7 STEPS TO

LAUNCH YOUR
OWN ONLINE
COURSE IN THE
NEXT 30 DAYSbook
e W o r k
Th
Welcome to the 7 Steps to Launch Your Own Online Course in the Next 30 Days
workbook & webinar. We can’t wait to introduce you to the world of online
teaching.

This workbook accompanies the workshop you just signed up for and has space
for extra notes at the end. It will help you jot down your ideas and put together a
gameplan as we walk through our method for course creation.

Now, this isn’t a method we just invented out of thin air. At Teachable, we’ve
watched thousands course launches. After going back and mining the data,
interviewing top-selling instructors and answering support questions, we found
that there is just one, tried-and-true tested method for launching your course…
and this is it!

Follow along, we put this workbook together with you in mind. It’s time to get
you up & running!

Cheers!
Ankur Nagpal
Founder of Teachable
@ankurnagpal @teachable

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 INTRODUCTION

Have you ever considered creating an online course? Why?

Are you trying to generate part-time income, passive income, or a business?

Tweet a picture of your notes to us.

#CourseCreation @teachable

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 STEP ONE: FIND YOUR PROFITABLE COURSE IDEA

Remember, don’t list anything you don’t care about. Write down at least 3-4 for each section.

Things I’m interested in:

Things I’m passionate about:

Things I’ve done & have authority in:

Your online course should provide a transformation for the student.

Pick 1-2 topics that have the strongest transformation from above. Circle the one you’d love to
teach...

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 STEP TWO: SET YOUR REVENUE & EMAIL GOALS

Use our magic formula to figure out how many people you need to get on your email list to hit your
revenue goals. For now, assume your course price is $200-$300.

YOUR CALCULATIONS
Find the email list size you need to hit your revenue goals

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( $200
(course price)

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( $200
(course price)

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( $300
(course price)

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( $300
(course price)

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 STEP THREE: GROW YOUR AUDIENCE

METHOD 1: THE GIVEAWAY

Giveaways are a great tactic to get more people on your list very quickly! Two hosting sites we’ve used
are Kingsumo Giveaways & Gleam.

List out possible giveaway prizes

List out possible partners for a giveaway

One prize you can give away to everyone who enters to incentivize participation & sharing

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 STEP THREE: GROW YOUR AUDIENCE

METHOD 2: THE MINI-COURSE

Take a portion of your premium course & offer if for free as a mini email course.

What is one module of your course you can break down into smaller portions to give away free?

What are the new, small modules in your mini-course?

METHOD 3: THE WEBINAR

List out webinar topics that you can give to your audience

ADVANCED: List 3 people you can partner with to give a webinar

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 STEP FOUR: PRICE YOUR COURSE

Now it’s time to use the magic formula to figure out your course price! Use the number of people
needed for your email list size that you calculated in step 2 and add it to this formula.

YOUR CALCULATIONS

Find your course price you need to hit your revenue goals

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( (course price)

(revenue goal)
=
( (email list size)
x .02
(conversion rate) ( (course price)

My course price needs to be to meet my revenue goals.

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STEP FIVE: CREATE YOUR SCHOOL & HIGH-CONVERTING SALES PAGE

COURSE CREATION
PLATFORM:
Teachable.com

SUPPORT ISSUES WHILE CREATING

YOUR COURSE:
support.teachable.com

ADVICE TO CREATE, GROW &

MARKET YOUR COURSE:
blog.teachable.com

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 STEP FIVE: CREATE YOUR SCHOOL & HIGH-CONVERTING SALES PAGE

Use this space to write out the copy needed for your sales page...

Title

Subtitle

Course
description

Social proof
(list 5 people to
reach out to)

Promo video
ideas

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 STEP SIX: CREATE & RECORD YOUR CONTENT

Creating your course outline

Write down a step by step outline of everything that someone would need to do in order to get
their desired outcome. It’s a HOW TO to get your students to their desired outcome.

Break into 6-12 steps

EACH STEP BECOMES YOUR MODULES! To create a module...

Module 1 = First Step from Above

Module 1:
Video lecture
(Use Keynote/PowerPoint to create slides and Camtasia (PC) or ScreenFlow (Mac) to record your content. There are
other options availble, these are just our favorite.)

Additional resources? (Choose the resource that you want to use for the module)
Interviews Case studies Tools list Worksheet/Cheat sheets
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 STEP SEVEN: LAUNCH YOUR COURSE

There are two phases to launching your course. Phase 1: Educate your audience to create demand and
Phase 2: Sell like a champ.

PHASE 1: EDUCATION

Goal: Generate demand for what you’re teaching by educating, creating an understanding of your
product, increasing a need for the benefit AND build trust through high-quality content.

How: Lasts 7-14 days keeping “leads” (people who have signed up for your lead magnet) warm
from moment of sign up until launch.

• If launching over 0-7 days: Send 4 emails

• If launching over 7-9 days: Send 5 emails
• If launching over 10-14 days: Send 6 emails

What to send?
AMAZING pieces of content including:
• Blog posts
• Webinars
• Videos
• Offer group coaching
• Look to lead mags and bonus content for additional ideas
• Remember! You’ve already learned how to make content :-)

PHASE 2: SELL! USING THE CRAZY 8 LAUNCH STRATEGY

How: Sell over an 8 day window

DAY 1
Email 1: Course teaser
• Say I’m going to have an announcement soon. I’ll be opening a course
• Tell what your course will be about
• Say that you’ll mention the fun details later

DAY 2
Email 2: “What is the course” email
• Tell what’s in your course
• Explain the various modules and takeaways
• Build up the value of your “bonus content”
• Tell them that your course becomes available to buy tomorrow
• Add a click-to-tweet that becomes social proof for the excitement around your course
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 STEP SEVEN: LAUNCH YOUR COURSE

DAY 3
Email 3: “Course Opens” email
• Communicate that your course is open
• Link to your sales page
• Include testimonials
• Use leftovers from sales page
• Pull from your click-to-tweet
• Include statistics from valued publications
• Tell them “only open until X day”

DAY 4
Email 4: FAQ email
• Answer logistical questions
• Refund guaranteed
• How do they buy and how long do they have access?
• What’s included?

DAY 5
Email 5: Surprise bonus email
• Tell them that you’re giving them a surprise not mentioned on the sales page if they buy now
• This should be “bonus content” or a discount or something valuable

DAY 6
Email 6: Thank-you & social proof email
• Thank everyone for reading your emails and being part of your launch
• Include testimonials where people rave about your course
• Build social proof that people have bought and are happy

DAY 7
Email 7: Logic + cart closes
• Say that your course will be closing
• Build logical argument that it makes sense to buy now
• Reference the surprise bonus

DAY 8
Email 1 9:00am: Cart close email 1
• Tell them that today is the LAST day to get the course

Email 2: 3:00-4:00pm: Cart close email 2

• Mid-day reminder that cart is closing

Email 3: Hour before cart closes: Last chance

• Quick email outlining that this is the last chance to get the course
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YOUR NOTES

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YOUR NOTES

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