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The Dichotomous Survey Question: Sample Surveys With Sample Survey Questions and Question Types

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84 views13 pages

The Dichotomous Survey Question: Sample Surveys With Sample Survey Questions and Question Types

Uploaded by

anne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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We suggest that you should also check out: 

Sample Surveys with Sample


Survey Questions and Question Types, to get an even better subject matter
expertise.
1. The Dichotomous Survey Question
The dichotomous survey question is generally a "yes/no" question.

Survey Example:

If you are seeking information only about product users, you may want to ask
this type of question to "screen out" those who haven't purchased your
products or services. Researchers use "screening" questions to ensure that
only those people they are interested in participate in the survey.

You may also want to use dichotomous questions to separate respondents or


branch into groups of those who "have purchased" and those who "have not
yet purchased" your products or services. Once separated, different questions
can be asked of each of these groups.

You may want to ask the "have purchased" group how satisfied they are with
your products and services, and you may want to ask the "have not
purchased" group what the primary reasons are for not purchasing. In
essence, your survey questions branch to become two different sets of
questions.
2. The Multiple Choice Survey Questions
The multiple-choice survey questions consists of three or more exhaustive,
mutually exclusive categories. Multiple choice questions can ask for single or
multiple answers.  In the following sample survey example, the respondent will
select exactly one answer from the 7 possible options,  exactly 3 of the 7, or
as many of the 7 options (1, 2, 3, or up to 7 answers can be selected).
Survey Example:

For this type of question, it is important to consider including an "other"


category as there may be other avenues by which the person first heard about
your site that you might have overlooked.

3. Rank Order Scaling Question


Rank order scaling question allow a certain set of brands or products to be
ranked based upon a specific attribute or characteristic. Perhaps we know
that Toyota, Honda, Mazda, and Ford are most likely to be purchased. You
may request that the options be ranked based upon a particular attribute. Ties
may or may not be allowed. If you allow ties, several options will have the
same scores.

Rank order scaling Survey Example:


4. The Rating Scale Question
A rating scale question requires a person to rate a product or brand along a
well-defined, evenly spaced continuum. Rating scales are often used to
measure the direction and intensity of attitudes.

Rating Scale Survey Question Example:

5. The Semantic Differential Scale Question


The Semantic Differential Scale question asks a person to rate a product,
brand, or company based upon a seven-point rating scale that has two bi-
polar adjectives at each end. The following is an example of a semantic
differential scale question.

Semantic Differential Scale Survey Example:


Notice that unlike the rating scale, the semantic differential scale does not
have a neutral or middle selection. A person must choose, to a certain extent,
one or the other adjective.
6. The Stapel Scale Question
The stapel scale question asks a person to rate a brand, product, or service
according to a certain characteristic on a scale from +5 to -5, indicating how
well the characteristic describes the product or service.
Example:

7. Constant Sum Survey Questions


A constant sum survey questions permits collection of "ratio" data, meaning
that the data is able to express the relative value or importance of the options
(option A is twice as important as option B)

Constant Sum Survey Example:


This type of question is used when you are relatively sure of the reasons for
purchase, or you want input on a limited number of reasons you feel are
important. Questions must sum to 100 points and point totals are checked by
javascript.
8. The Open-Ended Survey Question
The Open Ended survey question seeks to explore the qualitative, in-depth
aspects of a particular topic or issue. It gives a person the chance to respond
in detail. Although open-ended questions are important, they are time-
consuming and should not be over-used.

Example:
(If the respondent indicates they did not find what they were looking for...)

If you want to add an "Other" answer to a multiple choice question, you would
use branching instructions to come to an open ended question to find out
What Other....
9. Demographic Survey Questions
Demographic survey questions are an integral part of any survey. They are
used to identify characteristics such as age, gender, income, race, geographic
place of residence, number of children, and so forth. For example
demographic questions will help you to classify the difference between
product users and non-users. Perhaps most of your customers come from the
Northeast, are between the ages of 50 and 65, and have incomes between
$50,000 and $75,000.

Create Free Surveys with Ready-made Question Types


GET YOUR FREE ACCOUNT NOW
Demographic data helps you paint a more accurate picture of the group of
persons you are trying to understand. And by better understanding the type of
people who use or are likely to use your product, you can allocate promotional
resources to reach these people, in a more cost effective manner.

Example:

Psycho-graphic or life style questions are also included in the template files.
These questions provide an in-depth psychological profile and look at
activities, interests and opinions of respondents.
Learn about 7 Demographic survey questions.
10. Matrix Table Question
Matrix tables questions are arranged in tabular format with questions listed on
the left of the table while the answer options are at the top of the table. They
are actually 2 dimensional variants of the multiple choice questions. Multipoint
scales, Multiselect, Spreadsheets and Side-by-Side matrix are the 4 choices
given to the user under the matrix table questions. Multipoint scales allow
respondents to select only one option per parameter while multiselect allows
them to select multiple options per parameter. Spreadsheet converts text into
organized tables that are easy for the respondents to fill out.

Example:
11. Side-By-Side Matrix Question
In case you have to organize a survey where you want to know about multiple
aspects like importance and satisfaction level of the various services offered
to users, you can use side-by-side matrix. It gives you the option to define
multiple rating options simultaneously due to which it gets easy for you to
make changes in whatever needs improvement and also to maintain what’s
good in your services.

Example:

12. Static Content Question


These questions are just for display purpose to add value to the survey.
Presentation text questions are usually used as a separator between two
different sections of the survey. You can also add headings and subheadings
to the various sections of the survey to make it aesthetically pleasing.
Example:

13. Miscellaneous Question


Using this category of survey questions, respondents can be given an option
to display date and time, captcha, map and calendar to collect information as
per the purpose of survey.

Example:

14. Visual Analog Scale Question


The Visual Analog Scale allows you to show your survey questions in a more
appealing manner to respondents. For example, you can ask your
respondents to give ratings to the services you’ve provided them. Text sliders
and numeric sliders are convenient for the respondents to provide feedback.
Other options include share to social media platforms, thumbs up and down
and smiley-rating. Smiley rating can be pleasant to the eyes and can help you
to leave positive impact on the customers.

Example:

15. Image Chooser Type Question


The use of images always boosts user experience. Even when we come
across articles or blogs with attractive images, we’re tempted to read the
entire article. Put to use this theory when you need your clients to fill out a
survey. Select One or Select Many Image Questions gives the respondents
an opportunity to select one or more images from a provided list. Another
option, Rate Images is a matrix question the allows users to rate the images
on a common scale.

Example:

16. Data Reference Question


To gather or approve data against standard databases like zip codes,
Reference / Validated Data Questions are used. The other option is of the
Dynamic Lookup Tables which are used to depict data according to the
ranking. Segmentation of options in second menu can be done on the basis of
the respondent's choice in the first menu.

Example:

17. Upload Data Question


An option to upload data along with the survey can be given to the
respondents. Documents, images, videos or digital signatures can be
uploaded by them.

Example:
18. Net Promoter Score Question
A Net Promoter Score question is a scoring model for measuring brand
shareability and customer satisfaction. It asks respondents to rate whether
they’ll recommend your company to their network on a scale of 0 to 10, which
is divided into sections of Promoters (9-10), Passives(7-8) and Detractors (0-
6).
The collected responses of each section are calculated and the net value of
the promoters is shown. The NPS as it’s called, helps company owners to
know where are they going wrong for detractors to give low ratings or why are
promoters giving high ratings so that you can keep working hard on those
points.

Example:

Create Free Surveys with Ready-made Question Types


GET YOUR FREE ACCOUNT NOW
19. Choice Model Question
This type of survey questions include Conjoint Analysis and Maximum
Difference Scaling.
Conjoint Analysis is one of the most accepted quantitative methods in market
research. It’s used when you need to know client preferences like knowing
preferred product features, to analyse effect of price changes in the product
sales or to know how well the market will accept a new product.
Maximum Difference Scaling is an effective way to establish the relative
ranking for up to 30 elements. They might be:
 Features or benefits of a service
 Areas for potential investment of resources
 Interests and activities
 Potential marketing messages for a new product
 Products or Services used

Example:

Finally, what are good survey questions ?


It’s a question everyone must wonder - what are considered to be good
survey questions? Is it the type of questions or the language of the survey
questions that make the biggest difference in increasing survey response
rates and getting you the best insights?

For even more simplicity in creating Survey Questions: Check out our 250+
FREE & Ready-made Survey Templates.
1. Keep your Questions Fair : The most prime point to keep in mind
while designing your survey questions is to not be too boastful about your own
services and products. Use as few exaggerated adjectives as you can with
your services that can make the customers think that you think too highly of
your own company, which isn’t the impression you want your customers to
have.
Dodge questions like: “What do you feel about the extremely warm welcome
our staff gave at your arrival?” Respondents will prefer being asked questions
like, “How did you like your welcome at our hotel?”

2. Simple Survey Questions = Better Responses : Come up with survey


questions that are easy to understand and answer. Expecting respondents to
repeatedly answer essay-like questions will do no good for the survey.
Instead, ask question that are not complicated to understand and can be
answered without investing too much time.

3. Avoid Unwanted Questions : You may feel the need to get as much
information as you can from a single survey but this temptation can create
damage. In case you keep asking every single detail, you’ll end up asking
survey questions that may seem off track. The user can get suspicious about
your intentions apart from getting confused and irritated.

4. Skip Assumptive Question : Neither do people keep situations in mind


that haven’t happened in their lives nor do they appreciate made-up
situational survey questions. Avoid cooking up “what if” conditions which will
not necessarily get authentic answers from respondents as they may or may
not have faced the situation. It will be much effective if you post more realistic
situations for them.

5. Ask Customer Survey Questions with “How” : A single select


question like “Did you like our gym” will get you either “yes” or “no”. Instead of
the yes or no kind, if you ask “How did you find the services at our gym?” and
come up with responses like, “extremely professional,” “moderately
professional,” and “not at all professional.” This question will fetch you detailed
data giving you a peek into what exactly did the respondents like about your
services. Taking corrective measures becomes easier for the management.

6. Don’t Ask More than One Question at Once : The last thing you want
your survey to do is confuse respondents. Asking two or more correlated
things in one question will baffle your customers. Also, multiple interlinked
things in one question may indicate that they’re unimportant. In case you have
a complicated topic in hand, you can divide it into multiple survey questions so
that you can get effective answers and great insights.
Additional sensitivities to keep in mind for creating good survey
questions:

1. If you have to ask sensitive questions about religion or political parties,


place them next to the questions contextually related to them. This will make it
easier for the respondents to at least try answering.

2. The introductory questions that you ask should be simple, pleasant and
interesting.

3. Including a question mark towards the end of every question can prove
to be an effective way to get respondents to finish the survey.

4. For the respondents to get the right impressions from your survey, make
sure all the questions are grammatically correct and error free.

5. The questions should have understandable terms and concepts broadly


known to all.

Please remember - It is the simplicity and direct approach of your survey that
will be considered the most influential aspects in getting you the best survey
responses through good survey questions.

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