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ED Assignment

Pratik Vilas Dethe is proposing an online fashion clothing store business. The business will source materials like sewing machines and fabrics, and provide training to workers. It aims to provide affordable and fashionable clothing to customers through digital marketing. The business will analyze fashion trends among students and teenagers. Factors like body image, media influence, and peer pressure impact teenagers' sense of fashion. The business will implement customer-friendly return, payment security, and customer support policies.

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Prajwal Khandare
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120 views

ED Assignment

Pratik Vilas Dethe is proposing an online fashion clothing store business. The business will source materials like sewing machines and fabrics, and provide training to workers. It aims to provide affordable and fashionable clothing to customers through digital marketing. The business will analyze fashion trends among students and teenagers. Factors like body image, media influence, and peer pressure impact teenagers' sense of fashion. The business will implement customer-friendly return, payment security, and customer support policies.

Uploaded by

Prajwal Khandare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NAME: PRATIK VILAS DETHE

ROLL NO: 20MBAMKT113


PRN:1062200037
SUBJECT: ENTREPRENEURSHIP DEVELOPMENT
ASSIGNMENT: PRODUCT/SERVICE FOR BUSINESS MODEL

Online Fashion Clothing Store

As online purchasing grows in importance, understanding which consumers use this new
distribution channel is an important question for e‐commerce managers and consumer theorist.
being an adventurous online buyer and a heavy catalog shopper had the most impact on online
clothing buying. These findings imply that online apparel buying is motivated more by Internet
innovativeness than by clothing innovativeness.

❖ BUSINES PROPOSAL:

• Input supply: sewing machines, skilled workers, printing machines.


• Financial & Technical: Credit, savings, insurance and extension
• Marketing linkage: Digital Marketing, Social Media Marketing.
• Training and networking: Basic sewing and printing, Documentation, Designing.
❖ VISION & MISSION:

• Affordable clothing for everyone


• Fashionable clothing sells
• Availability to everyone

❖ Analysis:

• FASHION TRENDS
New fashion trends start to appear at the beginning of the year. They can be particularly noticed
among students in colleges and universities. While high schools require boring uniforms, when
you are a student, you are free to choose your style to express your identity and make a statement
in most of the colleges. In addition, many school leavers apply extra feature “no uniforms” in
their college search and it can be a critical factor in their college choice.

• Fashion for Youngsters:


Teenagers are extremely conscious about how they look and often obsess over details that adults
disregard as important. They do not dress up in the same way that we do. Some teenagers’ self-
consciousness generates a horror of drawing too much attention to themselves. As a result, they
go for the “not-looking-very-dressed-up” look. Others enjoy getting all the attention they get and
will wear just about anything to get it.

• Self-expression through Fashion:


Teenagers are probably the most fashion-conscious humans on earth. Fashion and image go hand
in hand and both have a huge impact on a teenager’s lifestyle. To them, fashion is incredibly
important because it’s a way of showing the world who they are or who they want to be.
Different teenagers have different personalities and for this reason, there exist clothes in different
styles, sizes, colors, and fabrics. While some people would rather shop around in malls, others
prefer to shop online on websites such as Teenage Clothing Online for more variety.
❖ Factors Affecting Teenagers Sense of Fashion:
The young generation tends to imitate anything they see others wear as long as it looks “hip” or
“in style”. Teenagers are quick to follow fashionable trends in order for them to fit in. Fashion
changes with seasons and so do most teenagers’ wardrobes. Let’s look at the factors affecting
their sense of fashion:

1. Body Image:
This issue mostly affects teenage girls. The media and magazines influence, in some way, on a
girl’s physical look. For instance, when a skinny model is on the cover of a magazine, the teen
will do whatever it takes just to look like them. This has resulted in many lifestyle changes
amongst teenage girls and unhealthy approaches such as eating disorders.

Along with their peers, the internet also influences a teenager’s body image issues. Comparing
oneself to what you see on the internet can negatively impact body image which is closely
related to fashion and style.

2. Media and Magazines:


Teenagers use magazines and media to evaluate what the upcoming trends are so that they may
know exactly what to buy and what not to buy. Fashion shows/ magazines play a huge role in
affecting a teenager’s lifestyle and sense of style as most of them buy clothes after looking
through the latest magazines. These magazines affect, in a large way, the selection of a
teenager’s clothes.
❖ Strategy:

❖ Customer Care:
Return policy:

If there is any issue with our product like wrong size or damaged goods you can return it within a
period of 3 days

Safe Transaction:

All the transactions are being recorded by our system automatically so if customer need any help
with transactions, we can provide it at any time.

24x7 Service:

Customer can be in contact with us anytime they want from our App, Helpline number, Email,
Text message

Customer Review:

All the reviews are checked by our team and all the problems will personally solved by our team
to give maximum satisfaction to the customers

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