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Paco Magsaysay, founder of Carmen's Best Dairy Products, needs to improve production capacity to meet increasing local demand and prepare for international expansion. To do so, he will leverage strengths like quality ingredients and social connections, address weaknesses like limited advertising and shelf life, and pursue opportunities like new healthy flavors and food delivery apps. Specifically, Paco will engage Asian food influencers to try Carmen's Best in the Philippines and promote the brand abroad by word-of-mouth, capitalizing on the Filipino diaspora in Southeast Asia under new trade agreements.

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130 views5 pages

Case Study Format

Paco Magsaysay, founder of Carmen's Best Dairy Products, needs to improve production capacity to meet increasing local demand and prepare for international expansion. To do so, he will leverage strengths like quality ingredients and social connections, address weaknesses like limited advertising and shelf life, and pursue opportunities like new healthy flavors and food delivery apps. Specifically, Paco will engage Asian food influencers to try Carmen's Best in the Philippines and promote the brand abroad by word-of-mouth, capitalizing on the Filipino diaspora in Southeast Asia under new trade agreements.

Uploaded by

matthew lomongo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TITLE OF THE CASE STUDY

Presented by

February 2021
TABLE OF CONTENTS

I. Background of the Case

The group has decided to take Mr. Francisco “Paco” Delgado Magsaysay’s point of view,
the creator and founder of Carmen’s Best Dairy Products. He is in charge of production
process and overall management of the business

II. Statement of the Problem


What steps will Paco Magsaysay take to improve the production capacity of Carmen’s
Best to meet the increasing local demand and to prepare for its possible venture in the
international market?
III. Evaluation of the Case
SWOT Analysis

Strengths Weaknesses

-Ice Creams are produced from quality raw -Products have a short shelf life. To maintain its
materials. The main ingredient of the Company’ freshness and quality, the milk used in the
ice cream is fresh milk from well-nurtured cows. Company’s ice cream are not highly processed.
-Involvement in CSR activities. The Company has -Products are not known to the general public. In
a foundation for indigent patients. the social classes of the Philippines, only Classes
-Owners have extensive network in the top class. A and B knew something about their products.
The Company’s owner is the son of former Very limited advertisement can be noticed for the
senator Ramon Magsaysay Jr. And grand son of Company’s ice cream.
former president Ramon Magsaysay. -Products are expensive. The Company’s
Products, especially for those with expensive
ingredients, are priced with premium.
Opportunities Threats

-Expand its operations abroad. The Company’s -Shift of dessert and “cold food” Preference to
operation is only limited to the Philippines. Milk Tea and Iced Coffee. Generally in the
-Venture in to selling healthy variants of ice Philippines, the Milk Tea fad is still strongly
creams. Non-fat, low sugar, zero sugar may be active in the market.
offered by the Company to cater the health -Health consciousness of people. Ice cream is
conscious market. high-fat food. It also contains significant amount
-Trend in food delivery mobile application. The of sugar.
Company may explore in the food delivery thru
GrabFood,Food Panda, etc.

IV. Proposed Solution


Francisco “Paco” Magsaysay, the man who built Carmen’s Best from the dairy farm his
father built and started selling with products that are made out of milk (e.g. pastillas, milk,
cheese), which they didn’t know at first that they were going to make ice cream. They
started with four flavors: Salted Caramel, Brazilian Coffee, Malted Milk and Butter Pecan,
which today are their best sellers. Paco even said that, they made it to a point that they
should only use the best ingredients when they create new flavors. They never use
shortcuts. And each one of his flavors have a distinct character and inspiration. The first
Carmen’s Best store Paco opened was in Alabang and he admitted that their sales wasn’t
that high at the moment because they were selling out ice cream in cups and the excitement
was not there. Then they opened a store in Power Plant Mall in Rockwell, which he used
the old POS he had in Alabang, he was surprised there was a long line of people in front of
their store but despite that, there were also customers leaving because of the long line.
Then he decided to upgrade the POS he had. Since Carmen’s Best is already selling ice
creams in cone, Paco needs to know how many cones did he sell on that day, with the help
of the POS system of Genietech, Paco managed to know how many cones were sold
therefore he would know how much batter he needs to make for the next day. Not only did
Genietech help Paco solve the long line of people, it also helped him keep track of his
inventory.

Paco recommends Genietech to businesses, specially those who are in the food service
business, since he found in Genietech the solution to his problem.

V. Recommendation Implementation Plans


Capture Asian Food Influencer’s attention
.Food bloggers become the new influencers in the food industry. It has become a
benchmark for people inconsidering whether the food are worthy to be tried or not.In
this phase, the Company is to commission internet influencers by inviting them to try
their product in the
Philippines and let them write on the Company’s behalf. By this, respective countries
of the bloggers can
Influence their natives who will
Visit the Philippines and include in their bucket list the trial of the Company’s
Product. And word of mouth will go on outside the Philippine market

VI. Conclusion
Good population of Filipinos in the Southeast Asian countries. High quality product
appealing to the middle and high-end market. An established brand Benefits of the
ASEAN Economic Integration in exporting. Paco Magsaysay’s willingness and
ability to export Carmen’s Best Ice Cream can be export-ready.

VII. References

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