Q1. Why Did SCB Digitalize The Workplace? What Steps Were Taken For The Same?

SCB digitalized the workplace in response to the 2009 global financial crisis in order to rebuild customer trust and confidence. The bank developed a suite of mobile banking and lifestyle applications for consumers and corporate customers to enhance customer relationships. Corporate customers use the SCB Straight2Bank platform including a mobile authorization app. SCB also provided employees with iPhones and iPads to improve customer service and streamline internal processes. The bank collaborated with Jive's communication solutions to connect employees globally and adopt more collaborative workstyles across cultural backgrounds.

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Q1. Why Did SCB Digitalize The Workplace? What Steps Were Taken For The Same?

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sumit indian

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Q1. Why did SCB Digitalize the workplace? What steps were taken for the same?

External Environment change of 2009 global financial crisis triggered the need to earn back trust
from customers. In order to regain customer confidence & rebuilding the customer confidence, the
management realized it is not about just pushing products and services – it’s about using the best
technology to foster deep, longstanding relationships with our customers.

In order to enhance its relationship with the customers, SCB digitalized its dealings with the
customers.
1. For consumers and corporate customers, the bank developed a suite of mobile banking and
lifestyle applications.
2. Corporate customers use the bank’s Sraight2Bank platform, which includes a mobile
authorization app that gives corporate treasurers better control over transactions.

Q2. Do you think SCB benefited by digitalizing the workplace?

Initiatives:
1. For consumers and corporate customers, the bank developed a suite of mobile
banking and lifestyle applications. Corporate customers use the bank’s Sraight2Bank
platform, which includes a mobile authorization app that gives corporate treasurers better
control over transactions.
2. For Employees: iPhone and iPad use helped personalize customer service, simplified
everyday business activities, streamlined internal processes, securely transmitted
financial data, improved communication between customers and banking staff, and even
tapped into back-end systems for approvals and collaboration.
3. Collaboration with Jive’s enterprise communication: Standard Chartered joined hands with
Jive’s enterprise communication and collaboration solutions to enable its 90,000 global
employees to connect with each other and collaborate more effectively.
Employees had a wide range of cultural backgrounds. So, “In order to bridge these
influences” and “empower employees to adopt more collaborative workstyles” the bank
aimed to combine peer-to-peer collaboration, formal internal communications, and a
human resources help desk into a “digital workplace hub” built on Jive.

Q3. What are the implications for Leadership of SCB?

Adaptive Leadership
Adopting new technologies to meet ever demanding needs of the customers.
Turning crisis into opportunity with the help of technology.