Business Presentation

Business Presentations
⚫ The ability to speak effectively in public is
important.
⚫ Members of groups, companies, or
organizations often have to make speeches to
large or small groups of people.
⚫ We give speeches to explain our ideas or
plans, to report on the results of research or
investigations, to convince people of the
advantages of a course of action, etc.
 Business Presentation
Aim:-
✔ Aim of Business Presentations is to give the
audience what they need.
Type of audience:-
✔ In Business Presentations generally
homogeneous in terms of their knowledge,
area of academic or professional interests, etc.
⚫ Some typical reasons why it may be in the
interests of an organization to have an
executive deliver a speech/talk are as follows:-
To influence important decisions.
To attract media and public attention.
To establish an image.
To explain the importance of organizational
change.
To dispel rumors.
To present findings before a committee.
⚫ Planning:-
Preparing and delivering your first business presentation
or public speech can be daunting.
The contents of your speech, and how you deliver it, are
based on five important factors:-
1. Occasion
2. Audience.
3. Purpose.
4. Thesis.
5. Material.
o Structuring:- Structuring or organizing your material
clearly is vital for an effective presentation.
⚫ Your presentation should have following format:-
1) Introduction
2) Main Body
3) Conclusion
o Organizing/Outlining:- Though you need to give an
introduction first, it is appropriate to organize the main
text of the speech.
⚫ Patterns:- The body of presentation can be organized in six
basic patterns. You need to choose the pattern that suits
and develops your topic. The six patterns are:-
1. Chronological:- A chronological pattern is one in which
the points are arranged in the way in which they
occurred or observed.
2. Spatial/Directional:- A spatial pattern organizes material
according to how it is put together or where it is located
physically.
3. Topical/Categorical:- The most commonly followed
pattern is the topical pattern. Here, you divide the topic
into some logical themes or categories.
4. Cause and Effect:- You may like to discuss the cause of
conflict escalation in the organizational team and the
resultant effects in your presentation.
5. Problem and Solution:- Divides information into two
main sections, one that describes a problem and one that
describes a solution.
6. Climatic:- order of importance, items are arranged from
least important to most important.
⚫ Delivery:- Successful and inspiring speakers are
remembered not only because they were eloquent,
humorous, or had a good style, but primarily and
principally because their message and ideas caused a
change in their audience’s actions, attitudes, lives or made
the purpose clear to them.
⚫ Types of Delivery:- Business presentations can be
delivered in any of the following four modes:-
1. Speaking from notes
2. Speaking impromptu
3. Reciting from memory
4. Reading from a manuscript
⚫ Guidelines for Delivery:- Success of a business
presentation also largely depends on the various
elements-verbal, non-verbal, vocal and visual- used during
your presentation.
Verbal Elements
1. Warm words
2. Impact words
3. Smooth flow
4. Supporting material:- Definitions, Examples, statistics,
analogy, etc.
 Non-verbal Elements
1. Appearance
2. Posture
3. Gestures
4. Eye contact
Vocal Elements:- Your voice can serve as an important
tool to support your verbal message. Tips to help you
use your vocal elements to enhance the impact of your
presentation:-
✔ Speak with enthusiasm and sincerity
✔ Adjust the volume of your voice
✔ Avoid disfluencies or vocalized pauses
✔ Avoid fast delivery
✔ Articulate each word clearly
 Visual Elements
Your audience will remember facts easily if the ideas are
connected to right brain stimulation.
Advantages:- People find your message more interesting,
grasp it more easily, and retain it longer when you use
visual support along with your words.
Some of the aids are:-
• Lists and tables
• Charts and graphs
• Objects and models
• Diagrams and photographs
⚫ Guidelines for using Visual Aids:-
Selection:- As with any part of your presentation, visual
exhibits must be chosen with care.
Appropriateness:- Visual, used for their own sake, will
distract your audience from the point that you are trying to
make.
Label:- Make sure each exhibit has a descriptive title.
Label each axis of a chart, each part of a diagram, and so
on.
Using Color:- Color is one of the biggest reasons visual
presentation have such enormous impact.
Introduction To A Presentation
✔ The introduction to a presentation is as important as the
foundation of a house. It gathers ideas together to separate
them from the rest of the information in the world, and it
unites those chosen ideas into a thesis .

Function of an Introduction
✔ An effective introduction serves the main purpose of
preparing the audience for what is coming up, and of
establishing the purpose of your talk .
⚫ Components of an Introduction:-
1. Attention getters:-No matters how effective a presenter
you are, or how important your topic is, you can quickly
lose an audience if you do not begin your presentation
by grabbing their attention. You have to sound
interesting and establish the right tone. Below are some
attention getters:-
⚫ A story
⚫ A question
⚫ A quotation
⚫ A startling statement
⚫ Humor
⚫ Reference to audience
⚫ Reference to occasion
2. Thesis Statement and Preview:- the next element of your
introduction , reveling and previewing you topic. This is
crucial to communicate your topic and purpose to the
audience. Make sure your statement and preview are clear
concise and easy for the audience to remember.

3. Audience Adaptation:- It is but natural that, as a speaker, you

would like to achieve your desired outcome, but not at the
cost of ignoring your audience. You need to think how could
you best act as a catalyst to achieve the desired outcome.

4. Credibility Statement:- If your audience perceives you as a

qualified speaker, there is more possibility that you will be
listened to attentively. Credibility is mostly a matter of being
qualified to speak on the specified topic
 Main Body
⚫ The message that you impart has to be yours. Yet, the way
you convey it, the way you structure your speech can be
analyzed and perfected.
1. Consider a message based approach
2. Be creative
3. Mind map the speech
⚫ Message based approach
o A message based approach makes facts secondary.
Listeners need to be given only those facts that support the
message and necessary to understand the message.

o The facts that you present should prove that your message
is sound. A message based approach orients itself to
delivering the facts related to the point in question.
⚫ Creativity in presentation
o The essence of creativity is to be able to look at familiar
objects and situations, enriched by experience, but not
constrained by it. Knowing in a creative process may help
you understand and implement it better:-
4. Mind mapping your presentation:- A mind map is made
up of one central idea or concept and 5-10 related
concepts. You can define the relationships between the
center and the branches. Mind maps become very good
techniques for starting to think in purely associated
ways.
⚫ Conclusion

The conclusion of a presentation is as important as its

introduction, but shorter.

o Signaling the end:- In order to indicate to the audience

that you are going to end your speech, you need to use a
verbal or non verbal cue.

o Reviewing:- Your review should contain a re-statement of

your thesis and your thesis and a summary of your main
points. You can draw the attention of your audience to the
reference made by you in your introduction.
o Emphatic Closing:- An emphatic closing statement will
help you and your talk favorably. A weak ending can
nullify many of your previous gains. Besides creating a
favorable impression, a strong closing statement will give
your remarks a sense of completion.