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SWOT-Reliance Digital: Strengths

Reliance Digital has strengths in its wide product range, established brand, experiential store design, strong financial backing, and large retail presence. Weaknesses include limited rural and inventory penetration and infrastructure issues. Opportunities exist in eliminating middlemen, expanding rurally, optimizing supply chains, leveraging the brand, and diversifying products. Threats come from competitors, rising costs, and economic conditions.

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523 views

SWOT-Reliance Digital: Strengths

Reliance Digital has strengths in its wide product range, established brand, experiential store design, strong financial backing, and large retail presence. Weaknesses include limited rural and inventory penetration and infrastructure issues. Opportunities exist in eliminating middlemen, expanding rurally, optimizing supply chains, leveraging the brand, and diversifying products. Threats come from competitors, rising costs, and economic conditions.

Uploaded by

Aldrin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT- Reliance Digital

Strengths:

 Reliance digital stores offer wide range of product with broad variety including
T.V.’s, audio equipment’s, Air Conditioners etc. in order to generate more sales and
revenue
 Reliance Digital has successfully established its brand and heavy investments are
done on the promotional activities.
 Its stores consists of specially designed experience zones which proves to be a
competitive advantage over other stores.
 Good financial position of the company as it is owned by Mukesh Ambani
 Constant support from parent company.
 Above 900+ stores in India in over 70+ cities.

Weaknesses

 Less penetration in rural markets.


 Availability of less S.K.Us within the store.
 Poor inventory control
 Various concerns regarding back-end infrastructure of the stores at various locations.

Opportunities

 Eliminating middle men from various activities can help this organization in obtaining
more profits and efficiency.
 Penetration in rural market is also a good chance to increase awareness about the
brand in small cities to drive more sales.
 Reducing operating cost by analysing supply chain to make it better.
 Using brand name to leverage for more profits.
 More diversification of products according to the customer needs.
 Rising disposable income of middle class.

Threats

 Major competitors like Big Bazaar and Spencer’s in various cities


 Rising operating costs
 Economic conditions in the country

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