Exam

Name___________________________________

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

1) Large numbers of respondents are best interviewed in a systematic way, using a structured 1)
questionnaire.

2) Questionnaires always have to be administered by an interviewer. 2)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

3) Choose the odd one out. 3)

A) In-Depth B) Telephone C) Postal D) Internet

4) Questionnaires are measuring which of the following? 4)

A) Attributes B) Behaviours C) Opinions D) All of the above

5) Choose the TWO research strategies that tend to use questionnaires. 5)

A) Descriptive B) Explanatory C) Exploratory

6) Which one of these is a Self-Administered Questionnaire? 6)

A) Face to Face Questionnaire B) Telephone questionnaire
C) Personal questionnaire D) Postal questionnaire

7) Which one of these is an Interviewer-Administered Questionnaire? 7)

A) Delivery and collection questionnaire B) Postal questionnaire
C) On-line questionnaire D) Telephone questionnaire

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

8) Knowledge of questionnaire design is important as it helps to interpret secondary data. 8)

9) Interviewers should receive training to administer structured questionnaires. 9)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

10) Which of the following is NOT a type of closed question? 10)

A) Follow-up B) Ranking C) Rating D) Category

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

11) The coding of closed questions is usually done after the survey has been conducted. 11)

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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

12) In situations where not all respondents are sufficiently informed to answer a question ________. 12)
A) Filter questions should be used
B) Multiple questionnaires should be designed
C) Open-ended questions should be used
D) Quota sampling should be used
E) Double-barrelled questions should be used

13) It is sensible to use hyperlinks to help your respondent with ________. 13)
A) Personal questionnaires
B) On-line questionnaires
C) Delivery and collection questionnaires
D) Postal questionnaires
E) Telephone questionnaires

14) What is a mistake that researchers who write questionnaires should avoid? 14)
A) Writing questions respondents do not understand
B) Writing questions with filters and routes
C) Writing questions respondents are willing to answer
D) Writing questions respondents are able to answer

15) An advantage of open-ended questions is that ________. 15)

A) Respondents can express themselves freely

B) Potential is high for interviewer bias

C) Coding is a challenge
D) They can also be used in topic guides

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

16) Questionnaires are best pre-coded so that data can be easily entered into the computer. 16)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

17) Respondents tend to answer with the first statement in a list. This is called ________. 17)
A) Response bias B) Position bias
C) Hawthorne effect bias D) Leading question bias

18) Examples of ambiguous words include ________. 18)

A) Adequately B) Often C) Regularly D) All of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

19) Respondents in a pilot survey should be similar to those who will be included in the actual survey 19)
in terms of familiarity with the topic.

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

20) What is the advantage of Open-ended questions? 20)

A) Can explore new areas B) Can be asked slowly
C) Can be analysed slowly D) Can be misinterpreted

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 21) Indirect questions are of great use for investigating ________. 21)
A) Business Issues B) Food purchases C) Demographics D) Sensitive topics

22) What is this phrase: Did you use the library yesterday? 22)
A) An indirect question B) An open-ended question
C) A direct question D) An indiscreet question

23) "Do you think asbestos should be banned from the workplace because it causes cancer as 23)
demonstrated by the medical profession?" is an example of ________.
A) A generalisation
B) Vague wording
C) Position bias
D) An implicit alternative
E) A leading question

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

24) A scales label can be worded to give a positive or negative view of a particular topic. 24)

25) Replies to a questionnaire may be affected if a neutral point is used in a scale. 25)

26) It is good practice to: Give respondents the right not to answer specific questions. 26)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

27) It is sensible to send a return envelope with ________. 27)

A) Personal questionnaires
B) Delivery and collection questionnaires
C) Telephone questionnaires
D) On-line questionnaires
E) Postal questionnaires

28) It is sensible to agree a time to phone back with ________. 28)

A) On-line questionnaires
B) Personal questionnaires
C) Postal questionnaires
D) Telephone questionnaires
E) Delivery and collection questionnaires

29) Read this extract from a questionnaire: 29)

A1 Do you Drive?
YES (Continue with next question)
NO (Close interview)
Of what is this an example?
A) A Simple Itemised Rating Scal B) A Leading question

C) A Screener question D) An open-ended question

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 30) Read this extract from a questionnaire: 30)
A2 Do you drive?
Very often
Often
Sometimes
Rarely
Never
Of what is this an example ?
A) A Filter question B) A Closed Question
C) A Sensitive question D) An Open-ended question

31) Read this extract from a questionnaire: 31)

A3 Would you consider your driving to be
Very good
Fairly Good
Neither good nor bad
Not Very Good
Not good at all
Of what is this an example ?
A) A filter question B) A Semantic Differential Scale
C) A Simple Itemised Rating Scale D) An Open-ended question

32) What is this? 32)

Good [] [] [] [] [] [] [] Bad
A) A Likert Scale B) A Semantic Differential Scale
C) A filter question D) A Simple Itemised Rating Scale

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

33) Validity and reliability questions should be asked about every part of the study: for example the 33)
questionnaire, the interviewer, sampling etc.

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

34) Different factors affect the outcome of research. In a study using a self completion questionnaire 34)
which of these would probably NOT affect the outcome?
A) Paper colour
B) Incentive quality
C) Interviewer training
D) Sample Size
E) Question Wording

35) Different factors affect the outcome of research. In a study using a telephone questionnaire which of 35)
these would probably NOT affect the outcome?
A) Interviewer voice
B) Incentive quality
C) Question Wording
D) Paper colour
E) Sample Size

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 36) Validity of a questionnaire depends on ________. 36)
A) Question design B) Rigour of pilot testing
C) Questionnaire structure D) All of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

37) The wording and order of a questionnaire impact its validity and reliability. 37)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

38) The order and flow of a questionnaire should be clear to ________. 38)
A) Researcher B) Respondent C) Both

39) Which of the following is NOT a type of validity relevant to questionnaire design? 39)
A) Descriptive B) Construct
C) Content D) Criterion-related

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

40) The administration of questionnaires needs to be appropriate for the type of questionnaire. 40)

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Answer Key
Testname: UNTITLED1

1) TRUE
2) FALSE
3) A
4) D
5) A, B
6) D
7) D
8) TRUE
9) TRUE
10) A
11) FALSE
12) A
13) B
14) A
15) A
16) TRUE
17) B
18) D
19) TRUE
20) A
21) D
22) C
23) E
24) TRUE
25) TRUE
26) TRUE
27) E
28) D
29) C
30) B
31) C
32) B
33) TRUE
34) C
35) D
36) D
37) FALSE
38) B
39) A
40) TRUE