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Customer Validation Report & Evaluation

The document summarizes the results of a customer validation phase for startups in Wonderful Startup Academy. It includes goals of validating value propositions and problem-solution fit. Key learnings from user feedback helped identify early adopter personas. Methods used were interviews, benchmarks, lean canvases, and validation boards. Metrics showed over 30 potential customers were interviewed with over 80% interested in the product. Recommendations and plans for future development are included.

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Goldy Tanjung Wijaya
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138 views

Customer Validation Report & Evaluation

The document summarizes the results of a customer validation phase for startups in Wonderful Startup Academy. It includes goals of validating value propositions and problem-solution fit. Key learnings from user feedback helped identify early adopter personas. Methods used were interviews, benchmarks, lean canvases, and validation boards. Metrics showed over 30 potential customers were interviewed with over 80% interested in the product. Recommendations and plans for future development are included.

Uploaded by

Goldy Tanjung Wijaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Customer Validation Report & Evaluation

Wonderful Startup Academy


Customer Validation Phase
Goals
To Validate each startup’s value proposition, whether it has solved the problem the
market needs (Problem-Solution Fit)
To create a distinctive insight to create a scalable product.
Key Assessment
Key Learnings from User Feedback
Identifying early adopter persona
Identifying early adopters lets the startup focus on the specific market to penetrate into. Early adopters is the
key to create a product that really solved the market problem.

Methods & Tools


- Get Out Of the Building
- User Interview
- Competitor/Benchmark
- Validation Board
- Lean Canvas
Achievement
- Min respondent
- Min valid customer (#, %)
Key Metrics - Startup
STARTUP

Description : Quantitative:
......................................... # of potential customers interviewed >/= ......
Current Highlights : customers
Currently in customer validation stage
% of potential customers interested in using the
product >/= ...............
Qualitative:
Risks and Challenges : Learnings from potential customers:
● ............................................
What is the key problem they are facing.
Does the solution solve the designated
problem?

Recommendation:
..............................................................
Key Metrics - Digital Metrics & Evaluation Result
Hasil Customer Validation: Hasil Evaluasi Coach:

Metrics Target Qty Realization Achievement


# of potential
customers 30 100%
interviewed 30 customers
% of
potential
customers
80% 90% 113%
interested in
using the
product

List of Customer Recording


Lean Canvas
Customer Persona
SKETCH & NAME BEHAVIORAL DEMOGRAPHIC INFORMATION
Ibu/Bapak.... -Pekerjaan
-Usia
-Lifestyle
- .................
- ...................
PAIN POINTS, NEEDS, & GOALS POTENTIAL SOLUTION
Pain : -...............
- .......... -.................
- ......... -.................

Needs : CURRENT SOLUTION


- .............. -...................
-................ - ................
- .................. -....................................

Goals : OUR BENEFITS


- ...................... -......................
-.................... - .......................
- ..................... - ......................................
Validation Board
Weekly Report & Interview Resume
Weekly Report
Week Plan Realization Target Achievement Note

Customer Interview Resume


Materi Presentasi Evaluasi Customer Validation
 Product Description
 Problem to solve
 Customer (Segmen, Market Size)
 Solution/Unique Value Proposition (Product Features)
 Competitive Analysis
 Business Opportunities
 Future Development Plan
 Attachment: Lean Canvas, Customer Persona, Validation Board, Script Interview,
Link Googledrive Interview records
Parameter Evaluasi Startup
Startup Assessment Criteria:

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