Notes - Business Process Reengineering
Notes - Business Process Reengineering
Ambitious companies that implement BPR start with the intent of doing whatever it takes
to improve performance across the business. Examples of company-specific goals
through BPR include:
The term “reengineering” suggests that an item has already been developed and is now
being redeveloped. In this case, the business’s processes are undergoing
redevelopment. Business processes are the sets of activities that lead to specific goals
or outcomes. Usually they are performed regularly and systematically. In most
businesses, changes to a pre-existing process happen relatively slowly and
incrementally. With BPR, however, the most modern tools are put to use from the
ground up as the business rethinks the fundamentals of existing processes, ideas, and
designs.
The term “process” focuses on how work is done, not on the specific people, their job
descriptions, or the tasks they perform. BPR is more interested in the series of steps
that produce the product or service, from conception through creation.
BPR can bring dramatic business improvements in quality and productivity. However,
because extensive employee input and engagement are required, BPR can be very
expensive and time-intensive to implement. An alternative to the traditional approach of
constant meetings is group decision support software (GDSS), which helps solve
unstructured or semi-structured issues by providing collaboration platforms for idea
generation and organization, conflict resolution, priority setting, and solution generation.
Another term for a GDSS is a computerized collaborative work system. BPR is also
known as business process redesign, business transformation, or business process
change management.
Business Process Reengineering Methodology Overview
Organize around the outcome, not the specific task. One person owns a
whole process, performing or coordinating all steps.
Those closest to the process should perform the process. Instead of farming
out different types of easily managed work, the people who need the quick
outcomes from simple tasks take ownership.
Have the people who produce the information process it. This streamlines
the outcome of the information gathered into usable data.
Centralize resources. Databases and other technology systems can consolidate
resources to cut down on redundancies and increase flexibility.
Integrate corresponding activities, not merely their results. This keeps the
content cohesive, without the gaps and miscommunication that could cause
delays.
Control the decision points and where the work is done. Built-in controls
enable the employees who perform the work to self-manage, so managers can
become supportive rather than directive.
Information should be collected once and at the source. You can erase data
redundancies when processes are connected in a central database.
Due to the unique nature of every company and its distinctive challenges, there is no
universal framework for BPR. Instead, BPR should adapt to not only the company, but
also the customers and stakeholders. Consultants in business process management
have tried to make easy guidelines. They often use proprietary frameworks based upon
the experience and philosophy, then tailor the methodology to the specific company
they are working with. For example, Bhudeb Chakravarti developed the INSPIRE
(Initiate, Negotiate, Select, Plan, Investigate, Redesign, and Ensure) framework,
and M’hammed Abdous and Wu He developed a framework specifically for higher
education with four steps: initiation, analysis, reengineering, and implementation and
evaluation. William J. Kettinger, Subashish Guha, and James T. C. Teng developed the
Process Reengineering Life Cycle (PRLC) Methodology, which will be detailed below.
All of the suggested frameworks take into account basic guiding principles for BPR.
These can make the process more advantageous and increase the chances for
successful outcomes. They often differ in their emphasis in designing new processes
versus redesigning old processes and the sequence of steps. Michael Glykas and
George Valiris strongly recommend a multidisciplinary approach that encompasses both
process improvement and innovation. Regardless of how an organization undertakes
BPR, they must have a deep understanding of their business culture and a clear vision,
and they must use the most suitable, relevant information technology. They should ask
several core questions before adopting BPR:
Although all the steps in a BPR plan are important to a successful product, you will have
the best chance for success when you properly lay the foundation. The company vision
and mission statements should already be developed, and you should have an idea of
where the current processes fall short of meeting customer needs.
Companies must be clear on why they want or need to reengineer their processes and
why they aren’t where they have to be. A business-needs analysis could help start the
process and convince stakeholders with clearly defined and measurable objectives. The
organization must understand that their current processes require changes and invest in
a vision for the future. Understanding the reasons are critical because they ensure
employee buy-in. Otherwise, the employees may feel that their work life is threatened.
They may obstruct the change, especially the necessary radical alterations that come
with BPR. Since absolute support is critical, a clear vision of the intended consequences
can give the employees a goal to rally.
Next, the company gathers a team that can consist of internal employees, consultants,
or a mix of both to conduct the reengineering. Depending on the project scope, the
business should consider these factors choosing a team:
Hammer and Champy discuss five specific roles that should comprise the BPR team:
the leader, the process owner, the reengineering team, the steering committee, and the
reengineering czar. They cite that the core reengineering team ideally includes five to
10 people. A truly effective BPR team has representatives from each group:
Top management
The area that the process addresses
Information technology
Finance
End process users group
Your BPR team should be diverse and include members that could add value with their
contextual knowledge. These members may not be obvious choices, but consider them
for their objectivity and expertise:
This portion of BPR requires a comprehensive study of the company itself, looking at its
mission, goals, the needs of its customers, and how the company is meeting those
demands. Through this lens, the team reviews and analyzes current performance of the
processes, rooting out weaknesses and non-value-add tasks, while asking what each
process is trying to accomplish. It is imperative at this step to choose which process(es)
to initially evaluate, starting with a small amount so as not to overwhelm the company.
Hammer and Champy discourage benchmarking — measuring your company’s
performance against similar but best-in-class companies — because it can restrict
innovative thinking.
This is the portion of BPR where the team gets to flex its creative muscle and craft the
main principles that will be applied to the reengineering effort. These include figuring out
what biases and assumptions that the team works under and looking for opportunities to
integrate technology. Team members should remember that they are not only making
the old processes better, but completely redesigning how they are performed. Also, no
specific rules govern the redesign.
BPR Step 5: Include the Whole Company
Companies should remember that BPR does not work well if it is done in a bubble. Not
only should companies get employee feedback, they should also review the other
portions of the company that will evolve because of the changes. The company is
managing change, thus ensuring maximum benefits and minimal negative impact. This
may include organizational and management structures, as well as logistics, operations,
customer case managers, production, manufacturing, corporate, and different
management levels. Experts in reengineering techniques can help design ways to
communicate with a variety of project stakeholders. Further, continued communication
about the reengineering process itself, the results, and the employees’ part in it is
essential and empowers the workers. Reinforcing the reengineering method through
performance incentives keeps them positive and engaged.
One of the more recent methodologies proposed for BPR is the Process Reengineering
Life Cycle (PRLC). The six sequential stages include:
The PRLC advocates for looping back to the beginning to diagnose processes that are
again in need of change.
Examine all tasks that work to achieve the same goal and combine them.
Prioritize the work in the place that makes the most sense. Parallel processes
that give the same outcome will be connected in the process, not at the end.
Get rid of unnecessary control systems and make resources within the process
provide the necessary data.
When designing a BPR methodology, the business must consider its focus. When first
introduced, BPR centered on customer care, speed, compression, flexibility, quality,
innovation, and productivity. But to appeal to heavily regulated and multinational
industries, Jochen Martin overhauled the BPR objectives in 2011. They now include
contact reduction, task elimination, task automation, process integration, waiting time
reduction, data quality, and data completeness. These objectives focus more on
governance and compliance, and they’ve helped rebrand BPR for business process
management, making it relevant again.
According to Jeff Tindall, CSSLP, and Managing Director at Tindall Media, “‘We've
always done it that way’ is one of the most dangerous phrases for any business. If you
are not continually challenging yourself, then you are at risk to have the market pass
you by. People and industries are becoming more receptive to market disruptors, and it
is a real risk to new and established businesses.
“Business process redesign (BPR) is an essential part for any healthy business. I find it
most helpful to assemble a team that includes some new people with different
perspectives who can see things from a new angle and provide fresh ideas. It is also
important to include subject matter experts who stay abreast of market changes and
technological advances.
"’Change for the sake of change’ can be just as dangerous as ‘we've always done it that
way.’ Before starting a BPR, be sure to define your objectives. A SWOT analysis can be
helpful to identify your weaknesses and opportunities. This is usually a good place to
focus your initial efforts. As you develop your new processes, think about how you will
measure their success and where you can capture those data points throughout the
process.
“Don't be afraid to experiment. There are many options that allow for rapid prototyping
of new solutions. A prototype or pilot project is a great way to test a hypothesis without
making a large investment. Some of the best ideas can feel scary and risky. Use
prototypes and pilots as checkpoint to mitigate your risks.”
A lot of companies downsized their workforces during the first wave of BPR, primarily
due to the introduction of information technology. Processes that had been dependent
on many personnel were reengineered to need fewer or even no people to perform
them. Today, a BPR project assumes that technology is inherent in the company, but it
may need updates or improvements. The benefits and expected results or implementing
BPR are now:
Increased effectiveness; identifying the core functions as well as any that are
inefficient or obsolete
Reduced overall cost and cycle time
Meaningful work for staff; the process promotes greater staff involvement
Improved organizational approach; realize business rules from the past,
decreasing new product and process activity time
Solidified business focus
Business growth; improving the industry position with radical improvements
Increased customer base
Downsized company structure, empowering employees
What Problems Can BPR Solve for Your Company?
To help your company thrive in a more dynamic and changing environment, you must
consider its structure and how it behaves. Most organizations aim to constantly improve
performance while decreasing the cost of their services and products. To add value for
your customers, you must first understand their needs. BPR can help your business
continually evolve and solve these problems:
Michael Hammer first introduced BPR in a 1990 issue of the Harvard Business Review.
A graduate of and professor at the Massachusetts Institute of Technology (MIT),
Hammer wanted companies to redesign their operations, and not simply by using
computers to speed up inefficient processes. His approach reflected the flatter, more
customer-centric Information Age requirements and changed everything in the company
— not just the processes, but also the people, managers, jobs, and values.
Since then, the modern company environment has become hypercompetitive and
globalized, with demanding customers and a necessary focus on management and IT
innovation, responsiveness, speed, and quality. As a result, companies have had to
look for radical ways to deliver. Hammer suggested using IT to examine the
assumptions behind the processes. He partnered with James Champy on the
book Reengineering the Corporation: A Manifesto for Business Revolution to present
their overall methodology.
At about the same time, Thomas H. Davenport and James E. Short from MIT put out an
article about business process redesign. Their version of BPR placed IT at its heart.
They detailed ongoing work at MIT, Harvard, and several consulting companies, and
they hatched an approach for others to follow. Though still urging radical change, their
BPR strategy was more modest, tempered with the discipline of continuous
improvement. They recommended selecting the most critical processes, then analyzing
and redesigning them iteratively.
From these efforts, big businesses clamored to start their own BPR projects. They were
interested in how to produce their goods quicker. By 1993, an estimated 65 percent of
Fortune 500 companies claimed to either have initiated or planned for BPR efforts.
PADM recognizes that the relationship between IT and process is reciprocal: Changes
in IT may require changes in process, and changes in process may require changes in
IT. The old way, which advocated for an IT-centric model, was fading out. In his
book Process Reengineering: The Key to Achieving Breakthrough Success, Lon
Roberts continued Hammer and Champy’s emphasis on a customer-centric model.
This wave of optimism for BPR did not last long. By 1995, the backlash hit.
Professionals who had strongly supported the use of BPR turned against it. Alongside
poorly performed projects and abuse of the concept, BPR use declined. Many of the
earliest proponents blamed the hype of the concept itself.
But BPR did not disappear completely. Companies never really stopped reworking the
processes, but instead labeled it differently, especially as the internet grew in
prominence. In the 2000s companies wanted to be able to offer their customers more,
and BPR was a way to make it happen. Newer BPR frameworks are different from
those developed in the 1990s because technology and the internet are now intrinsic; the
infrastructures are in place. BPR was considered the precursor to today’s BPM.
BPR is having a resurgence now. The objectives and the execution are different; BPR is
no longer synonymous with massive downsizing efforts, and companies are once again
embracing it for their future.
Today, Agile transformation and object-oriented BPR are used widely and successfully,
especially in developing and launching software systems. Agile transformation has
many similarities to the BPR of the 1990s, although it is not as extreme. Object-oriented
BPR depends on business process modeling, which presents your processes as a
comprehensive visual to highlight efficiencies or issues. Modeling can help identify the
business’s progress or status. Modeling efforts often end up as a data flow diagram
(DFD), which is a graphical representation of your processes using simple objects like
rectangles, circles, and arrows, which show the path of information.
Adam Smith’s The Wealth of Nations (1776) was one of the earliest precursors to BPR.
He wrote about the division of labor and using separate work areas to increase
productivity in a pin factory. His ideas showed a process revision that was unheard of at
the time, but would have major disruptive power.
In 1820, American Railway also changed how business operated. By implementing new
command-and-control procedures, the company helped usher in an age of industrialism
and capitalism in America.
And in 1880, American mechanical engineer Frederick Taylor, as one of the first
management consultants, released his ideas about efficiency in business. His book The
Principles of Scientific Management outlined the scientific management principles that
gave certain sets of work to trained employees and charged managers with the
responsibility to plan the work. His influence and consultation changed the business
landscape and set down roots for major business reinventions.
It is clear from all of the literature and commentary on BPR that it made a huge impact
when first introduced in the 1990s. It was a complementary methodology to the time
where computers and information technology were introduced into the workforce en
masse. There was little doubt when it delivered such remarkable results. However,
Holland and Kumar noted in 1995 that between 60-80 percent of BPR initiatives failed,
although there is evidence that those numbers have decreased considerably in recent
years. Further, BPR earned a reputation of causing massive layoffs, so it was extremely
unpopular in the workforce.
The criticisms of BPR are certainly challenging to overcome. They may be accurate as
well. It is important that each is addressed before or during a BPR project, but also
understand what to address and what to ignore, especially when your company is
performing a concurrent enterprise resource planning (ERP) project, which incorporates
software that deals with your data. Some myths about BPR and ERP:
BPR does not mesh well with ERP projects. Any time you change software —
especially data collection and analysis software — your processes will need to
change.
Implementing a new ERP system will improve processes. The reality is that
ERP software is not process improvement software. If your processes are
broken, ERP will not fix them.
Focus only on “to be” and don’t worry about “as is.” We learn from our past
mistakes. Current processes tell you what is missing — start there.
BPR doesn’t need organizational change management. The very nature of
BPR cries out for good change management principles. Any time you make an
improvement, change management must be in effect.
Get the software before the BPR process. You do not need to have the
software first; you can reengineer the processes before choosing the software.
All processes should be overhauled before getting a new ERP system. You
can simultaneously implement ERP while reengineering your processes.
Doing ERP and BPR at the same time will be expensive. On the contrary, you
can work these two together for cost savings.
Overall, the factors behind BPR failure are related to a narrow, linear approach and to
the communication gaps between the project’s stakeholders. Today’s professionals
point to an emphasis on information system use for BPR, which lines up with IT’s
foundational role in business.
Hammer and Champy during the earliest wave of BPR listed the following reasons that
it could fail. These were illustrative of organizational climates in the 1990s, but are still
relevant:
The business attempts to fix a process instead of changing it. Recognize the
extent of company problems.
The organization doesn’t focus on business processes. Properly analyze the
processes, and define the objectives clearly.
The company ignores all elements except process redesign (e.g., reorganization,
reward system, labor relationships, redefinition of responsibility and authority).
You neglect people’s values and beliefs and instead reward behavior that
exhibits new values and behavior.
You are willing to settle for negligible results.
You suspend the process too soon.
The team places prior constraints on the definition of the problem and the scope
for the reengineering effort.
You allow existing corporate cultures and management attitudes to prevent
reengineering from taking off (e.g., consensus, short-term thinking, avoidance of
conflict).
You try to force reengineering from the bottom up.
You name someone who doesn’t understand reengineering as the leader of the
effort. Provide adequate training to staff on BPR.
You don’t provide enough resources to reengineer.
You bury reengineering in the corporate agenda.
You spread your energy across too many reengineering projects.
You start your reengineering initiative when the CEO is close to retirement. Good
management is required.
You fail to set apart reengineering from other business improvement programs
(quality improvement, strategic alignment, right-sizing, customer-supplier
partnerships, innovation, empowerment).
You concentrate exclusively on design and disregard implementation, or you
design processes that are too bureaucratic.
You try to keep everyone happy during the reengineering process, but please no
one. Buy-in is important, but remember that management and employees should
commit to making the company better, not just their department.
You shy away when people resist reengineering changes.
You drag out the effort for too long. Conversely, spend the necessary time to fix
the processes that are broken.
You don’t assemble the right team. The experts know that it takes more work to
redesign than to automate and that it’s worth the effort. They are also motivated
and understand that Excel is not the best tool for every fix.
You don’t have adequate infrastructure. This can lead to one department or a
specific process becoming optimized or prioritized at the expense of another.
You see BPR as a one-time cost-cutting exercise.
You don’t have an eye on the external industry. The team could get lost in the
future vision and concentrate on only internal efficiency fixes.
You still have every reason to think that BPR will succeed when introduced to an
organization today, regardless of the number of failed businesses and confusion that
surround its use. No matter the type of business, a few overarching factors, with careful
consideration, could guarantee a successful BPR:
According to Ray McKenzie, Founder, Principal, and content blogger at Red Beach
Advisors, "Business process reengineering and redesign is continuously needed within
enterprises and organizations to re-assess a process’s effectiveness along with
identifying new, more efficient ways to perform daily functions. BPR is extremely
valuable to companies that want to improve how they do business internally and
externally and how they drive value to their customers.
Every discussion of BPR includes sections on processes and aspects of IT. It would be
remiss, however, to leave out the human factor. Any successful BPR project must take
the people into account. Addressing the human motivational reactions to change is
critical.
It cannot be stressed enough that companies should ensure that their employees are
suitably motivated and have the resources they need to learn about new technology.
Not only are the processes changing in BPR, but the way that people think and interact
with each other must shift as well. Incentive schemes can be one way to ensure BPR
success.
Information technology (IT) is a term that describes the hardware, software, and the
network infrastructure. Information systems (IS) is broader and encompasses the
employment of IT and the systems; it covers the three dimensions of IT, management,
and organization. BPR and IT/IS should be inseparable. Every successful BPR project
owes its relative success to IT/IS.
Though BPR has its roots in IT management, it is mainly a business initiative. Still, IT
has historically played an important part in BPR, linking the owners of process and
those who implement it. In the earliest iteration of BPR, IT replaced some human
workers in processes. In the most recent iteration of BPR, IT serves as an existing
infrastructure that can be optimized. IT implementation and improvement help save time
and improve the accuracy of information exchange, creating a business advantage. IS
has allowed collaboration within an organization and even across organizational
borders.
Share databases
Develop expert systems
Implement telecommunication networks
Use decision-support tools
Have wireless data communication and telecomputing
Interact with customers in multiple formats
Identify and track information and personnel
Compute at a high level and on the go
Conversely, BPR projects could be directed toward or act as a part of an IS/IT revamp.
With BPR projects, an organization’s IT/IS can consider:
Mohammed Alsaigh notes that information systems’ role in BPR comes in three stages:
before the design process, during the design process, and during the implementation.
Before the design process, IS can create infrastructures and manage their information.
During the design process, IS can bring in large quantities of information, analyze it, and
enhance the business’s ability to make informed decisions. During implementation, IS
may be used to improve the IT processes and communicate the ongoing results of the
BPR.
Taco Bell started the kitchen less restaurant. It went from a $500 million regional
company to a $3 billion national company.
Hallmark decreased its card-to-market time from three years to four months.
Ford cut payable headcount by 75 percent.
Mutual Benefit Life improved the efficiency of its underwriters by 40 percent.
Detroit Edison reduced the payment cycles for work orders by 80 percent.
New Life Insurance decreased the application processing time from an average
of 22 days to 17 minutes.
Other companies that have used BPR for major overhauls include IBM, AT&T, Sony,
General Electric, Walmart, Hewlett-Packard, DEC, Kraft Foods, Citibank, Northwestern
Bank, Bell Atlantic, GTE, and Bank of America.
Six Sigma (SS): Many say that TQM evolved into Six Sigma, which is a data-driven
approach that focuses on variation reduction to eliminate defects from processes. Its
intent is an error-free business process. Similar to BPR, Six Sigma requires questioning
the status quo. However, Six Sigma uses an “align and maintain” five-step method to
identify the root causes and does not completely redesign the process like BPR. The
steps in Six Sigma:
Statistically significant tools and methods to develop quality processes and knock
out variation
The assurance that process improvements are data driven, using baselines,
scorecards, dashboards, and metrics
A common process improvement language
Stage-gating, ensuring that all deliverables go through DMAIC (Define, Measure,
Analyze, Improve and Control) phases
The elimination of process defects, scrap, and rework so that costs decrease
The sigma quality level that compares processes and represents the internal
customer voice
Using Six Sigma in BPR projects enables the “customer inward” approach, an end-to-
end strategy mainly driven by the voice of the customer. It should enable collaboration
by all segments of the business — even external partners — and be well-managed so
that success is defined. This approach should include representatives or, at the very
least, input from the following company personnel:
To integrate BPR projects with an existing DMAIC approach, companies should start by
aligning the BPR project team and their Six Sigma resources. This way, you can identify
SS opportunities in the course of the BPR project. Businesses have other ways to
integrate BPR projects with SS:
Draft a project charter. Charters give the business case for projects and help
guide them. They also provide an opportunity to draft baseline metrics to show
progression.
Use DMAIC to solve problems where the solutions are not known.
Discuss identified projects with key stakeholders. This discussion should validate
and prioritize the projects, as well as alert to possible quick-win projects.
Turn the focus of your strategies into customer-centric projects. Use the
company’s strategic objectives to decide on projects that are high-value and well-
scoped.
Lean: Lean is also based on the idea of eliminating waste, typically extra layers of
management to place everyone closer to the process. Further, Lean has an analysis
orientation where every step is thoroughly evaluated, and only value-add steps are
maintained. Lean and BPR are similar in that they quickly achieve results, but Lean
does not start from scratch the way BPR does. It asks for employees to look at the
processes candidly as they would for BPR, but Lean simply pares down what is not
working or relevant instead of reengineering those processes.
According to many experts, the future of BPR involves process management and the
combination of methodologies. Tech advancements will keep BPR consultants busy for
many years to come, because BPR will continue to evolve and adapt.
According to Steven Wallis, Co-Founder, Analyst, and Consultant at ASK MATT and
writer at Foundation for the Advancement of Social Theory: Theory for a better world,
“Business process reengineering currently only achieves its goals about 80 percent of
the time. The strange thing is that TQM and culture change efforts are similarly
effective.
“We use integrative propositional analysis or IPA (the methodology) to evaluate the
internal logic-structure found in business theories — such as those used in change
management. IPA shows that theories (laws) of physics and engineering have a
systemic ’depth’ of 100 percent — which is why they are so useful. In contrast, theories
in the social sciences (along with policies and strategic plans) typically have a depth of
less than 20 percent. So despite the very limited success of BPR (and related methods
and theories of change) there is hope that we will learn to create theories with greater
depth to more reliably support successful change."
According to Connie Moore, Senior Vice President of Research at Digital Clarity
Group and blogger at Digital Clarity Group, “When BPR was developed in the 1990s,
the concepts were groundbreaking and valid. Much of what we do today comes from
those resources; they were not discredited. The concepts were much like the ‘big bang’
in the industry, especially in terminology such as ‘obliterate.’ Professionals would go in
and change everything by redoing it all.
“However, they were very literal in the way that they applied these concepts. The
projects were too big in scope. Teams did not know what they were doing; they used
little of the methodology. This is when the methodology was discredited.
“Especially in the heavily regulated industries, where customer service is not a critical
component like in retail or customer-focused industries, operational excellence is
essential. These are industries such as oil and gas, which may be subject to fines, so
their operational excellence is necessarily different. Operational excellence in these
industries looks like continuous improvement and streamlined processes. This is in
contrast to industries that rely on the customer experience.
“Sometimes the industries that rely on customers forget about continuous improvement,
but the two concepts of operational excellence and customer experience must connect
in all industries. This looking at the big picture is the future of BPR,” Moore said.
From the lessons learned in the 1990s, companies understand that BPR
implementation must be guided, if not completely performed, by experts. Over the
years, BPR was hot, fell from grace, and came back into favor, and many surveys
traced not only what went wrong, but also what could be done better. Let’s take a look
at who should perform BPR and how much you should expect to spend.
Consulting firms can go into a company and ensure that this risky endeavor is done
correctly, saving the company time, money, and frustration (and perhaps saving the
company itself). Consultants in this industry are objective and immune to the politics
that may be inherent in the company. They have a host of “lessons learned” that they
can apply to each new BPR event, they can effectively communicate what is happening
based upon this experience, and they can often take the brunt of being the outsider who
“owns” the method instead of it coming from someone internal to the company. Aside
from facilitators, a consultant can also act as team members and subject matter experts.
For example, Sean Martin, an expert in BPR, content marketing manager for Directive
Consulting, gives his expertise in how to leverage social media interest: “As an online
marketing firm, we are constantly innovating and re-innovating our strategies to account
for a growing and adaptive market. BPR is a great way of doing this, and a lot of online
marketing startups have somewhat prided themselves on their ability to reverse
engineer certain functions and capabilities of their competition.
“With posts being written about the post-digital world and the necessary accommodation
of pervasive social media trends into marketing and local business tactics, BPR is a
great way to start from the very big picture and whittle your way back down to the
specifics. The marketing companies that are doing this are accounting for more and
more of the online traffic and are generating huge social media followings, like
BuzzFeed, Twitter, Snapchat, and Facebook. Those are social media platforms in and
of themselves, yes, but what they are doing is innovating the way in which users interact
with the internet and that's what we all need to be doing as online marketers: rethinking
the way people interact and molding our business to build new trends instead of catch
up to old ones.”
Private, public, and government organizations have all performed BPR. Multinational
companies were the first to take on BPR projects, and the banking industry soon
followed. Even smaller companies can benefit (and they have) from a BPR program to
keep them competitive. Now, BPR may be encouraged by software companies that sell
ERP and BPM solutions. Conventional wisdom advises that BPR is implemented in
firms that have at least 20 employees (of which at least four are management), a strong
managerial commitment to innovation, and a developed IT infrastructure.
Two main considerations are on the forefront of any CEO’s mind when talking about
process improvement: How long will this take? How much will this cost? Overall, experts
say that each BPR process varies, but takes approximately six to 10 months, depending
on the type of business and the consulting company hired for implementation. The cost
also varies, depending on the complexity of the business processes. In the year 2000, a
BPR implementation cost from Rs.5,00,000-Rs.15,00,000. Currently, consulting
companies have a payment structure to which they adhere. Most ensure that the cost of
consultancy is menial next to the 40-80 percent savings in processes that they
guarantee.
Top BPR Tools
Many consulting companies have proprietary tools or favorite software systems that
they use in their BPR implementation. Ideally, these tools should enhance the clarity of
their vision, enforce the consistency in their endeavors, and keep to the best practices,
such as using a top-down approach, working with a small core team of experts (no more
than 10 people), and combining a BPR methodology with a modeling notation. These
tools fall into six categories: project management, coordination, modeling, business
process analysis, human resources analysis and design, and systems development.
Norbert Nogrady, Managing Director & Co-owner of JCM Ltd., gives his advice on BPR
and tools to his peers in the Telecom industry. “During my 20+ years career in the field
of customer care, I managed a number of BPR projects at large multinational
companies. In my experience, BPR is most valuable in the case where it is independent
from the IT department and the chosen vendor after the implementation period — in
practice, a few weeks after the implementation. Input shall be received from customer
care and the related organizational units: sales, finance, legal, and others.
“It is also important to mention that BPR projects will only be as successful as its
supportive systems are fitting the tasks at hand. Namely, in case the IT department
chooses a system that requires coding, parameterization and process setup by IT
professionals, BPR projects will be lengthy and ineffective.
“I have always preferred systems in which end users can set up their processes in a
dedicated graphic interface and the system implements the processes created this way
immediately. A good example for such BPR project is from UPC (a multinational
telecommunications company from Europe, where I have been the director of customer
care). In this case, all customer care supervisors, aka team leaders — who thus
became process owners — attended a half-day BPR training (provided by the supplier)
and simply created their own processes using the GUI of the implemented system
called xFLOWer. The project implementation and rollout only took six weeks to
complete, and at the end of this period we had the system up and running with the
business processes we needed. Compared to the industry average of nine to 12
months, this project has been a huge success and extremely quick implementation of
BPR.
“I recommend for anyone planning to implement a BPR project to choose a
BPR/workflow system that possesses similar abilities, therefore the project length will be
shortened dramatically and the project will be a great success for everyone involved.”