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MKT 402

This document provides details of an assignment for an Advertising Management and Sales Promotion course. It includes: 1) The assignment is divided into two sets with a total of 6 questions worth 30 marks each. 2) The first set includes questions about major factors affecting marketing and advertising in India, the DAGMAR and communication process models, and factors to consider when setting an advertising budget. 3) The second set includes questions about evolving consumer segments, the Advertising Standards Council of India and restrictive trade practices act, and the meaning and tools of sales promotion.

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Simanta Kalita
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68 views

MKT 402

This document provides details of an assignment for an Advertising Management and Sales Promotion course. It includes: 1) The assignment is divided into two sets with a total of 6 questions worth 30 marks each. 2) The first set includes questions about major factors affecting marketing and advertising in India, the DAGMAR and communication process models, and factors to consider when setting an advertising budget. 3) The second set includes questions about evolving consumer segments, the Advertising Standards Council of India and restrictive trade practices act, and the meaning and tools of sales promotion.

Uploaded by

Simanta Kalita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASSIGNMENT

DRIVE SPRING 2020


PROGRAM Master of Business Administration – MBA
SEMESTER IV
SUBJECT CODE & NAME MKT402/MK0016
Advertising Management and Sales Promotion
BK ID B1809
NUMBER OF ASSIGNMENTS, 2, 4 Credits, 30 marks each
CREDITS & MARKS

Note –The Assignment is divided into 2 sets. You have to answer all questions in both sets.
Average score of both assignments scored by you will be considered as your IA score. Kindly note
that answers for 10 marks questions should be approximately of 400 words.

Q.No Assignment Set - I


Total
Questions Marks
Marks
What are the major factors that affect marketing and advertising in India?
Explain the major factors that affect marketing and advertising in 10 10
1
India.

Write short notes on DAGMAR and Communication Process.


DAGMAR 5 10
2
Communication Process 5

What are the various factors that need to be considered while setting advertising
budget?
3 Elaborate various factors that need to be considered while setting 10 10
advertising budget.

Q.No Assignment Set - II


Total
Questions Marks
Marks
What are the various evolving consumer segments?
1 Explain the various evolving consumer segments. 10 10

Write short notes on The Advertising Standards Council of India (ASCI) and The
Monopolies and Restrictive Trade Practices Act, 1969
2 The Advertising Standards Council of India (ASCI) 5 10
The Monopolies and Restrictive Trade Practices Act, 1969 5
What do you mean by Sales Promotion? What are the various Tools and
Techniques of Consumer Sales Promotion?
Elaborate Sales Promotion. 3 10
3
Explain the various Tools and Techniques of Consumer Sales 7
Promotion.

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