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SWOT Analysis

WrestleMania's biggest strength is its strong brand recognition around the world. Its production values and theme songs also help promote the event. However, it relies too much on singular leadership and long runtimes can lose audience interest. Opportunities exist in expanding the format and hosting the event internationally. Maintaining interesting storylines and competing promotions pose threats if creative quality declines.

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Syeda Raazia Rehman
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225 views2 pages

SWOT Analysis

WrestleMania's biggest strength is its strong brand recognition around the world. Its production values and theme songs also help promote the event. However, it relies too much on singular leadership and long runtimes can lose audience interest. Opportunities exist in expanding the format and hosting the event internationally. Maintaining interesting storylines and competing promotions pose threats if creative quality declines.

Uploaded by

Syeda Raazia Rehman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis:

Strengths:
 The biggest strength of wrestle-mania is its own name. Its brand image is so strong that no other
pro-wrestling event comes close to it, the proof for this is; we can ask anybody from any part of
the world,belonging to any age group about wrestle-mania, they will instantly know what you
are talking about. This is the reason it is also known as “The Grandest Stage of them all”.
 The production of wrestle-mania is done in such an amazing manner that the video packages;
which are usually released for promotion purpose, are so good that they make their illogical
feuds look like a real thing.
 The music production is also one of its strength. Every year wrestle-mania produces its own
official theme song. The theme song foe wrestle-mania 35 was”love runs out” by “One Republic”
 The scripting of wrestle-mania serves as its strength. They portray the heels (villains) and baby
face (hero) in such a convincing manner for their audience.
 Wrestle-mania has the presence of some world famous superstars like: The Rock, Undertaker,
Stone Cold Steve Austin, John Cena and the Big Dog Roman Reigns.

Weaknesses:
 Singular leadership is the biggest weakness of wrestle-mania, meaning that without the approval
of Vince Mickman (the CEO of WWE) they cannot do a single thing or change in the show.
 Social media is another challenge WWE is facing. People sometimes do not watch the whole
event instead they use they prefer to see stats highlights on their smartphones.
 Storytelling sometimes becomes a challenge, when the creative staff tries to randomly change
the baby faces (hero) to heels (villains) and vice versa.
 The run time of show is also its weakness; when show run time surpasses 2:00 Hrs or 3:00 Hrs
time limit. It can result in losing the interest if its audience.

Opportunities:
 As discussed in weakness the run time of show is quite lengthy, sometimes results in losing the
interest of the the audience, so to overcome this, they should divide the event into 2-3 day event
cutting short the timeline of the show.
 The format of the show can be remolded by adding an analyst panel to the end of the show. This
panel can analyze the whole show at the very ending and discuss each and every detail, like a
post match analysis.
 Till date, all the wrestle-mania events have only been hosted in North American cities. However
they can increase the viewership, capture new markets and increase capital by taking the event
out to other countries.

Threats:
 Creative team of wrestle-mania has to make sure that their scripts remain interesting, to grab
the attention of their audiences, because if the storytelling becomes bland it will easily drive
away their fan base.
 Competitive pro wrestling companies (I-e TNA and AEW) are taking away the attention of the
audiences by making their superstars a brand like WWE used to make. This is posing a great
threat to the major WWE events like wrestle-mania.
 The threat to wrestle-mania 35 was the collision of the launch dates of two big events (Wrestle-
mania 35 and Avengers end game). this made their fans to get divided, so in future they should
avoid such incidences.

Type of event:
Wrestle-mania is a combat-sports event. The main goal of this event is to provide entertainment to its
viewers across the world. The cast and crew of this event includes different people with different
specialities, it includes creative team; who writes and develop the characters and scripts, cameramen
crew; who captures the event in first person perspective, commentator the voice of the event,
makeover staff, technical staff lastly the wrestlers.
Participants:
The participants of wrestle-mania are mostly the wrestlers from different countries. These
participants take part in one or two ways; either the single matches (one on one combat) with
different stipulations or through the tag team match (team combat) also with different stipulations.
The different stipulation of the match are: Multi-man match (triple threat, fatal four way etc) no holds
barred, ladder match, battle royale, cage match and hell in a cell etc.

Target Audience:
The WWE Universe target wide range of fans. People of all ages and all nations watch it. It can be
proved by the fact that we can see people dressed like WWE superstars on different occasions like
comic-con or Halloween. However the choice will be different you

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