CLV Case 3

CLV case 3

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CLV Case 3

CLV case 3

Uploaded by

kejal

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Acq cost 370

Cost of serving (monthly) 30

average monthly bill for a national carrier 52
Avg churn rate with contracts 0.24
Avg churn rate without contracts 0.72

Monthly margin 22
Yearly margin 264
Q1 Breakeven time 16.81818 17
Retention rate 0.76
Q1.1 CLV with contracts 540.3448

Q2a CLV without contracts -27.14286

Q2b With contract

29->35 due to hidden cost, hence 21% decrease 0.206897
Margin 209.3793
CLV without hidden costs 351.9976

Q3 Industry standards
Advertising spend
Q2c Without contract

CLV without hidden costs -98.07882

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CLV Case 3

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CLV Case 3

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Acq cost 370

Cost of serving (monthly) 30

Q2a CLV without contracts -27.14286

Q2b With contract

CLV without hidden costs -98.07882

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