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2.1 01 Problem Definition - (DevCourseWeb - Com)

1. The overarching question is how GM can increase its gross margins from 10% to 20% within 12 months while transitioning its product line to include more electric vehicles. 2. The context includes GM's current financial performance and the market shift toward electric vehicles. 3. Potential solutions and constraints include investment levels in electric vehicle R&D and production capabilities versus traditional vehicles, within GM's financial resources. 4. Key stakeholders are GM's executives, shareholders, customers, and regulatory bodies overseeing vehicle emissions standards.

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Diepreye Binaebi
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130 views

2.1 01 Problem Definition - (DevCourseWeb - Com)

1. The overarching question is how GM can increase its gross margins from 10% to 20% within 12 months while transitioning its product line to include more electric vehicles. 2. The context includes GM's current financial performance and the market shift toward electric vehicles. 3. Potential solutions and constraints include investment levels in electric vehicle R&D and production capabilities versus traditional vehicles, within GM's financial resources. 4. Key stakeholders are GM's executives, shareholders, customers, and regulatory bodies overseeing vehicle emissions standards.

Uploaded by

Diepreye Binaebi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Problem Solving – Problem Definition

“The formulation of a problem is


often more essential than its
solution, which may be merely a matter of
mathematical or experimental skill”

Albert Einstein
6 steps to attack any 1 Define: think impact
business problem 2 Structure: think
disaggregation &
hypotheses

3 Prioritize: think
speed & output
Define the problem Structure the problem Prioritize issues

4 Analyses: think
Communication
evidence
Plan actions Synthesize findings Analyze drivers
5 Synthesize: think
“so what”

6 Plan: think
implementation
Why should you care about Problem Definition?

Avoid getting into rabbit Form a good first Establish a source of Stand out from the most
holes impression truth common mistake
The overarching question
Think impact, impact and more impact
SMART: Specific, Measurable, Actionable, Relevant and Time-bound
e.g. “How can we improve gross margins from 10% to 20% within the next 12 months?”

1 Definition of 3 Solution Space


Success & Constraints
not not

A mental model
for crisply defining
business problems
2 Context 4 Stakeholders
Try creating the problem
definition for the GM project
using the mental model
Use the email (PDF: “Email to GM CEO”), logic and general knowledge no need to do research
The overarching question
To what extent should GM invest in electric vehicle technologies? And at what pace?

1 Definition of 3 Solution Space


Success & Constraints

(One)
Textbook
answer 2 Context 4 Stakeholders

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