Exam

Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) Which of the following is NOT a differentiator in types of interviews? 1)

A) Standardisation B) Length
C) Structure D) Informant/Respondent

2) Which of the following is another term for unstructured interviews? 2)

A) Respondent B) Informant C) Standardised

3) Which of the following is another term for structured interviews? 3)

A) Non-standardised B) Informant C) Respondent

4) Which of the following interview types is NOT associated with One-to-one interviews? 4)
A) Telephone B) Group C) Internet D) Face-to-face

5) Which method will encourage respondents to help the researcher by posing questions to other 5)
respondents?
A) Observations B) Delphi C) Groups D) Depths

6) Which method will allow the interviewer to use items from the environment as stimulus materials? 6)
A) Depths B) Delphi C) Observations D) Groups

7) Which of the following research strategies may use semi-structured and/or structured interviews? 7)
A) Exploratory B) Explanatory C) Descriptive D) None

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

8) Questionnaires are generally used with qualitative research. 8)

9) Sampling for depth interviews and postal questionnaires is the same. 9)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

10) In terms of protecting a respondents privacy which is the odd one out? 10)
A) Workplace interviewing B) Street interviewing
C) Door to door interviewing D) Home interviewing

11) Another term for the focused interview is ________. 11)

A) Funnel B) Depth C) Delphi D) Chimney

12) It is not good practice to ________. 12)

A) Examine progress during fieldwork B) Base decisions on early interviews
C) Attend the groups D) See videos of groups

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

13) Moderators should always be involved in analysis and reporting for focus groups. 13)

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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

14) During qualitative fieldwork, ideally, which of these should stay the same? 14)
A) Research Team B) Stimulus materials
C) Questions D) Quotas

15) Trained interviewers do not ________. 15)

A) Interview the correct sample B) Probe
C) Pass on respondent details D) Record answers

16) Which of these is a qualitative technique? 16)

A) Action Research B) ANOVA
C) Multi-variate analysis D) Action Learning

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

17) Stimuli from the respondents environment are often used as stimulus materials in Focus Groups. 17)

18) Moderators should listen to answers and ignore body language. 18)

19) Depth interviews can probe sensitive issues. 19)

20) Most depth interviews are sound recorded for later analysis. 20)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

21) Family interviews are unlike group discussions because ________. 21)
A) Finances are discussed
B) A structured questionnaire is used
C) There is no moderator
D) Respondents may join and leave the session
E) They are conducted by email

22) Respondents lead debate more in ________. 22)

A) Harvards B) Depths C) Groups

23) Which TWO of these methods are qualitative? 23)

A) Dolphin B) Daphna C) Delphi D) DEMON E) Depth

24) Sometimes respondents work for companies in competition with each other. In these cases groups 24)
may not be the best choice of method because ________.
A) Respondents may refuse to attend
B) Respondents may not give truthful answers
C) It is illegal
D) An employers permission is needed

25) When planning groups you must remember to do one of these things ________. 25)
A) To supply a structured questionnaire to respondents before the group
B) To pass tape recordings on to anyone making the request
C) To respect privacy
D) To pass respondent identities onto other group members

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 26) Visual stimulus material can be used in ________. 26)
A) Focus groups only B) Depths only
C) Both groups and depths D) Neither groups nor depths

27) Similar respondents are often chosen for group discussions because ________. 27)
A) They will talk to each other B) They are random
C) They are representative D) They will believe in research

28) Consider the situation of interviewing at shopping centres on weekdays. Which people may be 28)
over-represented?
A) Extroverts B) Sailors
C) Introverts D) Non-co-operative people

29) Consider the situation of interviewing at shopping centres on weekdays. Which people may be 29)
under-represented?
A) School children B) Unemployed people
C) Extroverts D) Co-operative people

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

30) In focus groups the profiles of the subjects must fit the topic. 30)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

31) Some common ways to stimulate respondents to provide more detail are to: repeat the question, 31)
pause to motivate the respondent to speak, and repeat the respondents answer. This is called
________.
A) Prompting B) Probing C) Prizing D) Priming

32) When show cards are used this is called ________. 32)
A) Probing B) Prizing C) Prompting D) Priming

33) Which of the following is a factor characterising a situation that favours non-standardised 33)
interviews?
A) Significance of establishing personal contact
B) Length of time required and completeness of process
C) Purpose of research
D) Nature of data collection questions
E) All of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

34) A strict and non-changing order and logic of questioning is crucial for standardised interviews. 34)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

35) Which of the following is NOT an important bias in interviewing? 35)

A) Response bias B) Interviewer bias
C) Interviewee bias D) Observer bias

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TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

36) It is considered good practice to record the interview without asking for permission. 36)

37) Never stop recording even if interviewees ask for it. 37)

38) Always label tapes very clearly in terms of date, time, location, interviewee(s). 38)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

39) What is the maximum number of non-standardised interviews you should do in one day? 39)
A) 1 B) Depends on logistics and resources
C) 2 D) 5

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

40) A good research design should never incorporate more than one type of interview. 40)

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Answer Key
Testname: UNTITLED10

1) B
2) B
3) C
4) B
5) C
6) A
7) B
8) FALSE
9) FALSE
10) B
11) B
12) B
13) TRUE
14) A
15) C
16) A
17) FALSE
18) FALSE
19) TRUE
20) TRUE
21) D
22) C
23) C, E
24) B
25) C
26) C
27) A
28) A
29) A
30) TRUE
31) B
32) C
33) E
34) TRUE
35) D
36) FALSE
37) FALSE
38) TRUE
39) B
40) FALSE