B Maklumat terperinci setiap mata pelajaran

Bil. Perkara
1 Name of Course /Module TYPOGRAPHY 1
2 Course Code DGD 1213
3 Name of Academic Staff Amir Shariffudin
4 Rationale for the inclusion of the Understanding the basic principles of Typography and its terminology so as to
course/module in the programme handle higher level of design projects. To emphasize Typography as the medium
and the message of symbolic communication, as well as to explore the typographic
relationships with other graphic elements.

5 Semester and year offered Year 1, Semester 2

6 Total Student Learning Time (SLT) Face to face Total Guided and Independent Learning
L = Lecture L T P O Total Guided +Independent Learning =
T = Tutorial/Seminar SLT
P = Practical/Studio/Workshop (14 + 42) + 64 = 120
O = Others/Self Study 14 hrs 42 hrs 0 hrs 64 hrs Lecture = 14 hrs
Tutorial = 42 hrs
Self Study = 64 hrs
Total = 120 hrs
7 Credit Value 3
8 Prerequisite (if any) Nil
9 Learning Outcomes On completion of this module, the student will be able to demonstrate the
following:
 Understand the history and classification of Typography.
 Deepen the knowledge of concepts development of Typography.
 Define basic layout and typography terminology
 Describe the basic design process
 Identify basic problem-solving requirements and client objectives
 Appreciate the role of individual student creativity in solving design
problems
 Develop visual aesthetics and styles
 Relate type and image in effective page layouts
 Understand the importance of visual hierarchy and how to carry visual
hierarchy across multiple pages

10 Transferable Skills  To be able to deepen the knowledge of concepts development

typography
 To be able to design and illustrate own typeface
 To be able to communicate typeface with design
 Differentiate among calligraphy, lettering, and type
 Gain knowledge of type definitions and nomenclature
 Learn about type measurement, basic type specification, and
classifications of type.

11 Teaching-learning and Assessment A combination of Demonstration, Tutorials, Exercises, Projects, Research

Strategy  Project brief
 Practical work
  Directed and research
 Presentation and critique
 Class participation and coaching
 Demonstration

Assessment Scheme:
 Visualization of concept and creativity
 Presentation and execution quality
 Image making techniques
 Designing with type

12 Synopsis This subject aims to introduce the basic specification, copy fitting, and kerning as
well as developing a full understanding of the terminology used by typographers.
Structured to let students feel at ease with the technical aspects of typography that
must be learned if they are to design and work with type intelligently and creatively.
The next stage of Typography aims to extend information learned; therefore
Typography now becomes the medium and the message of symbolic
communication. Thus inherent from different typefaces is explored. Typographic
relationships with other graphic elements are investigated through brochures,
poster, and other 2-dimensional projects.

13 Mode of Delivery Lecture, Tutorial, Presentation, Demonstrations, Critiques Session (Open

Discussion)

14 Assessment Methods and Types Participation 10%

Quiz 20%
Projects 70%
Total : 100%
15 Mapping of the course/module to the Programme Aims
Major Minor
Course/module Aims
Contribution Contribution
To foster self-confidence and the ability to develop informed design strategies; it will
also encourage student to bring their own experiences and interests to the course. √

Student will develop their own unique and individual approach to visual problem
solving. √

To excel the student with a range of abilities that include knowledge, technical, critical,
conceptual, interpersonal, attitudes and learning skills, which will enable them to enter
√
many varied areas of industry.

16 Mapping of the course/module to the Programme Learning Outcomes

Major Minor
Course/module Learning Outcomes
Contribution Contribution
be capable of using traditional media and computer technology to perform print work
and digital artwork with the necessary understanding of graphic reproduction
√
techniques.

master the basic theoretical knowledge in visual communication such as Advertising

Design, Graphic Design, Publishing and Digital Media. √
 become proficient in the use of industry-standards software such as Adobe Photoshop,
Illustrator and InDesign to prepare artwork for digital print production. √

hold a diploma qualification which will enhance their employability in both large and
small firms, whether in Malaysia or other countries. √

possess other common skills, such as computer, English language and study skills, as
well as personal abilities, such as self-management, critical thinking, independent work
and teamwork. √

know the requirements for continuing professional development.

√

be aware of professional and ethical responsibilities including the global and social
context of visual communication. √

17 Content Outline of the course/module and the SLT per topic

Contact Hours

Course Content Outline

Self Study

Total SLT
Topic Area

Tutorial
Lecture
1. Introduction to Typography 2 6 4 12
 The anatomy of type
 Type classification
 The typographic font
 The type family
 Typographic measurement

2 6 10 18
2. Monographic, Ideographic and Pictographic

2 6 10 18
3. The foundations of Typographic design.
 Lecture and Review
4. Introduction to Creative Typography 2 6 10 18
 Functional Typography
 Experimental Typography
 Illustrated Typography
 Dramatic Typography

5. Construction of Alphabet 2 6 10 18
 Geometric
 Freehand
 3D type
 6. Understanding of the Grid System 2 6 10 18
 Letter spacing
 Kerning
 Leading
 Alignment
 Column
 Layout Design
 Newspaper Design
 Book Design
 Magazine Design
 Poster Design
 Calendar Design

7. Typographic Color and Point System 2 6 10 18

 Qualities
 Value
 Tone
 Legibility

Total Hours 14 42 64 120

18 Main references supporting the Ambrose, Gavin; Harris, Paul. “The fundamentals of typography.” Ava Academia,
course 2006.

Ambrose, Gavin; Harris, Paul. “Typography: n. the arrangement, style and

appearances.” AVA Publishing SA, 2005.

Rob Carter, Ben Day, and Philip B. Meggs (2006), Typographic Design: Form and
Communication , Wiley; 4 edition

Samara, Timothy. “Typography workbook: a real-world guide to using

typography.” Rockport Publishers, 2004.

Ina Saltz (2009), Typography Essentials: 100 Design Principles for Working with
Type, Rockport Publishers

19 Additional references supporting Blackcoffee. “1000 icons, symbols + pictograms: visual communication.”
the course Rockport Publishers, 2006.

Rivers, Charlotte. “Type specific: designing custom fonts for function.”

Rotovision, 2005.

Samara, Timothy; comp. “Type style finder: the busy designer's guide.” Rockport
Publishers, 2006.

Serrats, Marta. “Sign graphic.” Collins design, 2005.

The Type Directors Club. “Typography 27: the annual of the type directors.”
Harper Collins Publishers, 2006.

20 Other additional information