Photography

Jude McGrotty
 Terminology of
Photography

In this section I will explain the definitions that come with using a camera
• Aperture: The size of the opening in the camera lens, which dictates how much light gets into the
camera. It is measured in f and is controlled on the lens of the camera.
• ISO: The sensitivity of the camera to the light, usually measured in numbers like 100 and 200. The
lower the number the less sensitive to light and is more optimized for well lit areas.
• White Balance: Is the level of natural colours in a picture, it is used to make photos in different
lighting look more life like.
• Exposure: This is the level of lighting in a photo, and dictates how light and dark it is.
• Shutter Speed: The shutter speed is how long the lens of a camera stays open to let light in. The
longer the shutter speed the longer the camera will capture the photo for.
Types of • In this section of the PowerPoint I will be going
over the main types of photography and giving an
Photography example for each
Advertising
Photography
This type of photography involves taking
photographs to promote a product or service.
Typically, to promote a product or service, a
company will have pictures taken, usually of
the product in an aesthetically pleasing and
eye-catching way to encourage people to buy
their product.

These photos are usually found in public on

bus stops, busses and billboards, but can also
be found in magazines, newspapers and
digital media like on TV.

This is a photo taken of a Bombay Sapphire Gin bottle. As you can see its eye-catching and would draw
attention to itself on a public billboard. It uses a blue background to match the colour scheme of the bottle.
It also adds streaks of liquid to make people think about drinking it and prompt them to buy it.
Sports Photography
Sports photography is a difficult type of photography that
involves taking photos of sporting events and making sure to
capture the correct moments to properly remember the
match. The difficulty comes from the fact that in sports, each
match highlight can happen in a split second therefore the
photographers need to be very precise and experienced to
capture the perfect frame. After these photos are taken
many are used to represent the match when a newspaper or
sports website display the results, and the most iconic
photos may be remembered for years.
Sports Photography usually appears in newspapers, sports
magazines and sports websites. They can also be used in
advertising to promote a streaming service for a certain
sport.
This photo is of Muhammed Ali and Sonny Liston at their
fight in 1965, where Ali knocked out Liston in one minute
and 44 seconds. Many regard the final blow as a Phantom
Punch. It is iconic firstly due to the iconic moment in boxing
history, but the photo in particular is special due to the
perfect timing the photo was taken and how it still looks
studio shot by todays standards.
 Fashion
Photography
Fashion photography is similar to advertising
photography. It entails taking photos of people
wearing clothes or accessories in order to show off
or promote these clothes to the public. Usually
there will be a meaning behind the photo as is not
just focused on the clothes, this gives the clothes a
certain desired aesthetic to encourage people to
buy them. Celebrities are commonly used as models
to increase the popularity of brands and products.

Typically these photos are seen in magazines, look

books and in advertising.

This is a photo that was used by designer brand Chanel to promote a

new line of products. It clearly shows off the handbag and adds a
black/white filter to help sell the retro aesthetic they are going for.
 This is an example of a photo taken in a studio, as you can see the lighting and background are
perfect and the subjects pose and outfit looks really good, as he likely was given advice from the
photographer on how he should present himself for this photo

Studio Photography
Studio photography takes place in a studio
giving the photographer much more
control over their photos, giving them a
lot more resources to create the exact
photo they are after. These variables
This is an example of what a studio would look like, as you can see, a lot
include background, costume, lighting etc. of effort was put into ensuring the lighting is perfect around the subject.

A large amount of photos are taken in

studios and therefore can be seen
anywhere from a family home to a bus
stop depending on the photo.
Portrait
Photography
Commonly known as portraiture, portrait photography
involves taking a picture of a person, particularly to
capture their emotion, personality and humanity of the
subject and the face is mainly the focus. Portraits tell a
story of the person by using the setting, background,
lighting, facial features, style and expressions of the
person. It is similar to studio, except the variables are
controlled within a studio in studio photography
whereas in portraiture I can be in a less controlled
setting, like outdoors.

You would find portrait photos in many places,

companies sometimes use portraiture for advertising,
although it would be more commonly seen framed in a
family home or being discussed online.
As you can see in this portrait photo, the woman and her expression is the
focus of this photo. The background is blurry as it is only meant to set the tone
rather than be focused on.
 As you can see in this photo, the photographer is trying to make this building look
impressive, they have taken it from a distance to show the full height but also a
good side view, and uses the light and time of day to make the picture look nicer.

Architectural
Photography
Architectural photography which
focuses taking photos of buildings and
structures. The photographer usually
attempt the building impressive and
may attempt to give it a certain
aesthetic.
These photos are usually found in
architectural magazines or on online
forums dedicated to showing off this
kind of photography.
Landscape Photography
A you can see this picture is showing of a beautiful
The aim of Landscape Photography is to takes pictures of scene during sunset in the sannanah. The picture
really pops out at you and shows the beauty of the
the outdoors in a way that the picture is brought to life area
for the viewer. It is a very common type of photography
that many people take part in. The aim is to show off a
beautiful image of nature in an immersive way to really
bring the photo to life.

These photos are commonly found on the internet as

many of the people who take these photos share them
with their social media following.
Photojournalism

Photojournalism is when photo is used to tell

a story through a photo, letting it speak for
itself. Photojournalism is usually used in
activism and journalism. These photos are
usually seen on news pages, social media
forums and in magazines, sometimes with a
small caption.

In this photo, it shows people protesting, but

shows the expression on their faces and how
passionate they are their cause. Little
explanation is needed for this picture.
Street photography
Street photography aims to
take photos of specific urban
areas to capture photos of
people living their day to day
lives and bring the culture to
life. The timing of photos is
very important as it can
define whether the photo is
good or not.
As you can see, this photo
reflects the vibe of everyday
hustle and bustle in a highly
populated urban area.
Event Photography
Event photography is when a photographer is hired
to take pictures of events such as concerts,
weddings and conventions. The photographer is
meant to make the event look good and interesting
while also perfectly capturing the atmosphere of the
event.
These photos are commonly found in promotional
media for these events like the events website.

As you can see in this photo, it really captures the

atmosphere of the event. It is taken within the
crowd showing off the vibe of the concert and howe
the fan interaction was.
 Illustration photography is when a photographer
Illustration takes a photo and then edits it during
postproductions by drawing an illustration over it to
Photography enhance the photo. This editing is meant to bring a
whole new life to the photo.

Illustration photography is commonly found in media

cover art and is also common in advertising.

In this photo then photographer has taken a picture

of a man looking at his phone, but has edited
tentacle coming out of the photo in a cartoon style.
This makes the photo much different and gives it a
much different vibe, it may even represent him being
consumed by the phone.
 Lifestyle
Photography
Lifestyle photography is very similar to
portrait, and focuses on capturing a
persons story except in a real life scenario.
This style is commonly staged but aims to
create a real feeling to it. It presents real
life events in an artistic manor.
Lifestyle photography would either be
found in a family home where a picture is
created to create a meaningful photo for
their family, or celebrities, particularly
reality TV stars to show off their lifestyle.
This example of lifestyle photography
shows a woman during her daily routine,
reading the news and having her morning
coffee at the coffee shop.
 In this section of the
PowerPoint ill be going
over the different
Contexts contexts photography is
used in.
Magazines
Magazines are a good example of where photographs are
used. Magazines use many photos including:
Studio Photography
Fashion photography
Lifestyle photography
Landscape photography

The photo is from Vogue Magazine and is an illustrative picture of

Travis Scott/
Website
Many photos are used to create websites, to promote
products, show off photography and advertise. The types of
photography commonly used on Websites are:
Advertisement photography
Fashion Photography
Studio Photography

As you can see in this photo there are multiple types of

photography being put on display, including landscape.
Newspapers

Many photos are used in newspapers to give a

visual of the event to the viewer in order to
create a better picture of the event. Every
newspaper n modern times includes photos,
including photography signs like:
Event Photography
Photo journalism

in these newspapers, there are pictures of the

two candidates in the run to be president,
using photojournalism to represent the rivalry
between candidates