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GIDAR Analytics Canvas: Goals Information Data

This document outlines the key components of an analytics canvas for defining goals, gathering relevant information and data, performing analysis, determining actions, and measuring results. It discusses establishing SMART goals and identifying limitations. Information is distinguished from data. Various data sources, accessibility, and quality are considered. The expected output and insights from analysis are addressed. Actions may involve strategy or tactic changes. Limitations span the entire project. Results determine if the original goal was achieved.

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Alfred Amihere
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73 views4 pages

GIDAR Analytics Canvas: Goals Information Data

This document outlines the key components of an analytics canvas for defining goals, gathering relevant information and data, performing analysis, determining actions, and measuring results. It discusses establishing SMART goals and identifying limitations. Information is distinguished from data. Various data sources, accessibility, and quality are considered. The expected output and insights from analysis are addressed. Actions may involve strategy or tactic changes. Limitations span the entire project. Results determine if the original goal was achieved.

Uploaded by

Alfred Amihere
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GIDAR Analytics Canvas


GOALS INFORMATION DATA
What is that we are trying to achieve? What do we know about the goal? What different data do we need
Try to stick to a maximum of 2. What do others know? Do they have Ideas or hypothesis? Where is the data stored? 
Describe them in detail. Have anyone done it before? Is anyone doing something similar? Is the data available? Do we hav
Find a baseline Who are the sponsors for that Goal? Do we need to clean up data?
Who will be the partners? 
About Goals Is there a budget for the project?
Goals must be SMART: Who will put in motion the recommendations? About Data
Look back into goals and information to
Specific - If possible numeric Make a detailed list of the datasets and
Measurable - You should be able to track it About Information
Information is public knowledge about a matter. total sales, sales by category, number
Attainable - Must be something doable (Avoid x10's) Then look at governance aspects like D
Relevant - Have to bring a positive impact It is sometimes more important than data itself and is key to the success of your
Time-bound - Must have a beginning and an end in time project.
It will inform about constraints, resources or budget
The clearest is your goal, the most likely your work will bring results
ANALISIS ACTION(S)
to gather? What methodology are we going to use? With the analysis in hand, what do we need to change
Do we need visualizations, charts or tables? to achieve the goal?
ve access? What is the expected output? (Presentation, Infographics, Email, Do we need to change our strategy?
Word) Do we need new tactics (Campaigns, features, fixes, processes)?
Who will be taking action? 
Examples
Your analysis must contain insights; presenting data is not enough. About Actions
o understand what data sets you will need Along with what, when, who, where and how you need to answer WHY The project sponsor is usually involved in this phase.
d the details that you need:i.e.customer id, When you have determined correlation and/or causality you can move to actions. We need to monitor the changes to be able to report on results.
of customer care cases and type, etc.
Data accessibility and quality
2

LIMITATIONS
What can we do and what we can't 
Is there a hard deadline?
Do we have resources constraints (People + Money)?
Any legal or privacy issues?

About Limitations
Limitations span across your entire Analytics project.
It is important to be aware and inform them before the analysis part.

RESULTS
Did we achieve the original goal?
Any other Who are our most important customers?

About results
When you change things there are results.
If there are no results (negative or positive): 
1- The analysis was not conclusive
2- There was no action after analysis
3- Change was insufficient to produce a result. 

GIDA
AR.ORG

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