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Assignment Title: Selection of Retail Location Assignment No: 1 Weight 10%

This document provides an assignment for a retail management course. It outlines criteria for evaluating a student's report on selecting a retail location, including research quality, analysis, recommendations, writing skills, and formatting. The student's report proposes opening a menswear shop in Trivandrum, India. It identifies product lines like shirts, t-shirts, jeans, suits from various brands. Trivandrum is chosen as the capital and largest city of Kerala with a population over one million. As a wealthy city, residents there pursue luxurious lifestyles and branded fashion. The student believes people in Trivandrum will demand these luxury menswear products.

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arjunanilss
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95 views5 pages

Assignment Title: Selection of Retail Location Assignment No: 1 Weight 10%

This document provides an assignment for a retail management course. It outlines criteria for evaluating a student's report on selecting a retail location, including research quality, analysis, recommendations, writing skills, and formatting. The student's report proposes opening a menswear shop in Trivandrum, India. It identifies product lines like shirts, t-shirts, jeans, suits from various brands. Trivandrum is chosen as the capital and largest city of Kerala with a population over one million. As a wealthy city, residents there pursue luxurious lifestyles and branded fashion. The student believes people in Trivandrum will demand these luxury menswear products.

Uploaded by

arjunanilss
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Retail Management

Assignment 1

Sem VI- Nov 2010

Assignment No: 1

Assignment Title: Selection of retail Weight 10%


location

Student Name: Arjun Anil Student Register No: A8222410

Degree: BBA Semester: VI

Instructor’s Comments:

Criteria for marking - Plan Max Marks Remarks


Marks Obtained

Quality & scope of


40
Research

Analytical capability, logic


30
and Recommendations

Written English Language


10
Skills

Report Format 15

Referencing 5

Total 0
Introduction
The structure of the countries retail management has an enormous influence on economy and
marketing activities of the firm. It is the most attractive and active sector after information
technology. With introduction of liberalization, privatization and globalization. The traditional
foods and grocery segment has seen the emergence of supermarkets, departmental stores,
convenience stores, etc. Modern retail models are utilizing IT and communication tool to
maintain its operation.

Product
Am going to start a retail shop on mens wear. The products are :

Shirts

Brands available for shirts:

Pepe

Park avenue

Allen solly

raymonds

polo

zero

Aqua

Christian Dior

Diesel

Fila

Falcon Bay

Calvin Klein

Reid & tailor

T- Shirts

T-Shirt Brands:

Affliction
Armani Exchange

D&G

Police

Aqua VI

Pepe

Blac Label

 Christian Audigier

 Chip and Pepper

 DKNY

Diesel

 Lucky Brand

Miskeen

Jeans

Brands available in Jeans

Pepe

Ploice

D&G

Armani

Lee

Levis

Addidas

Ranglier

Abercrombie & Fitch

Formal Pants
 Tommy Hilfiger

Hollister

Buffalo

Adidas

Diesel 

 G-Star

Suits

Italian Cart

Raymonds

Park Avenue

Reid & Tailor

Peter England

D&G

Gucci

Armani

Dior

Prada

I would like to retail these products because today people are getting in to a new lifestyle. And
the people are really specific about their dressing style for each event. The society is also become
a reason for the people and most of the people where really aware about the brands also.
LOCATION

I like to start the shop in Trivandrum. Trivandrum is the capital of the Indian state of Kerala and


the headquarters of the Thiruvananthapuram District. It is located on the west coast of India near
the extreme south of the mainland. Referred to by Mahatma Gandhi as the "Evergreen city of
India" the city is characterized by its undulating terrain of low coastal hills and busy commercial
alleys. With almost 745,000 inhabitants per the 2001 census, it is the largest and most populous
city in Kerala; the wider urban agglomeration has a population of more than one million. Apart
from being the IT hub of the state with over 80% of the state's software
exports, Thiruvananthapuram ranks first in the number of international tourists in Kerala also.

As it is the capital city of Kerala the people are going for their luxurious lifestyle. And as the part
of their luxurious lifestyle they will go for the branded items. And they will choose different
dressing style according to their needs and occasions. And I strongly believe that people will go
for these luxury items.

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