MGN832 Business Research Methods Validity and Reliability: Lecture-5
MGN832 Business Research Methods Validity and Reliability: Lecture-5
Lecture-5
MGN832
Business Research
Methods
Validity and Reliability
Learning Outcomes
Learning Outcome
Polling
a.Nominal
b.Ordinal
c.Interval
d.ratio
Q2. Identify the scale for below mentioned question-
a.3000-5000 rs
b.5000-8000 rs
c.8000-10000 rs
d.> 10000 rs
Question for discussion- Can we ask the
same question by using two different
measurement scales?
Yes or No
Type Question1 - What is your monthly average
electricity bill during winter in Rs.-
a.3000-5000 rs
b.5000-8000 rs
c.8000-10000 rs
d.> 10000 rs
Sales------------------- Motivation
Sales- Variable
Motivation- Construct
Variable and Construct
1(a) Content Validity
The construct validity is the initial concept, notion, question, or hypothesis that
determines which data are to be generated and how they are to be gathered (Golafshani,
2003).
To achieve the construct validity, the researcher must focus on convergent validity and
discriminant validity.
The convergent validity is established when the new measure correlates or converges
with other similar measures.
The literal meaning of correlation or convergence specifically indicates the degree to
which the score on one measuring instrument (scale) is correlated with other measuring
instrument (scale) developed to measure the same constructs.
Discriminant validity