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SCORE Annual Marketing Budget Template

This document outlines a marketing budget with zero dollars allocated across various marketing initiatives for each quarter and fiscal year. The budget includes categories for brand development, public relations, advertising, website/interactive development, marketing agencies, market research/memberships, and marketing events/travel. However, no funds have been allocated to any specific line items or initiatives as of yet.

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Robiul Alam
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Download as XLSX, PDF, TXT or read online on Scribd
80 views

SCORE Annual Marketing Budget Template

This document outlines a marketing budget with zero dollars allocated across various marketing initiatives for each quarter and fiscal year. The budget includes categories for brand development, public relations, advertising, website/interactive development, marketing agencies, market research/memberships, and marketing events/travel. However, no funds have been allocated to any specific line items or initiatives as of yet.

Uploaded by

Robiul Alam
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Annual Marketing Budget

Year:
JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY
MARKETING / COMMUNICATIONS
Brand Development
Messaging / Brand Framework $ - $ - $ - $ - $ -
Business Identity Standards $ - $ - $ - $ - $ -
Templates (PPT, Word Doc, etc) $ - $ - $ - $ - $ -

Public Relations
Agency Fees (or Consulting Retainer) $ - $ - $ - $ - $ -
Wire Services $ - $ - $ - $ - $ -
Clipping Services (if not included in above) $ - $ - $ - $ - $ -
Analyst Tour $ - $ - $ - $ - $ -
Article reprints/usage rights $ - $ - $ - $ - $ -
PR campaign support $ - $ - $ - $ - $ -

Advertising
Print advertising $ - $ - $ - $ - $ -
Radio advertising $ - $ - $ - $ - $ -
Google Ads (PPC) $ - $ - $ - $ - $ -
Social media advertising $ - $ - $ - $ - $ -

Website / Interactive
Website development (or redesign) $ - $ - $ - $ - $ -
SEO program $ - $ - $ - $ - $ -
Website traffic reporting tool $ - $ - $ - $ - $ -
Direct / Email Marketing $ - $ - $ - $ - $ -
Webinars $ - $ - $ - $ - $ -

Marketing Agency / Contractor


Fees $ - $ - $ - $ - $ -
Special Projects $ - $ - $ - $ - $ -

MARKET RESEARCH & MEMBERSHIPS


Analyst Fees
Analyst Group Membership #1 $ - $ - $ - $ - $ -
Analyst Group Membership #2 $ - $ - $ - $ - $ -
Industry Organization Fees
Industry Org #1 $ - $ - $ - $ - $ -
Industry Org #2 $ - $ - $ - $ - $ -
MARKETING EVENTS/TRAVEL
Events
Month Dates City Event #1 $ - $ - $ - $ - $ -
Event #2 $ - $ - $ - $ - $ -
Event #3 $ - $ - $ - $ - $ -
Event Support
Booth property $ - $ - $ - $ - $ -
Graphics & Signage $ - $ - $ - $ - $ -
Giveaways & Apparel $ - $ - $ - $ - $ -
Sales Support
Collateral $ - $ - $ - $ - $ -
Sales / Customer Videos $ - $ - $ - $ - $ -
Printing and other printed materials $ - $ - $ - $ - $ -
Sales Demo $ - $ - $ - $ - $ -
Miscellaneous Discretionary $ - $ - $ - $ - $ -
Marketing Travel
Trip #1 $ - $ - $ - $ - $ -
Trip #2 $ - $ - $ - $ - $ -
YTD ACTUALS $ - $ - $ - $ - $ -

41st Parameter Confidential Annual Marketing Budget 01/14/2021

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