Quarter 2, Week 3

At the end of the session I would be able to:

A10EL-IIb-1-identify art elements in the technology-based production arts
A10EL-IIa-2 - identify distinct characteristics of arts during in the 21st century in
terms of:
1.1 productions
1.2 functionality range of audience reach
A10PL-IIh1 Discuss the concept that technology is an effective and vibrant tool for
empowering a person to express his/her ideas, goals, and advocacies,
which elicits immediate action
A10PL-IIh-2 Explain the role or function of artworks by evaluating their utilization and
combination of art elements and principles
A10PL-IIh-3 Use artworks to derive the traditions/history of a community (e.g.,
landscapes, images of people at work and play, portrait studies, etc.)

Concepts:

Technology has literally taken over every aspect of life in the 21st century, and the
Creative and visual arts have not been spared. In fact, for the younger generations,

art as you know it is defined by technology—from its creation, to its manipulation, to

its reproduction, and even to its distribution.

Although many different styles are encompassed by the term, there are certain
underlying principles that define modernist art: A rejection of history and conservative values
(such as realistic depiction of subjects); innovation and experimentation with form (the
shapes, colours and lines that make up the work)

Digital Arts Defined

Digital Arts describe technological arts, with fluid boundaries offering many possible
interpretations of the terminology. As such, we now prefer the terms digital art and new
media which can be used interchangeably with some nuances. In other words, while some
works rely on digital tools to magnify an already-existing medium, others use as digital
technology as an intrinsic and in dissociable component in the making of the art craft.

Art Elements in the Technology Based Production

 Rhythm

Rhythm in art is possibly one of the most difficult and most important ingredients
required for building an interesting composition. Just like in music, the music we hear and the
different beats produce a physical reaction from us, making us move our bodies to the
rhythm, allowing us to express the inner sensations sound produced. It is often referred to as
the principles of organization or design principles. Rhythm refers to the movement or the
visual flow within a certain piece. It is sometimes also referred to as a tempo or a beat
created that invites the eye to enter into the journey of the artist’s soul.

Balance

Balance in art refers to the use artistic elements such as line, texture, color, and form
in the creation of artworks in a way that renders visual stability. In general terms, balance
refers to the equilibrium of different elements. However, in art and design, balance does not
necessarily imply a complete visual or even physical equilibrium of forms around a center of
the composition, but rather an arrangement of forms that evokes the sense of balance in
viewers. Balance is important as it brings visual harmony, rhythm and coherence to artwork
and it confirms its completeness.

There are few types of balance, and they are as follows:

⮚ Symmetry – a form of balance achieved by the use of identical balance

compositional units on either side of a vertical axis within the picture plane.
⮚ Approximate Symmetry - a form of balance achieved by the use of similarly
balanced compositional units on either side of a vertical axis within the picture
plane.
⮚ Radial Symmetry – a form of balance that is even, radiating out from a
central point to all four quadrants of the shape’s constraining plane.
⮚ Asymmetry – a form of balance attained when the visual units on balance
either side of the vertical axis are not identical, but are placed in positions
within the picture plane.

Emphasis

Emphasis is a principle of arts which refers to the use of visual elements to

draw attention to a certain area, usually a focal point, in an artwork. There are many
ways you could go about using emphasis in your art. Usually, it involves contrasting
different elements against each other. For example, a bright red object will stand out
among dull gray background or a straight line among curve lines, or a round object
among circular objects.

Proportion
 Proportion is the comparison of dimensions or distribution of forms. It is the
relationship in scale between one element and another, or between a whole object
and one of its parts. Differing proportions with a composition can relate to different
kinds of balance or symmetry, and can help establish visual weight and depth.

Variety

Variety is the compliment to unity and harmony, and is needed to create visual
interest. Without unity and harmony, an image is chaotic and “unreadable”, without
variety it is dull and uninteresting. Good design is achieved through the balance of
unity and variety; the elements need to be alike enough so we perceive them as a
belonging together and different enough to be interesting.

Movement

Movement is the path our eyes follow when we look at a work of art, and is
generally very important to keep a viewer’s eyes engaged in the work. Without
movement artwork becomes stagnant. A few good strategies to evoke a sense of
movement (among many others) are using diagonal lines, placing shapes so that they
extend beyond the boundaries of the picture plane, and using changing values.

Digital Arts in the Hands of Everyone

Computer technology has by now invaded every aspect of modern life. It

was, therefore, inevitable that it would develop into forms and devices that could be
mass produced, mass distributed, and therefore widely accessible to everyone. In
other words, anyone with a computer device can now capture and edit images or
videos; create and manipulate and share works of art.

Some digital artists have even used their works to express their views on political,
social, and cultural issues; as well as to advocate causes that are critical to modern
life, such as the environment and climate change. Other seven explore the
philosophical relationship between science and technology and the arts.

Example:
HYPERLINK
"https://fineartamerica.com/featured/human-head-
with-ecological-symbols-in-o-che.html"
https://fineartamerica.com/featured/huma Human Head
With Ecological Symbols In is a piece of digital artwork
 Mobile Phone Art / Computer-generated Images
Mobile Phone Art
The mobile phone that you constantly hold has evolved from a mere
communication tool, into a creative device that allows you to generate original works of
art for an entire range of purposes. These could be personal photographs and videos
that you can manipulate with a myriad special effects, both visual as well as sound and
music. They could also be school projects or reports that require you to combine
images, incorporate text, even include simple animation.
And the wonder of it all is that you can do all these right on your own mobile
devices, particularly the new-generation models known as android tablets, phones, and
combination of both called “phablets.” The tasks that traditional photo editors used to
perform manually—cropping, retouching, airbrushing—are now just a few of the many
editing effects done for you with split-second ease at the click of a mouse, a keyboard
command, or a few taps and drags of your finger on a touch screen.
You are probably already familiar with the following image manipulation programs
and applications that run on today’s android devices:
⮚ Photo Grid – a downloadable application for android phones that allows you
to make collages out of images from your photo gallery
⮚ Pic Monkey – a free online photo editing tool that provides filters, frames, text,
and effects to manipulate your images
⮚ Picsart - a free photo editor and drawing application, as well as a social
network for you to share your art with others
⮚ Snapseed – a photo application that enables you to enhance, transform, and
share your photos; a free downloadable version for android phones is
available
⮚ Instagram – a fast and fun way to share images with others; snap a photo,
choose from among the available filters, and share via Facebook, Twitter,
Tumblr, and more
Many more such programs and applications are constantly being developed with even
more new, exciting, and fun features and capabilities.

Each of these has an extensive array of special features you can use to modify your
images. Among these are: frames, borders, and banners; filters, cropping in different
shapes, automatic collage or color change, stickers, text bubbles; effects such as warp,
skew, tunnel, fish eye, and negative; adding “spot color” to only certain elements of an
image; creating a photo montage with music. Some programs even make it possible to
have any photo simulate a work of art in a whole range of media—from oil to
watercolour to pen and ink to charcoal to oil pastels to a Warhol poster to a Japanese
woodblock print.
Example Mobile Phone Art
 Digital Photography
Another means of generating an original image is to capture it first as a digital
file. In the case of today’s electronic technology, that would mean recording the image
using a digital camera or a device with a built-in camera, like your mobile phone,
android device, or tablet.

Prior to the development of digital photography, cameras were essentially sealed

boxes that would allow a split-second entry of light to strike a section of light- sensitive
film inside it. The result was that whatever was in front of the camera at the precise
instant that the light entered it would be imprinted on that exposed section of film as a
photographic image. The photographer (or a commercial developing service) would
then have to process the exposed film in a special enclosed space known as a “dark
room”—and only then would the recorded images be seen.
Basic Tips for Taking Good Photographs
1. Choose a good location. An interesting location can sometimes make the
difference between a good and a great photo.
2. Check that the available background is relatively simple and not too cluttered,
so that the focus will be on your chosen subject.
3. Natural light in the outdoors or near a window is usually the most flattering or
effective for any kind of subject. Ideally, the best light for photos is within the
first hour after sunrise and the last hour before sunset.
4. Avoid taking shots facing the light, as this would make your subject back-lit
and most of the details would be lost in shadow.
5. If you intend to take a posed shot, position your subject where you want in
relation to the location, background, and source of light.
6. If you intend to take a candid shot, position yourself where you can capture
the most interesting, amusing, touching, or engaging moment or expression.
7. Take a variety of shots—ranging from far shots showing the surroundings, to
medium-distance shots concentrating on the main subject, to tight or close-up
shots that focus on details of the subject. You can then choose from among
all these for the best photo or photos.