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Group Reading Assignments On Marketing 3

This document outlines reading assignments for a group project on Marketing 3.0. It is divided into 10 sections covering topics such as the future model of marketing, marketing to consumers, employees, channel partners and shareholders, and striving for sustainability. It then breaks students into 6 groups and assigns each group 2 sections to read for the project.

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Yeshambel Ewunetu
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36 views

Group Reading Assignments On Marketing 3

This document outlines reading assignments for a group project on Marketing 3.0. It is divided into 10 sections covering topics such as the future model of marketing, marketing to consumers, employees, channel partners and shareholders, and striving for sustainability. It then breaks students into 6 groups and assigns each group 2 sections to read for the project.

Uploaded by

Yeshambel Ewunetu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Group reading Assignments on Marketing 3.

0
1. Welcome to Marketing 3.0 (pp 3-24)
2. Future Model for 1arketing 3.0 (pp 25-50)
3. Marketing the Mission to the Consumers (PP 51-68)
4. Marketing the Values to the Employees (pp 69-86)
5. Marketing the Values to the Channel Partners (pp 87-100)
6. Marketing the Vision to the Shareholders (pp101-117)
7. Delivering Socio-Cultural Transformation(pp 121-136)
8. Creating Emerging Market Entrepreneurs (pp 137-151)
9. Striving for Environmental Sustainability (pp153-168)
10. Putting It All Together (pp169-180)

Group Reading Assignment


1 1&2
2 3&4
3 5
4 6
5 7&8
6 9&10

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