UNIVERSITY OF SCIENCE AND TECHNOLOGY Document Code No.

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SYLLABUS
College of Science and Mathematics Course Title: Purposive Communication
Communication Arts, Languages and Literature Unit Course Code: PurCom
Credits: 3.0
USTP Vision
Semester/Year: First Semester / 2020 – 2021 Prerequisite(s): None
A nationally- Class Schedule:
recognized Science and Bldg./Rm. No. Co-requisite(s): None
Technology (S&T)
university providing
the vital link between Instructor: CALL Faculty Consultation Schedule:
education and the Email: [email protected] Bldg.Rm. No.:LRC Bldg 23
economy Mobile No.: (088) 856 1738 local 189 Office Phone No./Local: (088) 856 1738 local 189

USTP Mission
I. Course Description: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit
 Bring the world of course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide
work (industry) into them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for
the actual higher critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages
education and responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines,
training of the and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
students;
 Offer entrepreneurs
of the opportunity to II. Course Outcome:
maximize their
business potentials
through a gamut of Course Outcomes (CO) Program Outcome (PO)
services from
product
conceptualization to At the end of the course, students are expected to:
commercialization; Present Multimodal Advocacy campaign (print, This is a general course that contributes and enhances the communication competencies of all
 Contribute audio, visual, web-based) addressing current issues programs across disciplines in accordance with USTP’s graduate attributes.
significantly to the (e.g. good governance, responsible citizenship, disaster
national preparedness, environmental preservation and
development goals of poverty reduction.
food security and

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energy sufficiency
through technology III. Course Outline:
solutions.
Intended Suggeste
Program Educational Course
Allotte Learning d Teaching-Learning Assessment Remar
Objectives: Outcomes Topic/s Grading Criteria
d Time Outcomes Reading Activities Tasks/Tools ks
(CO)
(ILO) s
PEO1: To develop the Present 1. Demonstrate VMGO Lecture and class #Freeze Scene Correctness or
learner as a holistic Week R11 relevance of concept or
Multimodal the Vision, Grading discussion on VMGO, Students
person who is 1 idea-10
Advocacy Mission, Goals, System Grading System, conceptualize
knowledgeable, Creativity of
campaign Objectives, Course Course Syllabus, the Vision and
presentation-5
productive and self- Course Syllabus, Syllabus Graduate Attributes, Mission
(3 hrs.) (print, Unity or cooperation-6
reliant member of the Graduate Graduate Requirements, School through Task completion-4
society with social, audio, Attributes, Attributes Policies and House Groufie with Total – 25 points
economic and visual, web- Requirements, Requirements Rules Hashtag
environmental based) School Policies School Policies
responsibility. addressing and House and House
current Rules. Rules
PEO2: To equip
issues (e.g.
students with
appropriate knowledge good
and skills, proper governance,
attitudes and values responsible
towards work. citizenship,
disaster
PEO3: To translate preparednes
vocational interest and
s,
diversified
occupational skills environment
through the effective al
utilization of preservation
appropriate technology , poverty
for people’s economic reduction,
sufficiency. etc.
2. Describe the Chapter 1: R1 Lecture and class Communicatio Depth of Analysis in
Week term of communication
nature, elements, Communicatio R5 discussion on elements n Experts
2 concepts-15
and functions of n: Concepts U8 and types of Students are
Program Outcomes: Authentic solution-10
(3 hrs.) verbal and non- and Functions U18 communication grouped into 3

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a: Demonstrate verbal and do case Rationale for the

innovative and critical communication Group work on analysis of the solution-15
thinking in the in various and identifying elements of communication Presentation-10
application and multicultural communication in concepts in a Total – 50 points
integration of contexts. various texts given situation.
knowledge in
mathematics and
science to solve Quizzes and
technology and Seatwork (from
engineering problems Worktext) on
through defined and identifying
applied systems to elements of
justify the communication
appropriateness of the (e.g. sender,
solution, both tangible message,
and intangible new channel,
ideas or ways of receiver, effect)
approaching things to 3. Evaluate the Chapter 2: R1 Reaction Introduction-2
create possibilities and Week Class discussion of Identification of cultural
impact of Communicatio U2 Paper/
opportunities. 3 essay, “Flight from traits-5
communication n and U27 Reflection
conversation” or video State of the significance
in understanding globalization U28 paper and or
b: Identify, formulate, “Connected but alone” of culture to oneself-5
cultural and U29 Discussion
analyze and solve (3 hrs.) and “How social media Express support claim-5
global issues. Forum on the
broadly-defined can make history” or Grammar and
impact of Mechanics-3
technology and “Wiring the Web for
Global Good”
globalization on Total – 20 points
engineering problems how people
through analytical tools communicate,
and application of and vice versa.
knowledge of diversity
and multicultural Quiz and
competencies to Seatwork (from
promote equity and Worktext) on
social justice in the varieties of
community through thoughts
shared responsibility regarding
for collaborative work globalization
and valuing the
individual

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contributions made by 4. Determi Chapter 3: R1 Lecture and class Research and Concepts=20 pts.
each team member. Week (Knowledge /ideas
ne culturally Local and R3 discussion on using Report on
4 to 6 presented on cultural
appropriate Global R8 culturally appropriate various
c: Design a system, understanding including
terms, Communicatio U2 terms, expressions and cultural, and
the following:
component, or process expression, and n in U3 images; varieties and intercultural
(9 hrs.) individual differences
to meet the desired images Multicultural U10 registers of language. modes of (language, gestures,
needs within realistic (sensitivity to Settings U16 Class discussion of communication race, ethnicity, gender,
constraints such as gender, race, U19 cultural (e.g., and world perspectives);
economic, class, etc.) Varieties and U20 appropriateness in words/gestures international standards
environmental, social, 5. Adopt cultural registers of U26 communicating as used in a for culturally sensitive
political, ethical, health and intercultural spoken and U32 tackled in video/film. particular communication; and
and safety, ways to preserve one’s
awareness and written region or
culture while
manufacturability, and sensitivity in language Exercises on using country to participating in
sustainability, in communication terms, expression , and show respect) globalization.
accordance to of ideas. images and/or various
standards and work issues in Process=20 pts.
collaboratively and Interview invited communication (Attitude/ behavior
respectfully as member speakers/students (e.g., use of exhibited in the flow of
and leader of diverse politically discussion including:
team and community in respecting the speaker
correct words
before interrupting,
sustainable in today’s using polite expressions
development. world; gender and ethically correct
sensitivity vocabulary, cooperating
d: Conduct through in the success of the
investigations, design language) forum, and linking with
and experiments, as others to achieve the
well as to analyze and objective of the forum.
interpret data PIT1
responsibly and *Output of Technicality/Mechanics
sustainably on current research would =10 pts. (Grammar,
economic demands at be a Discussion Style, Delivery)
local, national and Forum on any
global levels in the face issues on the
of adverse Impact of Total – 50 points
circumstances and Globalization
uncertainties. to Society
(This activity
e: Demonstrate serves as the
expertise and articulate

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views, thoughts and evaluation of

ideas effectively using Chapter 2 and
modern enabling introduction to
technology and Chapter 3).
engineering tools
necessary for the Quiz and
practice in a Seatwork (from
specialized discipline Worktext) on
of study. using culturally
appropriate
f: Communicate ideas terms,
clearly through expressions,
knowledge of and images;
contemporary issues in varieties and
the development of registers of
quality human capital, language
technology solutions Chapter 4: R1 Exercises on analyzing PIT2 Analysis, Logic, and
and enterprise to Week 6. Evaluate Argumentation-10
Evaluating R8 content of various texts Analysis
engage in independent 7 to 8 multimodal texts Task Fulfillment-10
messages U22 Papers on
and life-long learning critically to Thesis- 10
and/or images U23 Analysis of different Cultural
at local, national, and enhance Use of Evidence-10
of different U24 communication Sensitivity: The Organization-10
global levels. (6 hrs.) receptive(listeni
types of texts U25 materials. Case of a Mechanics-10
ng, reading,
reflecting Country Total: 50 points
g: Understand the viewing) skills.
different (e.g.
impact of technology cultures words/gestures
and engineering 1. What is the used in a
solutions in the face of purpose of the particular
adverse circumstances message? region or
and uncertainties 3. How is the country to
through broad message show respect)
education necessary for conveyed by and/or various
sustainable economic the text and/or issues in
and environmental image? communication
development in local, 4. Who is the (e.g. politically
national and global target audience correct words
context. of the message? in today’s
world; gender
h: Understand 5. What other
sensitivity
professional, social and ways of

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ethical responsibility in presenting the through

the application of message are language)
diverse knowledge and there? culture, age,
multicultural social status,
competencies to religion and
promote equity and proverbs.
social justice in the
community. e.g., literary
analysis,
i: Function political
independently, science analysis
collaboratively and paper) and/or
effectively as Technical
individual, member or Papers (for
leader of journal
multidisciplinary, article)on
trans-disciplinary and political, social,
multi-cultural teams cultural,
through modern economic or
communication tools. health,
environment
j: Communicate ideas, issue
perspectives, and 7. Convey ideas Chapter 5: R1 Lecture and class Multimodal Scoring Guide
values effectively, Week Content-30
through oral, Communicatio R2 discussion on preparing Project
clearly and 9 to 10 Presentation Style-15
audio-visual, n aids and U1 audio visual and web- promoting a
persuasively in English Creativity-20
and /or web- strategies U5 based presentations. Scenic Spot in
Production-20
(and as much as based using tools of the Region
(6 hrs.) Language/Grammar-15
possible local language presentations for technology Group work and class Total – 100 points
and Filipino) as well as different target discussion on **2nd Semester
be able to listen and audiences in identifying problems purposes only
comprehend and write local and global with the research Multimodal
effective reports, settings using presentation in the Presentation
design documentation, appropriate video highlighting
make effective registers. sensitivity of
presentations, and give culture
and receive clear 8. Adopt
instructions. awareness of
Oral, audio-
audience and
visual, and/or

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k: Effectively context in web-based

demonstrate presenting ideas. presentations to
knowledge and promote
understanding of cultural values
technology and (e.g., respect
engineering for elders,
management principles bayanihan
as a member and leader spirit, etc.)
in a team, to manage 9. Create clear , Chapter 6: R1 Lecture and discussion PIT1 Posture-10
projects and in Week Content-30
coherent, and Communication R6 on informative, Persuasive
multidisciplinary 11 to Organization-15
effective for various R7 persuasive and TED Inspired
environments. 12 Delivery-25
communication purposes R9 argumentative Talk/Formal
Language/Grammar-20
materials. 1. to obtain, U6 communication. One-minute
l: Recognize the need Total: 100 points
provide, and U11 Speech based
for, and engage in life- (6 hrs.)
disseminate U14 on current
long learning to discuss information U15 Short Exercises: asking issues Emphasis-5
and demonstrate 2. to persuade U31 for information through (Extemporaneo Brevity-5
expertise through and argue inquiry letter or us speaking) Coherence-5
integration of ideas, interview, response to Clarity-5
methods, theory and queries, incident Editorial Grammar-5
practice in the latest reports Writing about Total: 25 points
development in environmental
relevant technologies. issues

m: Able to think
critically and Chapter 7: R1 Lecture and class Public Content-4
creatively; and apply 10. Present ideas Technical-4
Communicatio R6 discussion on effective announcements
analytical and persuasively Mechanics-4
n for work R9 communication and (audio/video,
quantitative reasoning using Groupwork-4
purposes (e.g. U9 oral presentations in social media)
to address complex appropriate Oral Presentation
health care, U12 the workplace. about disaster Skills-4
challenges and language
education, U13 preparedness. Total: 20 points
everyday problems registers, tone,
business and U21
through participation facial
trade, law, U30 Informative-5
and engagement in expressions and
media, science Writing exercises on Invitation Content-5
research and gestures
and communication (Invitation Collaborative-5
development aligned to technology) materials for the Program and Technicality-5
local and national workplace (e.g. Letter) for Total: 20 points
minutes, memo, people to join

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requests, cause-oriented
business/technical/inci events using
dent reports, letters) various media
such as email
social media,
print and/or
electronic
advertisements

Workplace
documents (e.g.
minutes;
memo)
Written and/or
oral
presentation
(group
reporting of a
medical
case/business
proposal/medic
al campaign
proposal/progra
m or project
proposal for
addressing a
health
issue/problem
(using
communication
aids and
strategies-tools Music - 15
of technology) Costume - 10
Lyrics - 15
**2nd Semester Choreography - 10
purposes only Total - 50 points
PIT2

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Logo, Slogan
and Jingle
Presentation
11. Write and Chapter 8: R1 Lecture and class 5 page Mini Written Research Paper
Week Relevance of the paper-
present academic Communicatio R4 discussion on Research
13 to 15
papers using n for academic U4 communication for Paper
14 Methodology - 10
appropriate tone, purposes (e.g. U7 academic purposes. /Academic
Results and Conclusion -
style, research- U17 Presentations 15
conventions and based journal Independent research (e.g., paper Written paper Text and
(6 hrs.)
reference styles. or magazine (topic proposal, presentations Grammar - 10
article, etc.) literature review, data for a Oral Research
gathering, data local/internatio Presentation
analysis) nal conference; Organization of contents
lecture - 15
Visual aids - 10
presentations
Answers to questions -
for a 15
local/internatio Delivery - 10
nal forum) of Total - 100 points
analysis/technic
al paper
Format – 10
**2nd Semester Summary --15
purposes only Reader’s response – 15
Quotation/s from the
Book Review
Book – 10
(student’s Total: 50 points
choice)

Final Project:
COMMFEST
(A culminating
activity for
purposive
communication
Class featuring
the ff.: a) Mini-
Research
Presentation b)
Persuasive

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(TED Inspired
Talk Pattern)
Multimodal
Advocacy
campaign
(print, audio,
visual, web-
based)
addressing
current issues
tackled in
previous tasks
(e.g. good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction, etc.)
**2nd Semester
purposes only
Impromptu
Speaking and
Logo, Slogan,
and Jingle
Presentation

IV. Course Requirements:

1. Class attendance and participation policy:
(a) The student is required to attend and participate all classes beginning the first meeting, and he/she is required to present
COR; if his/ her name is not found in the class list, then he/she shall be advised to go to the RSIS Office to secure one and
for proper guidance.

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(b) The student is considered tardy when he/she arrives to class past 25% of the scheduled class time, and if a student is tardy
3 times, he/she will be considered absent for one class meeting.
(c) The student who has incurred more than seven (7) absences shall be automatically dropped from the class roll. He/she
shall be given a grade of Dropped with Failure (D/F) by the instructor concerned.
(d) English Only Policy (EOP) shall be observed in communicating to teachers and classmates.
2. Worktext
R1. Sy, M. B., Visande, J. C., Cabrillos, F.M.M., & Contreras.B. G. (2019). Multifarious Communication via English: A
Worktext for Purposive Communication. Quezon City: Pan Asia Book Exchange Inc.
3. Course Readings/Materials:
(a) Titles, authors, and editions of textbooks and other materials, required and recommended
R2. Adler, R., Elmhorst, J.M., & Lucas, K. (2012). Communicating at work: Strategies for success in business and
the professions. NY: McGraw Hill.
R3. Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge: Cambridge Univ. Press.
R4. Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd edition. W.W. Norton and Company.
R5. Chase, R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Washington, Utah: Plain and
Precious Publishing.
R6. Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical introduction
3rd ed. Sage Publications.
R7. Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.
R8. Mooney, A., Peccei, J.S. La Belle, S. et.al. (2010). Language, society and power: An Introduction, 3rd ed.
London: Routeledge.
R9 Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.
R10 Business Communication
R11 USTP Handbook
(b) Supplies needed (calculators, software, workbooks, disks, CDs, lab supplies, art supplies, etc.)
S1. LCD Projector
S2. Television
(c) URLs for online resources
U1. “The world’s worst research presentation” https//www.youtube.com/watch?v=nSGqp4-bZQY
U2.Article “Flight from conversation” http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-
conversation.html?_r=0english.com/language-register.html
U3.Films or videos showing different speakers from various regions communicating in a multilingual setting (e.g.
“Lost in Translation”)
U4. See “Communicating in a multicultural society and world”
See http:///english28-payte.weebly.com/uploads/3/8/2/9/38294063/nortonfieldguide2.pdf

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U5. See http://creatingmultimodaltexts.com/

U6.See http://hplenger.engr.wisc.edu/Prof_Comm.pdf
U7.See http://pne.people.si.umich.edu/PDF/howtotalk.pdf
U8.See http://promeng.eu/downloads/training-materials/ebooks/soft-skills/effective-communication-skills.pdf
U9.See http://tawanamndi.org.af/knowledge
portal/Media/Workplace_communication_chapter_in_communications.pdf
U10.See http://www.britishcouncil.org/blog/which-variety-english-should-you-speak
U11.Seehttp://www.capmembers.com/media/cms.l2l_mod2_ch8_effective_communication_63afca8970d43.pdf
U12.See http://www.dol.gov/odeo/topics/youth/softskills/Communication.pdf
U13. See http://www.monash.edu.au/lls/llonline/writing/medicine/reflective/5.xml
U14.See http://www.omafra.gov.on.ca/english.rural/facts/03-033.htm
U15.See http://www.pearsonhighered.com/samplechapter/0205524214.pdf
U16. -See http://www.really-learn-english.com/language-registers.html
U17.See http://www4.stat.ncsu.edu/~reich/st810A/oral.pdf
U18.See http:www.healthknowledge.org.uk/public-health-textbook/organisation-management/5a-understanding-
itd/effective-communication
U19.See https://celsalangues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-register-in-english/
U20.See https://www.uni-due.de/SVE/
U21.See https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
U22.See sample: http://www.kwintessential.co.uk/culural-sensitivity.html
U23.See sample: http:/i.telegraph.co.uk/multimedia/archive/01440/burger_1440211c.jpg
U24.See sample: http:atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative-images-of-
black-people/3/
U25.See sample: https://mindspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg
U26.See TED Talks “Pop Culture in the Arab world”
https://www.ted.com/talks/shereen_el_feki_pop_culture_in_the_arab_world
U27.Video “Connected but alone’ in TED talks https://www.ted.com/talks/sherry_turkle_alone_together
U28. Video “How social media can make history”
https:www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history
U29.Video “Wiring a web for global good” https://www.ted.com/talks/gordon_brown
U30.Video of “Giving presentations Worth Listening to”: Gordon Kangas at TEDx Talks (youtube)
U31.Video of “The Most Important Cannot be Said”: Eddie Calasanz at TEDxADMU (youtube)
U32. htttp://www.icalltefl.com/category/varieties-of-english

3. Assignments, Assessments, and Evaluation

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(a) No special homework/assignments, quizzes and Term Exams be given to students except for meritorious reasons.
(b) Assignments/projects submitted late will not be accepted.
Term Grade (University Grading System):
Assignments and Seatworks - 10 %
Quizzes and Prelim and Semi-final - 40 %
Midterm and Final - 30%
Performace Innovative Task - 20 %
100 %

(g) Subject-to-change notice - TBA

(h) Date and time of Final Exam – TBA

Disclaimer:
Every attempt is made to provide a complete syllabus that provides an accurate overview of the subject. However, circumstances and events make
it necessary for the instructor to modify the syllabus during the semester. This may depend, in part, on the progress, needs, and experiences of
the students.

Prepared by:

Maristela B. Sy, DALC Josephine C. Visande, PhD Fiona Mary M. Cabrillos, PhD Erly E. Maglangit, PhD
Instructor

Berdita G. Contreras Elsie T. Uban Ma. Euzel R. Jagolino

Recommending Approval: Approved by:

S Maristela B. Sy, DALC Dennis A. Tarepe, Ph.D.

Coordinator Dean

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