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E Business Course Outline Fall 2020: BUSN 485

This document outlines an E-Business course for the Fall 2020 semester. The course is taught by Professor Sufian Mazhar and aims to help students understand how corporate, social, and government cultures are evolving with e-Business. Key topics covered include CRM, supply chain management, e-Business strategy development, security, and underlying IT infrastructure. Students will complete a hands-on project and be evaluated based on quizzes, assignments, a final exam, project work, and class participation.

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Fizza Junaid
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62 views

E Business Course Outline Fall 2020: BUSN 485

This document outlines an E-Business course for the Fall 2020 semester. The course is taught by Professor Sufian Mazhar and aims to help students understand how corporate, social, and government cultures are evolving with e-Business. Key topics covered include CRM, supply chain management, e-Business strategy development, security, and underlying IT infrastructure. Students will complete a hands-on project and be evaluated based on quizzes, assignments, a final exam, project work, and class participation.

Uploaded by

Fizza Junaid
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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E Business Course Outline

Fall 2020

Course Name E Business

Course Code BUSN 485

Semester Fall 2020

Instructor Sufian Mazhar


Associate Professor Business Management, FCC

MBA (MIS) McGill University, Montreal, Canada

B.Sc. Civil Engineering, UET, Lahore, Pakistan

Email [email protected]

rd
Required Text Dave Chaffey, E-Business and E-Commerce Management, 3 Edition
onwards

E-Business Course Outline Page 1 of 4 BUSN 485


Course Introduction

Objective of this course is to make the students understand how the new corporate, social and
government cultures are evolving around e-Business. Key concepts like CRM, supply chain
management, procurement, marketing and better management over all needs to be looked at in
the light of the “e paradigm”. Students will realize that this course is more about designing
strategies using e-approach vs. methodologies learnt in the MIS course. Students should be able
to understand how to develop an e-business strategy keeping in mind the social and legal
environment. The course will also talk about managing change since e-business is generally a
very disruptive strategy as it commonly employs business process re-engineering. Course will
also cover the underlying IT without which eBusiness cannot exist.

The course includes the mechanism of applying management information system in recent
business fields such as e-business, e-government, management and measurement of e-business
enterprises, and it’s important in the new business world in a competitive environment. This is
achieved via a “hands on” detailed project.

Course Objectives:

 Understanding the word “e”, the pros and cons of the digital age.
 Understanding the relationship between management information systems and
eBusiness.
 Building on the concepts to develop eBusiness strategies and successfully implementing
them to realize opportunities or to solve problems.
 Understanding performance measurements.
 Pertinent IT fueling the e revolution

Broad Course Contents

Topic/ Module Highlights Readings

1. Introductions  What is eBusiness? Chapter 1, 2


 How is eBusiness
reshaping the business
canvas?
 E vs. others.
2. MIS and eBusiness  Review of MIS course. Chapters
 MIS artifacts revisited. relevant to MIS
 Where MIS stops and 370 Course
eBusiness starts.

E-Business Course Outline Page 2 of 4 BUSN 485


3. Environment  Social & Legal Chapter 9
 Change Management
o Training & support

4. Business case  Elaborated vision and Business cases


development for the plans. will be
identified need and its provided
proposed solution
5. Security  Pertinent to the e world. Chapter 5

6. Building strategy  TixHub case example. Strategy


 Designing competitive models and
edge; big or small chapters
improvements in your
BPM.
 Strategy and plans for
various stages like roll out,
QA, usability etc.

7. E-marketing  Developing an integrated Chapter 7, 8


marketing plan focusing
on e-Marketing
 Introduction to Big data
8. Information Technology  eBusiness specific Chapter 3, 6
infrastructure
 Managing payments
9. Synthesis  Impact Analysis.
 EBusiness for  Information utilization.
Accounting,
Marketing,
Operations, Finance,
Sales and HR.
 From Supply chain to
operations to demand
chain management.

Grade Distribution

 Quizzes and Assignments – 25%


 Final – 20%

E-Business Course Outline Page 3 of 4 BUSN 485


 Project – 40%
 Class Participation – 15%

E-Business Course Outline Page 4 of 4 BUSN 485

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