY FAST START THE REST OF MY FAST START
Day: Day: Day: Day: Day: Day: Day: Day:
Goal: Actual: Goal: Actual: Goal: Actual: Goal: Actual: Goal: Actual: Goal: Actual: Goal: Actual: Goal: Actual:
GET A PLANNER! TURN IN YOUR FAST START PRIZE SHEET! FINAL DAY OF FAST START! 27
28
THE REST OF MY FAST START GO BIG! MIRACLES CAN HAPPEN!
11:30 11:30 11:30 11:30 At the end, I’m going to show you our 3 largest sets. The Ultimate for people who love to cook. The
Signature for people who like to cook. And the Homemaker, which is our basic set and is the best
12:00 12:00 12:00 12:00
value for your average, everyday family.”
12:30 12:30 12:30 12:30
2:00 2:00 2:00 2:00 ... When something offers twice the quality and value and lasts twice as long, you would expect it to be
twice the price. At twice the price, you’re talking over $4,000 for a set of Cutco...
2:30 2:30 2:30 2:30
5:00 5:00 5:00 5:00 The best thing about this set is it doesn’t cost $_________. In fact, it’s not even $_________. The
Ultimate Set is only $_________, but most of our customers take advantage of our 5 month inter est-
5:30 5:30 5:30 5:30
free investment option, which is only $__________ a month and includes shipping and tax!
6:00 6:00 6:00 6:00 (Ultimate Set with Steak Knives = $________ or $_________ a month for 5 months)
6:30 6:30 6:30 6:30
As a Buy Now Bonus, if you get this set today, I will buy you a $600 shopping spree worth of Free Stuff
7:00 7:00 7:00 7:00 from the back of my book! That’s more than the first payment!
7:30 7:30 7:30 7:30
NO! Still too Big! ☺ Too Many Pieces: “I completely understand. At first, 10 pieces seems like a lot. However, most of our
customers find that over a lifetime they will use all of those pieces. It’s always better to have it and not
need it than need it and not have it. If you try out the Homemaker, and after 15 days there is a piece or a
No problem, let me show you our basic set for people who have to cook, called our Homemaker Set. It has
few pieces you’re still not sure of, you can send them back and get refunded for just those pieces. How
the 10 basic pieces that you’ll use regularly, 8 Table Knives, and the medium Cutting Boar d. does that sound?”
The best thing about this set is it’s about half the price of the Wusthof sale price. The Homemaker Set is only Can I buy just pieces?: “Of course you can buy just pieces! However, our sets are already discounted,
$ , but most of our customers take advantage of our 5 month interest-free investment option, they are much safer, and they come with free Cutco. If you don’t mind, I’ll show you our set options and
which is only $___________ a month and includes shipping and tax! if none of them appeal to you, we can pick out whatever combination of pieces you want!”
As a Buy Now Bonus, if you get this set today, I will buy you a $300 shopping spree worth of Free Stuff from I Definitely want the Signature, but not now: Give a better deal (call office) or drop down to smaller
the back of my book! set.
I wouldn’t be doing my job if I didn’t ask you, would you like to try it out for a couple of weeks, risk free, and
get your free gifts?
Incorporating the Trade-In Special: The purpose of this close is not to sell Ultimate Sets. The purpose is to
sell more Homemakers. However, if the customer is on the edge with either the Ultimate Set or Signature Set,
don’t hesitate to add an extra drop down step and use the Trade in Special pricing. (No free stuff!)
31 32
NOT GOING TO BUY: No pr oblem Mr s. J ones. I love doing pr esentations. Even if you don’t see anything you
like, it still helps me towards my goal just by listening. I’ll be in and out before you know it. I need to get in one more
by ______ so would ________ or would ________ be better for you? ACQUAINTANCE APPROACH
NOT INTERESTED: That’s great! You don’t need to be interested. I get credit just for showing you real quick. I Hi Mrs. ____ this is ______. I don’t know if my name rings a bell, but…
promise I’ll be in and out before you know it and you’d be helping me out big time with my contest and my scholarship My mom works with you at _________
chances. So could you squeeze me in real fast on __________ at ____ or would ___ be better? I go/went to school with your son/daughter at_________
I live down the street from you on _________.
SEEN THE DEMO 100 TIMES! That’s great! So you could probably do it better than me! All I have to do is stop by
real quick and cut the rope, leather, and penny, and you can give me some pointers. It would really help me out with my
contest and scholarship chance. So would ____ or ____ be better? The reason I’m calling is I was wondering if you could help me out with something. What I’m doing is going
to school at __________, and during my _______________ I’m working with a company to gain some
WHAT ARE YOU SELLING? What I’m showing is called Cutco, it’s a great set of kitchen knives and gadgets. I business experience and I’m trying to earn a scholarship for college.
know you probably have tons of knives but I get paid just to show it and it really helps me towards my goals. So could I
stop by real quick at _____ or would ______ be better for you? My job is to show a product called CUTCO to people and get their opinion on it. The great part is that you
don’t have to get anything, in fact you don’t even have to be interested in the product at all, because I get
paid just to do it (credit towards my scholarship just to do it).
LAST RESORT: Well, we do have a program where I can do a virtual demo over the phone and I don’t even have Now I need to do ____ appointments by (day) to stay on pace for my scholarship/goals, so I was
to come over. Would you at least be willing to walk through the website with me and I can quickly show you how wondering if I could stop by on (day) at (time) or would (time) be better?
awesome Cutco is?
Thank you so much! I really appreciate your help, it means a lot to me.
Great, can you please write down my name, again its _______, along with our appointment time and smiley
face so you recognize me when I get there!
STUDENT / SCHOLARSHIP PHONE APPROACH How to Text Friends for Parents’ Numbers
Hello ______? This is _______. I don’t think you know me personally, but I was over to see ___________ and Option 1:
she/he said I should give you a call. Did she tell you I was there? Hey _______, I need your help with something! I just started this new job and I’m in this huge contest to earn
a scholarship. All I have to do is this really quick presentation for people who are over 30 and own a home. I
Well ________, ________ and I were talking and your name came up because she said you’d be nice enough
to help me out. was thinking your parents fit that description. I have to actually call them and ask them personally about it.
Even if they’re too busy to do it, that’s fine. It helps me just to call them and ask them about it. Can you shoot
I’m a student at __________________ and right now I’m working with a company to gain some business and me your mom’s phone number? Thanks a lot! I really appreciate it. This helps a ton!
communication skills. It will really help my resume and I have a shot at winning a scholarship!
Great! The best part is, you don’t have to get anything. I get paid just to show it. It’s fun and easy and takes
less than an hour.
In order to stay on track for the scholarship, I need to do ____ appointments per week. Objections
So I was hoping I could stop by on __________ at ____ or is ______ better for you? “ARE YOU SELLING SOMETHING?”
Yes! But what’s cool about it is that they don’t have to buy anything so it’s SUPER low pressure. Whether I
If Yes: Gr eat, thank you so much! You have no idea how much this appointment means to me. Do you actually sit down with them or I just talk to them over the phone for 60 seconds, it still helps. Don’t worry, I
have a pen and paper to jot down some information? promise I won’t bother them. In fact, I bet they’ll love it! It’s really fun. So can you help me out?
Again, my name is _________. Our appointment time is _________. “LET ME ASK THEM FIRST”
And put a smiley face next to my name, that way you know what I look like when I get there. That’s okay. But, like I said, I’m really supposed to talk to them myself to compete for the scholarship. I
wouldn’t be doing this if I thought I was going to bug your parents. It won’t take a lot of time, and I’m sure
So I don’t get lost and wander around your neighborhood, can I have your address and easy directions? they won’t be mad at you for helping your friend. So can you help me out?
Thank you so much. I can’t wait to meet you! “THEY’RE REALLY BUSY” or “I’M NOT SURE IF THEY’D WANT TO”
No big deal. Worse thing that could happen is they say “no” and then it still helps me towards the contest.
It takes literally 60 seconds for me to talk to them on the phone, so it won’t take up too much of their time. So
can you help me out?
NON-STUDENT PHONE APPROACH “WHAT’S THE PRESENTATION ABOUT?”
Well it almost takes too long to explain, but basically I’m just demonstrating some kitchen stuff. Like I said,
Same as above except: it’s really easy and they don’t have to commit to seeing it, I just have to call and ask them. If they say they’re
Remove “I am a student at __________”. Start with “Right now…”
busy then no big deal. So can you help me out?
Replace “Scholarship” with “Contests”
35 36 PAY PROGRAM
FACEBOOK MESSAGES FOR DEMOS! Sales Volume % Income Cumulative Average # Fast Start Demos First Month Demos
Income of Demos Per Day (10 days) Per Day (5 days/wk)
Send message to friends with the following type of profile / cover photos:
- Family Photo - Professional Business Photo - Clearly a MAC $0-1,000 10% $100 7 1 -
$1,000-3,000 15% $400 20 2 1
Student
$3,000-6,000 20% $1,000 40 4 2
Hey _______. This is __________, __________’s son/daughter/friend. I am attending ____________ (school) $6,000-10,000 25% $2,000 60* 6* 3
as a ___________ major. The company that I’m working for offers scholarships to help me pay for school.
(continue with My assignment…) $10,000-20,000 30% $5,000 120 - 6
$20,000-30,000 35% (30+5) $8,500 180 - -
Non-Student
$30,000-50,000 40% (30+10) $16,500 300 - -
Hey ________. This is __________, __________’s son/daughter/friend. I recently graduated from
$50,000-150,000 45% (30+15) $61,500 750 - -
__________ high school and now I am pursuing my dream (dream here). The company that I’m working for
has an awesome program to help me earn and learn to make my dream come true! 150,000+ 50% (30+20) Half Baby! *Averages Improve With Experience!!!
...
My assignment is to book appointments with people to show a product called Cutco. I just need to get your
opinion on it. You don’t have to buy anything, I get paid just to show it. In order to stay on track for my Bonus Levels
(scholarship / goals), I need to do ____ appointments per week. It’s fun and easy and takes less than an Monthly quota in order to receive bonus level: 5k CPO = 10% / 6k CPO = 15% / 8k CPO = 20%
hour. What day this week would work best for you? It would really help me out! I look forward to hearing Monthly bonus paid out first cycle of following month
back from you!
BASE PAY
Objections: Weekly Cycle: Tuesday Mor ning—Monday @ Midnight
Base Pay Calculation: $____ Base/Appt x Number of Qualified Appts completed for week
I don’t live in (your town / state): No problem! We have a virtual appointment program where I can walk you through Qualified Appointment: Over 30 / Wor king full time (or r etir ed by choice) / No gr oup demos
the website over the phone. And I still get credit toward my (goal/scholarship). Which day would work best for you?
Qualified Presentation Report: Must tur n in completed QPR to r eceive base pay
Busy: No problem Mrs. Jones, that’s why I will be in and out before you know it! Would _____ or _____ be better? (Company can’t guess how many appointments you completed! Need Paperwork!)
Get back to me in a week: I can definitely do that Mrs. Jones but I am in this Huge Contest and I need to complete ___
appointments by ____. Is there any way you can squeeze me in before then?
Calculating Your Paycheck
Base or Commission: Whichever is higher for the week — not both.
Can’t you just say you were here?: No, _____, I can’t do that. Besides it’s super quick and fun and there’s no pressure If Commissions are higher for the week: No base pay fr om company
to buy because I get paid just to stop by! It would really help me out! Would _____ or _____ be better for you? If Base Pay is higher: Company contr ibutes the DIFFERENCE
Example: 10 Appts for week x $15 Base/Appt = $150 guaranteed
Not interested or not going to buy: That’s great! You don’t need to be interested. I get credit just for showing you real Commissions earned for week = $90
quick. You would be helping me out big time big time with my goal! Could you squeeze me in on _____ or would Company contribution = $60
_______ be better?
Total Check = $150
Seen the demo 100 times: That’s great! You could probably do it better than me! All I have to do is stop by and cut the If your paycheck is ever incorrect or not what you expected, CALL YOUR MANAGER ASAP!
rope, leather, and penny, and you can give me some pointers. It would really help me out! So would _____ or would Reasons for Incorrect Paycheck: Pr oblem Or der s (not pr ocessing) or For getting to tur n in QPR
_____ be better?
Don’t feel comfortable with strangers coming to my house: Well we do have a program where I can do a virtual
appointment over the phone and I don’t even have to come over. Would you at least be willing to walk through the HOW QUICKLY CAN YOU GET TO 30% …AND EARN $2,000???
website with me and I can quickly show you how awesome Cutco is? THE PURSUIT OF 10K AND DIRTY THIRTY!!!
TEAM BUILDER PROGRAM HOW MUCH WILL YOU EARN THIS CAMPAIGN???
(Based on 12 weeks. 250 Average order and 66% closing)
Earn FREE Stuff! Build the Team! Work with Friends! Compete!
5 DEMOS A WEEK Part Time around school or WEEKEND WARRIOR
Check out our Team Builder Prize Levels — How big can you build your TEAM??? 5 Demos x 12 weeks = 60 Demos = 40 Sales x 250 Aver age or der = 10,000 CPO $2,000 income!!!
1 2 3 4 5 6 7 8 9 10
10 DEMOS A WEEK
10 Demos x 12 weeks = 120 Demos = 80 Sales x 250 Aver age or der = 20,000 CPO $5,000 income!!!
20 DEMOS A WEEK
20 Demos x 12 weeks = 240 Demos = 160 Sales x 250 Aver age or der = 40,000 CPO $12,500 income!!!
Individual Approach (Conversation): 10 Phone calls a day = 10k “PROSPECT” $2,000 income
Hey! What’s up? Or Hey! How are you? (Response) 10 Calls x 5 days a week = 50 Phone Calls a week —> 7 Demos = 1000 CPO
Do you have any plans for _________ (summer break / winter break)? (Response) Guaranteed 10k for the campaign $2,000 income if starting from scratch!
Nice! Well, the reason I messaged you is because there are some openings at my office and I thought
you might be interested. It’s a fun job, the people are great, and you can make great money. 5 calls morning / 5 calls night OR 5 Before—5 After each demo (1 demo a day)
What’s the job? It’s a lot easier to explain over the phone. Too much typing! Send me your
number and I’ll call with the details to see if it’s something you’d want to do. 20 Phone calls a day = 20k “PRO” $5,000 income
Where do you work? It’s Cutco. Have you heard of it before?
If Yes: Cool. Send me your number and I’ll call you about it. 20 Calls x 5 days a week = 100 Phone Calls a week —> 14 Demos = 2000 CPO
If No: It’s really awesome. I’ve had a ton of fun with it. Send me your number and I’ll call Guaranteed 20k for the campaign $5,000 income if starting from scratch!
you with all the details. 10 calls morning / 10 calls night OR 5 Before—5 After each demo (2 demos a day)
Generic Text (No conversation):
Hey! My job has some openings. I just started, but I love working here! It’s a fun way to make some 30 Phone calls a day = 30k “ALL STAR” $8,500 income
cash and build your resume around your schedule. Click for info and to apply: 30 Calls x 5 days a week = 150 Phone Calls a week —> 21 Demos = 3000 CPO
__________________________ (ask your manager for info/application link) Guaranteed 30k for the campaign $8,500 income if starting from scratch!
How to talk to your friends about the job: 15 calls morning / 15 calls night OR 5 Before—5 After each demo (3 demos a day)
Keep it simple! Let the manager do the heavy lifting! Key points…
Job is fun. It’s really flexible around school, sports, and other jobs.
Managers are great. You can make a lot of money. Incredible resume builder.
JUST CHECK IT OUT!!!
At Vector, you work for yourself, not by yourself... DREAMS LIST / GOALS
Personal Daily Interaction (PDI) HOW WILL YOU USE VECTOR TO ACHIEVE YOUR DREAMS???
Office Phone Number: __________________________ PHYSICAL MATERIAL
Alternative Numbers: __________________________ _______________________ Short Term Long Term Short Term Long Term
1. 1. 1. 1.
Office PDI Guidelines:
_____________________________________________________________________ 2. 2. 2. 2.
_____________________________________________________________________ 3. 3. 3. 3.
_____________________________________________________________________
Day Three:
Make your first sale!
Great communication (PDI)
Positive attitude at all times!
ROLO all orders ASAP
Fill out QPR (Demo report)
Book More Demos!!!
Add to your contact list! (Mission 100)
Follow the manual! Cut food! Have fun!
5 before / 5 after rule!!!
Advance Training is on ____________ from _____ to _____.
______________________________
______________________________