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Fern & Petal Case

Fern & Petal Case (FNP) is analyzing expanding into the wedding flower market. FNP currently has advantages over local florists like its large brand, collaborations that provide customer benefits, and convenient online presence. A wedding model franchise opportunity could increase FNP's market reach nationwide with minimal investment while also generating royalty revenue. The report recommends FNP continue pursuing a blue ocean strategy, focusing on value innovation through an omni-channel approach to target modern customer groups by leveraging its core competencies.

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Rajat Agrawal
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58 views1 page

Fern & Petal Case

Fern & Petal Case (FNP) is analyzing expanding into the wedding flower market. FNP currently has advantages over local florists like its large brand, collaborations that provide customer benefits, and convenient online presence. A wedding model franchise opportunity could increase FNP's market reach nationwide with minimal investment while also generating royalty revenue. The report recommends FNP continue pursuing a blue ocean strategy, focusing on value innovation through an omni-channel approach to target modern customer groups by leveraging its core competencies.

Uploaded by

Rajat Agrawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Fern & petal Case

Advantages of FNP compared to local florists


• FNP is a huge brand and people can trust its quality and freshness of flowers and
services compared to local florists.
• Due to large scale of operations, collaborations with various businesses provide
benefits to customers (e.g., discounts) as well as FNP.
• Due to online presence, it is more convenient for customers to buy as well as gift
flowers.
• Covering gap like customized delivery module which was not present before FNP
• Opportunity to Tap premium segment and also has unique franchising model.
• Wide variety of flowers which are not easily available at local florists.
• Creating loyal customers by having an organized database of their special occasions

Wedding model for FNP


• Wedding model is a viable franchising opportunity for FNP
• Increases market reach and they could tap into nationwide wedding market
potential with minimal investment.
• Increased Brand presence by covering a larger geographical area
• Royalty paid by these franchises Serves as an extra revenue

RED OCEAN STRATEGY OR BLUE OCEAN STRATEGY - Blue ocean strategy


 Omni-channel strategy
 providing value innovation
 targeting the modern or trendy-ambiance groups.
 Leveraging on the firm's core competency, continue operating under the blue ocean
strategy

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