Organization and Management Study: Formulation of Goals
Organization and Management Study: Formulation of Goals
FORMULATION OF GOALS
Goals or objective are the desired results of a particular undertaking. They provided direction for all
decisions and form the criterion against which actual work accomplishments can be measured. Goals
can be formulated for the marketing, technical, and financial aspects of the feasibility study.
In most cases, goals and objectives are written with quantifiable targets. This makes it easy to determine
if the goal set has been achieved or not. An example of a marketing objective is: “To acquire at least 10%
market share.” For the technical aspect of a study, an objective is to increase production capacity by
20% in the next two years.
Once the objectives and the ways and means of attaining them have been established, the step is to
prepare an overall implementation plan. This is discussed in the organization and management study, as
follows:
A. BASIC CONSIDERATIONS
First, the purpose of the project must be restated. Then, by consolidating the inputs from the
marketing, technical, and financial studies that are relevant to organization and management, the
project’s organizational chart may now be designed. For example, the marketing organization proposed
in the marketing study will now be included in the master plan, along with the production staff
described in the technical study.
B. FORMS OF OWNERSHIP
1. Single proprietorship
2. Partnership (general or limited)
3. Corporation ranging from small to large-scale enterprises
4. Cooperative organization (consumers, producers, marketing, or financing)
C. ORGANIZATIONAL CHART
In an organization chart, all personnel - from the management to the rank-and-file-employees – are
presented in diagram which shows their relationships and the flow of authority.
The names of specific individuals for certain key positions are set forth in this section. The necessary
educational background, work experience and training, and net worth of each position must be
adequately described.
E. PROJECT SCHEDULE
The different activities involved in the preparatory stage of the project are presented in the Gantt Chart,
stating the duration of each activity and/or the PERT Network to establish the sequence to be followed
for the different activities.
With a computer-based Project Management software, an analyst can prepare the schedule and the
associated PERT/CPM. He/she can play around with the project schedule using the “What if?” scenario,
assuming unforeseen delays, untimely delivery of resources, or inability to raise funds when needed.
The analyst can also track the progress of activities taking note of slippages that need immediate
attention by management.
Worksheet:
Make your own reflection of what you have learned about in this topic in essay form with more than
250 words;