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Discipline and Ideas in Applied SS Module 5

This document provides an overview of the discipline of communication. It begins by stating that communication has been important for humans as social beings since antiquity. The document then lists the learning objectives which are to define communication, identify its underlying goals and concepts, and understand how communication goals can impact behavior change. Several activities are included to help students understand key terms related to communication like message sending and receiving. The document defines communication and its goals, which include motivating, educating and influencing audiences. It notes that goals should be specific, measurable and help practitioners develop as researchers or consumers of research. The module aims to help students understand and apply communication concepts in their school and community contexts.

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738 views

Discipline and Ideas in Applied SS Module 5

This document provides an overview of the discipline of communication. It begins by stating that communication has been important for humans as social beings since antiquity. The document then lists the learning objectives which are to define communication, identify its underlying goals and concepts, and understand how communication goals can impact behavior change. Several activities are included to help students understand key terms related to communication like message sending and receiving. The document defines communication and its goals, which include motivating, educating and influencing audiences. It notes that goals should be specific, measurable and help practitioners develop as researchers or consumers of research. The module aims to help students understand and apply communication concepts in their school and community contexts.

Uploaded by

G Boy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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12

Discipline and Ideas in APPLIED Social Science


Quarter 1 – Module 5:
The Discipline of Communication

Polytechnic College of Botolan · Botolan, Zambales


Senior High School Department
GENERAL INSTRUCTIONS:

1. READ THE DIRECTIONS CAREFULLY.


2. DO NOT WRITE ANYTHING ON THIS MODULE.
3. PROVIDE SHEETS FOR YOUR ANSWERS.

LEARNING OBJECTIVES:

At the end of the lesson, the students should be able to:

• Define communication.
• Identify the concept and underlying goals of communication.
• Understand communication goals and its impact to the change in behavior.

MOTIVATION:
ACTIVITY 1 – Scrambled idea of Communication

Decode the following words relating to the concept of communication and be ready to define it in your own words.

1. Lavreb
2. Spresoc
3. Verrecei
4. Reosuc
5. Emimdu
6. Tcoxnte
7. Niopino
8. Deafecbk
9. Ineso
10. Anenchl

LESSON PROPER

Introduction
Since antiquity, scholars have appreciated the importance of communications: as social beings, there will be no
existence without communication. There is a need to interact with people around, to make sense of the world and to position
ourselves in a wider social and cultural reality. In this lesson, discussions on why communication evolved as a science and
reflects on today’s dominant paradigms. It also extends beyond the boundaries of communication science itself, exploring
dimensions of history, sociology and psychology. Join our class, together with people all over the world.
Introduction to communication science explorers some of the basic theories, models and concepts from the fields of mass,
interpersonal and intrapersonal communication. The lesson begins with varied definitions of communication, goals,
elements of the communication process and levels of communication and finally, exploring theories on the production and
reinforcement of culture through communication.

Communications
Communication is the process of sending and receiving messages through verbal and/or nonverbal means –
speech (oral communication), writing (written communication), signs, signals and behavior. Adjectives: communicative and
communicational.
Alternatively, communication has been defined as “a transactional, symbolic process of mutual influence occurring between
or more individuals that alters their affective, cognitive, or behavioral states”.
Communications (in the plural) refers to ways of sending information to people through technology.
“All communication involves faith“, says literary theorist Terry Eagleton.” Indeed, some linguist holds that the potential
obstacles to acts of verbal understanding are so many and diverse that it is a minor miracle that they take place at all”.
(Reason, Faith, and Revolution)

Module 6 ‖ Page 2
Goals
Communication goal is also referred to as communication objective.
A communication goal is the desired result a communication strategy which commits to achieve a goal. In
scientific communication, the main goal is to promote awareness and uptake of research results. This
overarching goal can be defined in more specific details and divided into different subordinate objectives. As
communication can be expensive (in resources and time), the more precise the reasons and objectives behind
communicating and defined the better the resources can be allocated.
Communication goals can include motivating, educating, raising awareness amongst, and
influencing decision making in target groups. Examples of strong, specific, clear and measurable
communications objectives could be include:

➢ Building awareness of a project or program among a tightly define audience.


➢ Securing the commitment of a defined group of stakeholders to the projects aims.
➢ Influencing specific policies or policymakers among key and defined aspects.
➢ Encouraging increased stakeholder’s participation on specific issues type.

The goal of dissemination is not just to help practitioners access, understand, judge, and use the findings of
particular research, but also to help practitioners, over the long term, develop stances as questioners,
consumers or producers of research.

Communication Goals

To change behavior

To get and give To get action


Information

To persuade To ensure understanding

ACTIVITY 2
Gather 5 – 10 definitions of Communications and fill in the matrix below.

Definitions Source/Author Focus

Module 6 ‖ Page 3
Generalization
ACTIVITY 3
In 5 to 10 sentences, answer the following questions.
1. What ways you can apply what we learned in today’s lesson in our school and respective communities.
2. Watch your favorite teleserye and write a short reflection on how the goals of communication make this teleserye
more viewable and appealing to the audience.

Reference:
Quebral, Villamor S. Ed.D, (2016) Disaster Readiness & Risk Reduction for senior High school.
Lorimar Publishing, Inc.
Google Images

Prepared by:

JOAN C. CATIPAY, LPT


SHS Teacher

Reviewed by:

MYRNA S. PANGAN
SHS Principal

Module 6 ‖ Page 4
Module 3 ‖ Page 5

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