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Usability Testing Why Is It A New Competitive Advantage

The document discusses how usability testing provides competitive advantages for businesses by providing useful user data, measuring user behavior, allowing companies to view their websites from a user perspective, reducing costs, and guaranteeing higher chances of success.

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25 views

Usability Testing Why Is It A New Competitive Advantage

The document discusses how usability testing provides competitive advantages for businesses by providing useful user data, measuring user behavior, allowing companies to view their websites from a user perspective, reducing costs, and guaranteeing higher chances of success.

Uploaded by

Pepper Square
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Usability Testing: Why Is

It A New Competitive
Advantage?
Usability testing generally involves a Live, One-on-One
session between a participant in a study and a moderator.
The participant is asked by the moderator to carry out
various tasks representing all those that real users would
perform. This is useful in many ways. Much before the
initiation of the testing, a custom study script is designed
by a usability expert. It acts as an experimental protocol.
Such a document combines the one-of-a-kind domain
experience of clients with experts’ qualitative research
knowledge. Find out why Usability testing happens to be
the new competitive advantage.

Offers Excellent and Useful Data


With Usability studies’ help, it can be easier to find out
whether or not a website is usable. Unless you have
enough data regarding how your website is experienced
by users, it can be easier to get qualitative feedback. It
can enhance the interactive experience, improve the level
of satisfaction of users, and save on redesign and
development efforts.

Measures User Behavior

The behavior of users can be measured with the help of


Usability testing. It is worth noting that users are bad at
articulating the things that they are looking for. But when
behavior is observed and measured, it can be easier to
find out what supports their objectives and inspires them
the best.
It is often that website owners and in-house developers
cannot view their website from a fresh perspective. With
usability testing, it can be easier to look from a new angle
and concentrate on all those features that actually matter
to end-users.

Reduces Costs

Competitive advantage can be gained in the form of


reduction of support costs. When users can get a reliable
website experience, mainly when competing businesses
rank next in the search results, it is possible to get a solid
website experience. When almost every company,
including big brands, is trying to cut down on costs in
every possible way, it can be beneficial to use usability
testing to reduce expenses on development and design
that are unlikely to attract users.

Higher Guarantee of Success


With testing before implementing, it can be much easier to
ensure success for brands. It is a truth that most
businesses fail to have a blueprint, but Usability Testing
gives them one. They can work on the same and have
better chances of improving the UX (User Experience).

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