JOB DESCRIPTION 

Paid Media Executive 

 
 
 
   

 
03333 583 343 • [email protected] •​ ​www.strategiq.co  1 
 
  

Paid Media Executive 

 
 
 
Formal Job Title  Place of Work  Type  Hours of work 
Paid Media Executive  Brightwell,  Full Time,   9:00 - 17:30 
Suffolk  Permanent  Mon-Fri 
Reporting to  Last Edit Date 
Head of Marketing  4th Apr 2018 
Operations 
 
 
 
This job description has been designed to clearly outline and define our expectations of your duties and 
responsibilities for this role at StrategiQ. This description will allow both parties to judge whether you are 
succeeding in what you’re doing and also how you might excel within the role. 
 
 
 
Our Values 
 
● We connect business needs with 
marketing strategies to achieve results. 

● There is purpose and expertise behind 

every decision we make. 

● Our integrated team ensures that 

everything we do has an impact. 
 
 
Our Behaviours 
 
1. We take personal pride and responsibility in the quality and impact of our work, using clients’ strategy 
objectives for guidance and validation. 

2. We are never just “ticking off tasks” - we identify the value in what we are doing and ensure we are 
working in line with company processes and standards to help our clients grow. 

3. We have a natural desire to learn and develop our expertise whilst staying abreast of industry trends and 
best practices. 

4. We are honest, transparent and confident in our opinions whilst collaboratively respecting those of others. 
Making a mistake or saying “I don’t know” is fine. 

5. We regularly share our thoughts and ideas with colleagues and line managers to refine our processes, 
develop teamwork, foster creativity and achieve results. 

6. We work beyond the boundaries of our own roles to ensure we deliver results against clients’ business 
strategies and objectives.  

7. We communicate with peers across departments to ensure we execute the best possible deliverables and 
achieve results. 
 

 
 
 
 

03333 583 343 • [email protected] •​ ​https://strategiq.co 2 

 
  

The Role 
 
The Paid Media Executive is responsible for managing paid media activities for our clients and producing 
results against agreed KPIs. 
 
Working closely with the Paid Media Manager and account management team - you will provide 
dedicated assistance by meeting client biddable media needs on a daily basis. This work may at times be 
short notice or ad hoc and requires a level of flexibility and a willingness to adapt to the changing 
requirements of our client base, covering a number of ad platforms such as Google Ads, Bing Ads and 
social media advertising. 
 
Responsibilities  
 
1. Actively contribute to the management of paid media accounts for our clients on a daily, weekly and 
monthly basis. 
 
2. Work with the Paid Media Manager and account management team to ensure that all client accounts 
meet the robust commercial strategy that is in place and the specific performance targets and objectives 
that have been agreed. 
 
3. Manage budgets in line with strategy and ensure that monthly spend is on target to deliver the required 
return on investment. 
 
4. Continually measure and report on the effectiveness of your campaigns over the timeframes determined 
by their level of budget. 
 
5. Work with the content team to ensure landing pages are effectively optimised for conversion. 
 
6. Clearly and effectively communicate with the team and where necessary - clients - by email and in 
meetings or conference calls. 
 
7. Make constructive and proactive recommendations to the Paid Media Manager and account 
management team around appropriate levels of client spend and identify upsell opportunities. 
 
8. Effectively brief paid media tasks to colleagues where appropriate, providing detailed instructions, clear 
required outputs and support throughout.  
 
9. Maintain an awareness of emerging tools and software that enhance our offering and processes and keep 
up to date with emerging legislation that impacts paid media. 
 
 
 
   

03333 583 343 • [email protected] •​ ​https://strategiq.co 3 

 
  

Behaviours 
 
1. Results-focused and not phased by the need to work towards clear ROI and lead targets. 
 
2. Able to meet tight deadlines and remain calm under pressure. 
 
3. Highly organised and self-motivated - you ensure that your key daily/ weekly/ monthly milestones are 
always met. 
 
4. Eye for detail - you maintain accountability for every penny spent on our client campaigns.  
 
5. Positive attitude to challenges and change. 
 
6. Aware. You show an eagerness to be involved in and absorb relevant conversations around you to further 
your understanding of all areas of marketing. 
 
7. You ensure that you extract a thorough brief and then ‘get stuck in’ to get the work completed to a high 
standard. 
 
8. You are fully entrenched in StrategiQ’s business objectives and company standards. 
 
9. Eagerness to grow within the company and develop the paid media offering. 
 
 
Skills 
 
1. A detailed understanding of paid media platforms; how they are used, relative audiences, their role in the 
marketing mix and customer decision-making process as well as how to generate results from each. 
 
2. An analytical eye and overarching interest in using data to influence your decision-making.  
 
3. Ability to write engaging, call-to-action focused ad copy and messaging. 
 
4. Eye for detail and a thorough approach to everything that falls within your working day. 
 
5. Be available to attend internal meetings in order to stay up to date with changes to client strategy and 
extract a brief for any future tasks. 
 
6. The ability to confidently articulate ideas and opinion to your Line Manager and - where appropriate in a 
structured setting - the wider team or clients. 
 
7. Have a methodical and structured approach to research that allows you to consolidate your findings 
quickly and effectively.  
 
   

03333 583 343 • [email protected] •​ ​https://strategiq.co 4 

 
  

 
Excelling within the role 
 
At StrategiQ we foster an environment of innovation, excellence and thought leadership. As our Paid 
Media Executive - you may be able to support the business further by contributing outside of your 
standard duties. Examples of how you may excel within the role are as follows: 
 
Ultimately your success in this role will be determined by the manner in which you develop, scale and 
improve our paid media offering, alongside achieving and accurately measuring outstanding ROI figures 
for our clients on a personal level. Other suggestions are as follows: 
 
1. Achieving and maintaining industry accreditations across all applicable paid media platforms and Google 
Analytics. 
 
2. Contribute to the agency achieving Google Premier Partner status and other partnerships where 
applicable. 
 
3. Develop and improve our processes around attribution modelling in order to more accurately 
demonstrate ROI on client campaigns. 
 
4. Produce case study level work that contributes to the Directors and account management team being 
able to upsell paid media as a service to new and existing clients. 
 
5. Lead an award-winning marketing campaign - having contributed heavily to the award submission. 
 
6. Contribute thought leadership to internal and external communications. 
 
7. Frequently recognised through the comments of your colleagues for your work and attitude within the 
company monthly MVP programme. 
 
The listed examples above are for illustrative purposes only and do not replace personal and company 
objectives tracked within your PDP. 
 
 
 
Benefits 
 
● £1,000 Training & Conference Allowance 
 
● Competitive salary inline with your talent, skill and experience 
 
● 23 days holiday per year plus all British Bank Holidays 
 
● The opportunity to attend leading industry conferences and events 
 
● The opportunity to participate in training and certification programmes 
 
● Inclusive fruit and hot beverages within the office 
 
● MVP recognition programme 
 
● Be part of a culture for learning and development 
 

03333 583 343 • [email protected] •​ ​https://strategiq.co 5