Presentation Skills Work Book Club
Presentation Skills Work Book Club
Version 1.0.
Introduction
1
1. Planning 2
2. Developing Your Content 10
3. Preparing for Your Presentation 26
4. Presenting With Style 34
5. Taking Your Skills to the Next Level 44
6. Moving On... 49
G
reat presenters make speaking in front of a crowd look effortless and
enjoyable. They have confidence and charisma, and they know how to
engage people’s hearts and minds. As a result, they deliver compelling
presentations that motivate others to take action, and leave audiences
wanting more.
Although these people make speaking look easy, they put a lot of planning and
preparation into their presentations. They might spend days, weeks or even
months considering the wants and needs of the audience, preparing content,
planning visual aids, and practicing their delivery.
As such, the ability to deliver an exceptional presentation isn’t something that
you’re born with: it’s a skill that you can learn and develop.
But where should you start?
The good news is that you’ve already taken the first step by using this workbook.
With it, we guide you through a framework that you can use to develop your skills,
so that you can deliver exceptional presentations.
James Manktelow
CEO
MindTools.com
N
o matter what you do, you’ve probably had to speak in front of a crowd at
least once (and chances are high that you’ll have to do so again).
Whether you have to talk about your latest project in a team meeting
or deliver the keynote address at your industry’s trade conference, the
ability to speak and present with confidence and conviction is a valuable skill that
can lead to great opportunities in your career.
However, while good presentation skills can open doors, poor presentation skills
can close them.
For example, your boss might decide against promoting you after sitting through
a poorly delivered presentation. You might lose a valuable new contract by
failing to connect with a prospect during a sales pitch. Or, you could make a poor
impression with your new team members, because you trip over your words and
don’t look people in the eye when you present them with your new ideas.
This workbook guides you through five key skill areas that you need to develop to
deliver exceptional presentations:
1. Planning your presentation.
2. Developing content.
3. Preparing for your presentation.
4. Delivering your presentation with style.
5. Taking your skills to the next level.
Once you have completed this workbook, you’ll have the tools you need to feel
comfortable “on stage” and deliver an engaging and successful presentation.
S
ometimes, the thought of preparing and delivering a presentation can feel
overwhelming. And although it might be tempting to dive right in and
start creating slides, it’s important to spend some time thinking about your
message and your objectives.
A presentation is a reflection of you and your work. It’s your opportunity to
showcase your expertise, demonstrate your professionalism, and communicate
information that will make a positive impact on your audience. There’s a lot at
stake here, and the time you spend up-front, organizing your thoughts and
creating a plan, will pay big dividends later on.
This first module of the workbook shows you how to develop a clear plan for your
presentation. This ensures that you meet your objectives and that you deliver a
presentation that is meaningful for your audience.
To do this, we’ll look at three key areas:
1. Choosing the subject of your presentation.
2. Understanding your audience.
3. Understanding the purpose of your presentation.
The work you do in this first module will build a strong foundation for your
presentation. So, let’s get started!
Tip:
If you’re not sure what to do a presentation on, think about a project that
you’ve worked on recently, or consider the work-related subjects that you’re
competent in. Would any of these make a good presentation topic?
Action:
Answer the following questions to get a better understanding of your
audience. (If you don’t know your audience yet, choose a group who you
can gear your presentation towards, such as your team, senior managers or
members of your community.)
What is the common element that unites everyone in your audience? For instance, do people all do
the same job, or do they need the same information?
What is the knowledge level of your audience members? Are they familiar with your topic, or will it
be entirely new to them? Will some know as much or more than you about this topic?
Are there any cultural differences between you and your audience? How might this affect the
delivery and scope of your presentation?
Will your audience members be skeptical about this information, or will they be open-minded
and accepting of what you have to say? How might their attitudes and beliefs influence how you
communicate with them?
How do you think your audience members would like to receive information? For instance,
would they appreciate graphs and statistics, images and inspirational quotes, slides, a hands-on
demonstration, or cartoons and amusing stories?
Do your audience members know that you’re competent to speak about your topic? Will you need to
explain who you are and why you’re an authority on the subject?
What are your audience’s expectations in terms of content and length? Is it important that you stick
to a particular time frame?
Will there be an opportunity for the audience to ask questions at the end of your presentation? How
does that affect the timing of your presentation?
Tip:
Keep in mind that it’s always easier to talk about topics that excite and
interest you.
If you’re not very interested in your topic, think about how your presentation
will enrich or benefit your audience. Or, use a tool such as the 5 Whys
technique to discover the deeper meaning behind the subject.
Tip:
It might seem as though some presentations have more than one purpose.
For instance, a motivational speaker might also use humor to entertain
her audience. This doesn’t mean that she had two general purposes (to
motivate and to entertain); she simply used humor to make her presentation
more engaging.
Action:
Write the general purpose of your presentation in the box below:
Action:
Write the specific purpose for your presentation in the box below. Use these
questions to guide you:
• What do you want your audience members to learn or do?
• What behaviors or attitudes do you want them to adopt?
• How do you want your audience to feel by the end of
your presentation?
• What are the next steps once you’ve finished the presentation?
Action:
Look back at your answers to the exercises you have completed so far, and
identify the main points that you need to consider as you develop your
content in the next module. Note these in the box below.
Action:
How long will your presentation be (including audience questions)? Write
these details in the box below.
Presentation time:
Total time:
H
ave you ever sat through a presentation where the speaker
covered so much information, and showed so many slides, that you
felt overwhelmed?
Or, have you sat through a speech where the presenter took so long to
get to his main point that you lost interest in what he had to say?
When you give a presentation, the only way to satisfy your audience’s wants and
expectations is to deliver the content people need, in a way that’s easy to understand.
If you give the right information in the wrong sequence, you might leave the
audience confused, frustrated or bored.
Similarly, if you give people too much information, or present it in a way that
makes it difficult for them to understand your main points, you’ll fail to deliver
your message effectively.
Once you’ve worked through this module of the workbook, you’ll be well-
equipped to avoid issues like these.
We start by looking at how you can structure your presentation. We then explore
a useful process for developing the specific sections of it, including how you can
come up with a powerful introduction and a memorable conclusion.
Importantly, we also look at how to develop effective visual aids – an area where
many presenters fail miserably.
Body
The body consists of the key points that you will make. It is the main part of
your presentation.
Clearly, the body comes after the introduction. However, it’s useful to plan it first,
so that you can summarize your main points in your introduction.
When you plan the body of your presentation, it’s important to remember that the
more points you make, the less information your audience is likely to remember.
Therefore, it’s best to cover just three to five main ideas or points, if possible. This
concept stems from the Chunking principle, which says that information is easier
to understand when you present it in small, well-organized units.
It’s important to present your points in a logical order so that you don’t confuse
your audience.
How you structure the body depends on what you want to achieve. If the purpose
of your presentation is to persuade or motivate, it’s useful to structure the body of
your presentations so that you convince your audience members that they need
to deal with a problem, before you tell them about the solution.
For instance, if your specific purpose is to excite team members about your
organization’s new strategy, your main points might be as follows:
• Problems with current strategy (current problem).
• Description of the new strategy (solution).
• Advantages
• Disadvantages.
• Next actions.
Tip:
For more on creating persuasive communications, see our article on
Monroe’s Motivated Sequence.
1.
2.
3.
4.
5.
Introduction
Now that you’ve identified what you want to cover in your presentation, you can
develop your introduction.
Your introduction establishes the overall mood of your speech. This impression
stays with the audience throughout your presentation.
Ways to create a strong first impression with your introduction include
the following:
• Asking a rhetorical question (a question that you ask to make a point rather
than to solicit an answer).
• Making a very strong, startling or unexpected statement.
• Using a quote.
• Telling a story.
• Using an example or illustration.
• Issuing a challenge or appeal.
• Requesting a specific action.
• Referring to a recent incident.
• Using suspense.
• Appealing to the audience’s self-interest.
Your introduction should give an overview or a short summary of your
presentation. You can also explain what the topic is and why you want to cover it,
and you can highlight what you hope to accomplish with your presentation.
Tip:
If you intend to allow your audience members to ask questions at the end
of your presentation, it’s worth mentioning this in your introduction so that
people aren’t tempted to ask questions while you deliver your content.
Conclusion
Along with a strong introduction, you also need to end your presentation on a
high note, with a powerful conclusion that sums up what you’ve said.
In your conclusion, you should summarize your main points one last time.
Research suggests that people only remember about 25 percent of what they hear
or read, so you increase the chance of people retaining information when you
highlight the key message again at the end of your presentation.
Your conclusion should also make it clear to your audience members what they
should do next, regardless of whether this is a specific action or a change in
their outlook.
Tip:
It’s sometimes useful to think about your conclusion before you begin
planning your presentation. When you start with your final message in mind,
you can ensure that everything else flows to the natural conclusion that
you want.
To come up with a strong conclusion, you can use the same methods that you use
to create a strong introduction. For instance, it can be very effective to end your
presentation with a quote, an example or an amusing story.
If you want to convince your audience to do something, what will your call to action be?
It can be effective to end your presentation with an inspiring quote or thought-provoking rhetorical
question that relates to your main topic. What quote or question might work well in your conclusion?
What are the advantages or benefits for your audience members when they adopt your point of
view? How could you highlight these in your conclusion?
Action:
For three main points that you wrote down in the exercise in section 2.1, think
about the information and material you should use to support each one.
Write your thoughts in the appropriate spaces below.
1.
2.
3.
Action:
Choose three of your main points and identify the possible objections – such
as the risks, disadvantages or areas of difficulty – associated with each one.
Then determine how you’ll address them.
2.
3.
Action:
Now think about presentations that you’ve seen where the presenters
used slides or visual aids well. How did this make their presentations more
effective? Write your observations below.
So, how can you create effective slides for your presentation? Follow
these guidelines.
Tip:
Consider using similar slide designs to reinforce your main points. For
instance, you could use a specific text size or a similar image each time you
introduce a main point. Your audience will then find it easier to remember
what these points are.
Tip:
Bear in mind that, while you can source free images from sites like Photopin,
you may need to buy them from an image library such as iStockphoto
or Shutterstock.
Whichever method you use, be sure to read the licensing terms carefully, as
you may need to give credit to photographers.
Action:
Think of some ways that you could use slides and other visual aids to
complement two of the main points from the body of your presentation. Write
your thoughts and ideas below.
Remember, you can use more than one visual per point, as long as you follow
the guidelines above.
1.
2.
Slide Template 1
Slide Template 2
Action:
Choose two of your main points and write down what you will say for each
point in the boxes on the next page.
Remember to use appropriate supporting material to back up your points and
to identify and address possible objections.
Main Point 2
Date:
Time:
O
nce you’ve developed your content, it’s time to prepare for your
presentation, so that you can deliver it with confidence.
Part of this involves planning for the little emergencies that often
manifest themselves on presentation day: you forget your USB drive
with your slides, you lose your cue cards, or the venue doesn’t have an essential
connector cord, making it impossible to link your laptop with the digital projector.
Although you can’t plan for every emergency, the time you spend analyzing risks
and coming up with contingency plans can make it likely that the setbacks you do
experience on presentation day won’t catch you off-guard.
Let’s begin this module by looking at how you can use notes and cue cards to
deliver a presentation effectively.
Main Point 1
Main Point 2
Action:
In the following table, identify three questions or issues that you should
prepare for. Then write down how you’ll address each one.
1.
2.
3.
Action:
Think about the venue where you’ll deliver your presentation. (If you don’t
know the location yet, think of a room in your office building or a venue in
your town or city.) Then answer the following questions.
Is there a blank wall or a screen that you can use for your slides?
How many people will the venue seat? Can you move the chairs? Will everyone be able to see you and
your slides?
Will the windows let in too much light, or not enough? How can you deal with this?
Will the host or venue provide you with equipment, such as a computer, remote/pointer,
whiteboard, or flip chart with paper? What equipment will you need to supply?
How is the temperature? Can you adjust it? If so, where is the thermostat?
Tip:
If your presentation is very important or highly technical, consider using a
technical support professional to help you on the day. This person can also
manage any technical emergencies during the presentation.
3.5. Rehearsing
You’ve prepared your content and your notes, and familiarized yourself with the
venue. Now it’s time to practice your presentation, so that you deliver it with
confidence and conviction.
Great presenters make giving a speech look effortless. On stage, they seem to be
having an easy, engaging conversation with their audience.
Although they look as if they were born with the ability to talk to an audience, it
takes a lot of work to appear this effortless. If you want to project confidence, grace
and power on stage, you will have to practice your presentation – a lot!
How much practice you need varies – everyone is different! You want to practice
enough so that you feel very comfortable with your material, but not so much that
you lose heart and passion in your performance.
Also, try to re-create the environment where you will deliver the presentation.
For example, you could set the room up in the same way, and use the same
equipment. (You might be able to get permission to do some run-throughs at the
venue itself.)
Remember to keep an eye on timing when you practice. Make sure that you can
deliver your presentation within the allotted time. If in doubt, aim to finish early
rather than late; you’ll likely find that it takes longer when you do the real thing.
Action:
If you know where you will deliver your presentation, schedule a date and
time to visit the venue so that you can get to know it. Write this information in
the box below.
Date:
Time:
Action:
Schedule a date and time to write your notes/cue cards and to prepare for
questions that your audience may ask at the end of your presentation. Use our
Presentation Planning Template on page 50 to guide you.
Date:
Time:
S
top and think about some of the great speeches and presentations you’ve
experienced in your life. Chances are, these speeches were memorable not
only because of what the speaker said, but also because of how the speaker
said it. The speaker’s charisma, confidence and speaking style greatly
influenced the audience’s experience.
Great delivery can turn an ordinary speech into a rich, stimulating event. Likewise,
great content delivered poorly won’t make for a memorable speech.
Delivery encompasses many elements: your appearance, body language and
speaking style, as well as less tangible elements that are more difficult to develop,
such as charisma and self-confidence. You need to practice or strengthen these
elements before your performance, if you want to impress your audience.
Let’s begin this module by looking at how you can speak clearly in
your presentation.
Action:
Use the following common tongue-twisters to practice speaking slowly
and clearly.
Say each line five times, and do not focus on speed. Instead, focus on speaking
each word properly.
It can help to practice in front of a mirror. Make sure that, as you speak, your
lips, tongue and jaw all move. You can exaggerate these movements when
you practice.
4. Wild west winter winds waned while we waited wistfully wanting warmth.
6. Some shun sunshine. Do you shun sunshine? Six stick shifts stuck shut.
7. Three thick thistle sticks. The 33 thieves thought that they thrilled the throne
throughout Thursday.
Tip:
You can also use this exercise to warm up your vocal cords before a
presentation or speech.
Tip:
You can also control your use of “filler words” such as “like,”“um,” and “you
know” by embracing silence. We often use these words to fill pauses.
Tip:
Your self-confidence also has a major influence on the impression you make
with others. When your confidence is high, you believe in yourself, and your
audience will immediately pick up on that.
Think about what you’ll wear to your presentation. What do these clothes say about your
professionalism and personality? How could you enhance your clothing choices to make a
better impression with your audience?
Make a list of the accessories (watch, jewelry, shoes, briefcase, handbag, and so on) you’ll wear or bring
on presentation day. What do these items say about you? Are they appropriate for your audience?
Think about your hairstyle, makeup and nails. Do you need to get a haircut or manicure before
your presentation?
Eye Contact
Eye contact is an important part of your presentation. In most cultures, eye contact
engages the audience and builds trust.
When you make eye contact with your audience, single out one person and speak
only to that person for two to three seconds. Then, move your eyes to someone
else, and give that person two to three seconds of your time. You can also look one
person in the eye until you finish expressing an idea.
Making eye contact with your audience not only pulls people into your
presentation, but it can also serve as an important reminder that your audience
consists of individuals. As you talk, pretend to talk to each person alone, and try
to forget about the audience as a whole. This can lower stress and improve your
connection with the people you’re speaking to.
Gestures
Gestures are body movements that add emphasis to what you say. Gestures with
your hands and arms are especially effective in presentations.
For instance, as you explain the similarities between two ideas, you could move
both of your hands in unison. Similarly, you could use an upward arm movement
to emphasize an increase in turnover or sales.
However, they must complement what you say. Avoid using forced gestures that
don’t look natural.
Action:
Identify a section of your presentation where you could use gestures to
emphasize your points. Write down how you’ll do this in the table below.
Section Gestures
Action:
Identify a section of your speech where you could use movement to emphasize
your points. Write down how you’ll do this in the table below.
Section Movement
Stance
Even though it can be useful to move around during your presentation, you’ll likely
stand in one spot for large parts of it. Show confidence and authority by standing
straight with your head up and eyes forward.
Also, watch out for mannerisms and habits that could detract from your message:
for example, swaying or rocking on the spot, putting your hands in your pockets,
or leaning on a table or the lectern.
Action:
Think back to the last time you spoke in front of a group. Identify three ways
that you could have used your body language better, and write them in the
table on the next page.
2.
3.
Tip:
Different cultures have different attitudes about eye contact, gestures and
body language in general.
For instance, some cultures can view prolonged eye contact as a threat. Some
hand gestures, such as a “thumbs up,” also have different meanings in different
cultures – this is a warm gesture in some cultures but very rude in others.
Our “Managing Around the World” series of articles has strategies and tips
that you can use when you communicate with people from specific cultures.
Using Affirmations
Affirmations are positive, specific statements that can overcome self-sabotaging,
negative thoughts. They allow you to visualize and believe in what you affirm to
yourself, encouraging you to make positive changes to your life and career.
Don't permit yourself to think negative thoughts like "I'm going to mess up" or "I
have nothing valuable to say." They just diminish your confidence and lower your
energy levels.
Instead, use positive affirmations to build your confidence, such as "I'm going to
give a great performance," “I know my presentation inside out,” or "My presentation
can really help my audience."
Action:
Below, list the negative, self-defeating thoughts you commonly have before a
performance or big event. Then write a positive affirmation for each thought
to counter your negative feelings.
Then, remind yourself about these positive affirmations before you deliver
your presentation.
1.
2.
3.
4.
5.
Action:
Go through the Centering exercise below to learn how to use this technique.
Step 1:
First, focus on your breathing. Breathe in deeply using your abdomen, and exhale slowly.
Step 2:
Next, find your “center.” Your center is your physical center of gravity, usually just below your waist. This area
stabilizes you. When you start to feel stressed, focusing on your center helps you feel that you’re grounded,
balanced and in control.
When you’ve found your center, breathe deeply at least five times. Experience feeling grounded
and stabilized.
Step 3:
Imagine collecting all of your negative energy and thoughts in a ball in your center.
Visualize this energy moving up from your center toward your eyes.
Step 4:
As you inhale, say “let.” As you exhale, say “go.”
Then, imagine throwing your “ball” of negative energy across the room away from you.
Let go of everything that is causing you stress. Imagine your center filling with calm.
Action:
After you complete the exercise above, take a moment to think about how you
feel. Did it help you relax and de-stress? Write your thoughts below.
Action:
In the table below, describe five techniques to practice, so that you can deliver
your presentation with style.
1.
2.
3.
4.
5.
S
o far in this workbook, we’ve looked at the key principles that you need to
work on to deliver a great presentation.
However, there’s still a lot more that you can do to build your skills and
expertise and become a truly engaging speaker.
In this last module, we’ll look at some ways to take your presentation skills to the
next level.
The best way to strengthen your skills as a public speaker is to look for
opportunities to practice. After all, you can't master a musical instrument without
practice, and the same holds true for public speaking. The more you speak in front
of others, the more comfortable you'll be, and the more confidence and charisma
you’ll have.
There are many organizations that can help you develop your public-speaking
skills. One of the most widely known is Toastmasters International. Toastmasters
has clubs in 122 countries. Its aim is to improve members’ public-speaking skills
through regular workshops.
You could also volunteer for public-speaking opportunities within your
organization or offer to present at conferences and other events. It doesn't matter
whether you speak in front of your team during a meeting or deliver your budget
report to the board of directors: any opportunity to present in front of others will
make you a better speaker.
Action:
Identify two potential opportunities to present or speak in front of a group,
then write down what you’ll do next to explore each of them.
1.
2.
Date:
Time:
Action:
List five actions below that you’ll take to continue developing your
presentation skills, once you’ve completed this workbook.
1.
2.
3.
4.
5.
Deadline Date:
C
ongratulations! If you’ve done the exercises in this workbook, you’re now
well on your way to becoming an exceptional presenter and speaker.
However, it’s important that you continue to develop these skills in the
weeks and months to come. The only way to be the best you can be is to
practice them regularly.
At Mind Tools, we’ve worked hard to make this workbook as informative, practical
and easy to use as possible. If you have any suggestions on how we can improve it
for the future, then please let us know at [email protected].
We hope that you enjoy using what you’ve learned in this workbook and that
the skills you’ve developed here will continue to serve you well throughout
your career.
Enjoy using them, and enjoy being “an exceptional presenter.”
James Manktelow
CEO
MindTools.com
Mind Tools – Essential skills for an excellent career!
Are there any cultural differences between you and your audience members?
How would they like to receive information (graphs, data, statistics, and so on)?
Do they know that you’re competent enough to speak about the topic?
General purpose:
Specific purpose:
Presentation time:
Total time:
Introduction
Supporting information:
Full outline:
Supporting information:
Full outline:
Supporting information:
Full outline:
Supporting information:
Full outline:
Supporting information:
Full outline:
1.
2.
3.
Projector
Projector Screen
Laptop/Tablet/Smartphone
Flip Chart
Whiteboard Pens
Microphone
Speakers
Refreshments
Visual Aids
Have you used consistent fonts and colors for all slides?
Do you have access to the electrical outlets you need for any
equipment you have?
Is there a blank wall or screen that you can use for your slides?
Rehearsal
Wild west winter winds waned while we waited wistfully wanting warmth.
Some shun sunshine. Do you shun sunshine? Six stick shifts stuck shut.
Three thick thistle sticks. The 33 thieves thought that they thrilled the throne throughout Thursday.
1.
2.
3.
4.
5.
Step 1:
First, focus on your breathing. Breathe in deeply using your abdomen, and exhale slowly.
Step 2:
Next, find your “center.” Your center is your physical center of gravity, usually just below your waist. This area
stabilizes you. When you start to feel stressed, focusing on your center helps you feel that you’re grounded,
balanced and in control.
When you’ve found your center, breathe deeply at least five times. Experience feeling grounded
and stabilized.
Step 3:
Imagine collecting all of your negative energy and thoughts in a ball in your center.
Visualize this energy moving up from your center toward your eyes.
Step 4:
As you inhale, say “let.” As you exhale, say “go.”
Then, imagine throwing your “ball” of negative energy across the room away from you.
Let go of everything that is causing you stress. Imagine your center filling with calm.
1. How effective was my introduction? Did you understand the purpose or main point of
the presentation?
2. Did I look prepared and excited to give the presentation? If not, please explain.
4. Did the presentation flow smoothly, in a logical order? Was it easy to follow the narrative? If
not, please explain.
6. What did you like about this presentation? What didn’t you like?
7. How could I improve my performance for next time? If the performance was good, how could
I make it great?