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Virtual Prototyping in Merchandising Department: Focus of Research

Virtual 3D prototyping software allows designers and merchandisers to visualize garment designs on 3D avatars before producing physical samples. This reduces costs and lead times compared to traditional methods. Teams can collaborate more efficiently on global product development. The document focuses on researching a new CAD software's usability for virtual apparel prototyping and the possibility of importing 3D body scans. It also discusses how 3D prototyping enables design modifications and fit issues to be addressed earlier in the design process without multiple physical samples.

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Prachi Yash
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72 views

Virtual Prototyping in Merchandising Department: Focus of Research

Virtual 3D prototyping software allows designers and merchandisers to visualize garment designs on 3D avatars before producing physical samples. This reduces costs and lead times compared to traditional methods. Teams can collaborate more efficiently on global product development. The document focuses on researching a new CAD software's usability for virtual apparel prototyping and the possibility of importing 3D body scans. It also discusses how 3D prototyping enables design modifications and fit issues to be addressed earlier in the design process without multiple physical samples.

Uploaded by

Prachi Yash
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Virtual Prototyping in Merchandising Department

 Three ‐ dimensional(3D) virtual prototyping is visualization of garments and fabric drape on a


3D avatar.
 Using this technology, users can choose and modify garments, apply fabric properties, and
test various garment ‐design modifications on a 3D fit model, or their personal avatar.
 3D virtual prototyping minimizes lead times and costs of producing physical prototypes.
 Provides flexibility and efficiency for product development among globally distributed teams
of designers.
 In the competitive global apparel industry, there is an increasing demand for professionals
who are competent in using 3D virtual prototyping.

Focus of research
 Identifying the usability and limitations of a new 2D/ 3D CAD software, Marvelous Designer,
in virtual apparel prototyping.
 The possibility of importing 3D body scan avatars to the software.
 Preparing learning modules for design and merchandising courses based on the findings.

Designers can start using CLO as early as the vendor or patternmaking stages depending on the
region and whether one or more people take on both roles.  Instead of having to create a physical
sample and then make edits later, vendors can use their existing pattern to instantly see how those
2D pattern edits will look on a virtual sample in real time. Once the edits are complete, users can
then export the new pattern to make an accurate physical sample. Instead of having to produce
multiple iterations of physical samples, they can now do it all in 2D and 3D simultaneously.

The process also allows for technical designers to check for fit issues earlier on, identify the ideal
solution and make decisions much sooner. With this technology, if fit issues are found, users can
adjust and update measurements in real time. Product developers can iterate these changes faster,
readily access libraries of industry-standard elements and design to cost while designers can
experiment at their leisure. 

Because 3D garment simulation is so reliable in visualizing designs before the creation of a physical
prototype, the technology can also be used to create photorealistic images that can then be used by
sales and even extend to marketing and e-commerce. The sales department can access all the
variations of a collection and customers can easily see a photorealistic version of the garment
variations—eliminating the need for photo shoots—through the company’s website or social media
channels and purchase them all before a physical garment even needs to be created. Additionally,
3D can be used in e-commerce to build a configurator with customization purposes, so that
consumers can view garments in varying patterns and colors with ease.
Reduction of communication gap by using latest Smartphone features
in pre-production

Young employees have a very different communication style compared to their employers. They fear
phone calls and prefer messaging services to texts or email which sometimes create communication
gaps. Emails are now seen as prehistoric. This is a generation who have had smartphones for most of
their adult life. Everything runs through that single lump of electronics, from their calendar to their
music to the maps they use to navigate the world. In any situation, their first instinct is to use phone
apps, and that extends to work.

The features that come with today’s smartphones provide a whole lot of areas that can help in the
pre-production. Mobile applications can be used in place of the primitive ERP systems as well as
reporting systems can also be shifted to applications which in turn can make the process much
handier.

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