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Read The Following Text Carefully and Do The Tasks That Follow It

Fred DeLuca opened the first Subway sandwich shop in 1965 to earn money for medical school. Starting with only $1,000, the shop grew into a worldwide franchise with over 45,000 stores. For over 10 years, Subway advertised using Jared Fogle, who lost significant weight by only eating their sandwiches. His story brought attention to Subway's "7 under 6" promotion focusing on sandwiches with under 6 grams of fat. This strategy helped Subway attract customers and grow substantially.

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NOOR HAZIMAH BINTI MOHAMED Moe
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740 views3 pages

Read The Following Text Carefully and Do The Tasks That Follow It

Fred DeLuca opened the first Subway sandwich shop in 1965 to earn money for medical school. Starting with only $1,000, the shop grew into a worldwide franchise with over 45,000 stores. For over 10 years, Subway advertised using Jared Fogle, who lost significant weight by only eating their sandwiches. His story brought attention to Subway's "7 under 6" promotion focusing on sandwiches with under 6 grams of fat. This strategy helped Subway attract customers and grow substantially.

Uploaded by

NOOR HAZIMAH BINTI MOHAMED Moe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Read the following text carefully and do the tasks that follow it.

In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to
pay for medical school. A family friend suggested that Fred open a sandwich shop
– and then the friend invested $1,000 to help get it started. Within a month, they
opened their first sandwich shop. From that humble start grew the Subway
franchise chain with approximately 45,000 stores in more than 100 countries.

For more than 10 years, Subway advertisements featured Jared Fogle, a college student who was overweight but
lost 245 pounds (about 111 kg) by only eating Subway’s low-fat sandwiches. Jared says it was a fluke that he
ended up in Subway’s ads. Fogle first came to media attention in April 1999, in an article written by a former
dorm mate about Fogle's weight loss and published in Indiana Daily Student. According to the article, Fogle had
become obese through lack of exercise and eating junk food.

Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller
portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss.
Jared already knew he liked Subway sandwiches, but the “7 under 6” promotion inspired him to incorporate
them into his diet. As soon as Jared’s ads began to run, word of his inspiring story spread and consumer
awareness of Subway and its healthy fare increased.

Subway’s strategy at that time focused on its seven different sandwiches with under six grams of fat. The goal
was to set Subway food apart from other fast food, position it to appeal to health-conscious eaters, and spark
new sales growth. Rapidly, sales grew more than 18 percent that year. The ads also attracted attention from
potential franchises which saw in Subway a profitable small business opportunity. Subway tried to balance its
menu and promotion to appeal to three segments: customers interested in low fat, those most concerned about
taste, as well as those seeking a good value.

I – Vocabulary

A. Match the underlined words from the text with their equivalent meaning. Write the letters a), b), c)
... in the boxes.

1. figure out a) fat, obese

2. humble b) food

3. advertisements c) understand or solve something

4. overweight d) without

5. fluke e) interest or attract someone

6. free of f) announcements in a public medium promoting a product, service …

7. fare g) a surprising piece of luck

8. appeal h) not special or very important

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II – Reading comprehension

B. Match the parts of the sentences. Write the letters a), b), c) ... in the boxes.

1. Fred DeLuca opened a sandwich shop a) because it offers healthy and tasty food at a low price.

2. After a modest start, Subway grew b) after losing weight by only eating their sandwiches.

3. Jared Fogle was used in Subway’s ads c) different and better fast food.

4. Fogle’s story d) to become a worldwide franchise.

5. Subway’s strategy was to offer e) helped Subway to attract attention from customers.

6. Subway is such a lucrative business f) in order to have money for college.

C. Explain what the “7 under 6” promotion is.


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D. Complete the following sentences according to the text.

1. The 1st Subway sandwich shop opened . . .

2. DeLuca only managed to start his business with …

3. Jared Fogle had struggled with weight problems because he …

4. By changing his eating habits at Subway, Fogle was able to …

III – Grammar

E. Complete the gaps with the comparative or superlative of the adjectives supplied.
1. Susan is ________________________________ (helpful) employee in the sandwich shop.
2. Jared Fogle was much ________________________________ (heavy) than he thought.
3. This is by far ________________________________ (good) sandwich I have ever had.
4. Eating too much fast food is one of ________________________________ (big) mistakes you can make.
5. His restaurant has grown ________________________________ (fast) than any other I know.

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F. Circle the correct option to complete the sentences.
Paul doesn’t go to Burger King anymore (1) avoid eating fast food. a) in order to b) because c) unless

(2) she works really hard, she didn’t get the promotion at Subway’s. a) after b) as c) although

I will meet you at the restaurant at seven (3) I have to work late. a) before b) when c) unless

Linda got fired (4) she was compulsively shopping online all day. a) since b) although c) in order to

I bought this smart phone (5) it was released. a) unless b) as soon as c) due to the fact that

G. Do you think you are a healthy eater? Why?/ Why not?


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