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Thomas Cook It. Word Formation

Thomas Cook revived its slogan 'Don't just book it...Thomas Cook it!' after a 15 year absence. The slogan was popular and recognized in advertising halls of fame. Thomas Cook now plans to offer Sony PSP rentals on flights to provide passenger entertainment.

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tomeualoy
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475 views

Thomas Cook It. Word Formation

Thomas Cook revived its slogan 'Don't just book it...Thomas Cook it!' after a 15 year absence. The slogan was popular and recognized in advertising halls of fame. Thomas Cook now plans to offer Sony PSP rentals on flights to provide passenger entertainment.

Uploaded by

tomeualoy
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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FROM THOMAS COOK IT!

… TO PSP
IT!
Use the 16 words in the box to complete the story about a slogan.
1.RAPID 2. INAUGURATE 3. ADMIT 4. ADVERT 5. FOLLOW 6. REGOGNISE 7.
CONSUME 8.RESPOND 9. MARKET 10. USUAL 11. FANTASY 12. RENT 13. FLY
14. SPLIT 15. ENTERTAIN 16.MOVE

“Don't just book it...Thomas Cook it!” slogan returns


after 15 year gap
By Juliet Dennis | Dec 26, 2008 00:01

Thomas Cook has revived its well-known 'Don't just book


it...Thomas Cook it!' slogan after a 15 year break.

The strapline, last used in 1993, was created in 1984 and (1)
_________________ became a popular slogan in the media. As a
result, Thomas Cook was recognised as an (2) __________
member of the Ads Hall of Fame by AdSlogans in 2000. Only 114
slogans have been (3) _____________ to the Hall of Fame since,
out of a possible 200,000 English language straplines used in (4)
___________________.

Group chief executive Manny Fontenla-Novoa said the slogan had


been brought back (5) _____________ new research in October
this year by YouGov, which showed there was still a high level of (6)
_________________ of the slogan, with even young (7)
_________________ remembering it.

In the poll of 2000 people, 60% could still complete the strapline. The
recall increased to 75% in the 35-44 age group. Among 15-24 year
olds, who had the lowest (8) ___________, 24% still remembered
the slogan.

He said: "For a (9) _______________ team to go back to


something is pretty (10) _______________. The reaction has
been (11) _______________."
Don’t just book it, PSP it, says Thomas Cook

June 15, 2010

Thomas Cook has announced plans to make Sony PSPs available for
(12) ______________ on its planes on short and medium haul
routes.

The handhelds will be loaded up with a number of films, TV shows


and games to keep you entertained during the (13) _____________,
and take your mind off the inevitable baby crying its eyes out in the
next row.

If you want to enjoy one, however, it’ll cost you £7.50 to hire for the
duration of the flight. Although you will be able to share it with a
partner via a headphone (14) ________________ (the films at
any rate).

The PSPs will replace the airline’s current in-flight (15)


_______________ system, though we must admit, £7.50 is a touch
rich for our blood.

Maybe we’ll stick to those other fun free airline games you can
partake of, such as playing “who owns the armrest” with your next
door neighbour passenger.

Or perhaps a spot of “wave your legs in the air, like you just don’t
care”, the lower body (16) _________________ game designed
to help prevent deep vein thrombosis.

KEY

1. RAPIDLY

2. INAUGURAL

3. ADMITTED

4. ADVERTISING

5. FOLLOWING

6. RECOGNITION

7. CONSUMERS

8. RESPONSE
9. MARKETING

10. UNUSUAL

11. FANTASTIC

12. RENTAL

13. FLIGHT

14. SPLITTER

15. ENTERTAINMENT

16. MOVEMENT

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