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Research Design

This research aims to understand mobile brand preferences in Kathmandu Valley based on gender, age, and income through a quantitative study using questionnaires and statistical analysis. Primary data was collected through questionnaires, and secondary sources included the internet, books, and journals to support the research.

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Dhurba Bahadur Bk
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30 views

Research Design

This research aims to understand mobile brand preferences in Kathmandu Valley based on gender, age, and income through a quantitative study using questionnaires and statistical analysis. Primary data was collected through questionnaires, and secondary sources included the internet, books, and journals to support the research.

Uploaded by

Dhurba Bahadur Bk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1 Research Plan and Design

The main purpose of study is to find out the mobilebrand preferences of respondents inside
Kathmandu Valley from various gender, age, income level. An exploratory research was carried
out to achieve this purpose. The research is quantitative in nature. The data collected is analyzed
statistically to interpret findings and results. Primary as well as secondary sources are used. For
primary sources of data, questionnaire was used. For secondary data, various sources like
internet, books, and journals are used.

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