Healthcare E-Commerce
Healthcare E-Commerce
Imagine a pregnant woman with preeclampsia problems, to protect her health and the baby she must
maintain a strict monitoring of her health by regularly going to a hospital that is two hours away. Surely
her life would be simpler if there was a band, a necklace or a bracelet to measure your vital signs and
the baby to send that information to your doctor online, who through a videoconference would explain
how it evolves you. An ecosystem like this, focused on health may seem very futuristic, but are already
taking the first steps around the world to make it happen and technology companies are most
interested in participating in this market. Health is one of the sectors that is looking more benefited
from technological developments and not just the subject of gadgets to dress (wearable devices) but
also because the institutions of both public health and private are accessing applications and platforms
that allow them to analyze the information, and monitor their patients more efficiently.
This is leading to the creation of an ecosystem in which hospitals, doctors, platforms, devices and
applications will improve the quality of life of people, which will surely be part of the trend known as the
Internet of Things, which implies that from the washer to pressure cooker are connected to the
network. And all this is possible thanks to higher Internet penetration in the world, the adoption of
cloud computing and the interest of developers to innovate in the health sector.
The foundation and momentum
The use of information technology in the health sector is not new. For several years it began to
telemedicine, now thanks to cloud computing has a more solid footing. Added to this is the creation of
various platforms that help doctors to manage and analyze data effectively to their patients for
diagnosis. They are also strengthened with the entry into this sector of Big Data. The focus is back on the
relationship between technology and health with the emergence of wearable devices, which have been
focused on being an instrument to maintain health. The potential of these devices is important when
you consider that can monitor heart rate, blood pressure, phases of sleep, exercise and more indicators
that will emerge over time are expected, as well as the creation of applications to take advantage.
Technology companies like Google, Apple, Sony, Samsung are betting on creating platforms, applications
and devices related to health because the value of the business will grow exponentially. Paytm online
shopping which has been growing at an exponential rate for the past few years is betting on health care
for its next round of growth. Taking into account only the market for wearable devices that also require
applications, Gartner predicts that 60 percent of the handsets sold in the world this year aiming to
maintain or monitor the physical state of health and this percentage could grow in the future .Although
the potential is perhaps most obvious when one considers that the market for wearable devices this
year could reach 500 thousand million dollars in four years to 12 billion where health will continue to
play an important role.