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Use For Writing Script & Landing Page

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217 views4 pages

Use For Writing Script & Landing Page

Uploaded by

rick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Copy & Creative Resources

Copy & Creative Resource List:


While we do all we can to teach you what you need to succeed inside of our courses,
the one thing that’s difficult to mass produce is good copy and creative.

Every business has a unique selling proposition and caters to a unique customer persona
so there’s no way to build a “one size fits all” tool that you can just plug and play to
build great ads, landing pages, and offers.

That being said, there are a LOT of really smart and talented people out there who have
created resources, products, and services to help people like you get the help they need
to create better copy and creative.

This resource was created to help you connect with people, products & companies we
trust to get your copy and creative on par with the best in the world right away.

If you have a poor experience with any of the resources we recommend, PLEASE let us
know as it is our goal to connect our valued customers with ONLY the best resources
available.

How To Use This Resource:


Over the next few pages, we’ll break down the areas that are so important to your
success and list off a few of the resources we’ve identified as “Best In Class.”

We’ve made an effort to include both free and paid products because we know everyone
has a time/money imbalance and we want you to have access to the resource that
best fits your current situation.

If you don’t see a free or paid option, it’s because we haven’t found one that’s a good fit
or with a proven track record that we feel comfortable recommending to our community.

If you have an additional recommendation that’s not on the list, please email support@
adskills.com and we’ll review it.

COPYRIGHT ADSKILLS.COM 2017 | ALL RIGHTS RESERVED | [email protected]


Copy & Creative Resources

Resources To Help With Your Offers:


The success of paid traffic begins and ends with your ability to turn that paid traffic into
paying traffic...and this conversion happens with your offer. You already know what
your product is and putting together a “deal” can be figured out quickly...the big “offer
killer” is having a poor Pitch.

The Pitch is the part of your campaign that communicates to your prospect that you
understand them and that you’ve got a product or solution that can improve their lives.
You can communicate your pitch using written copy (sales letters and landing pages)
or through video sales letters.

A great pitch requires two actions: creation and communication.

The following resources will help you create and commuicate your pitches better and
faster than ever.

Creation:
The following resources provide context as to the importance of a great pitch, examples
of proven ones, and frameworks to help you builds quickly and efficiently:

1. Neville Medhora - Anatomy Of Effective Sales Letters (Free)


2. CopyHackers - Turn Your Homepage Into A Conversion Machine (Free)
3. Marketing Profs - David Frey 12 Step Foolproof Sales Letter Formula (Free)
4. Jim Edwards - How To Write A Great Video Sales Letter Script (Free)
5. Swiped.co - Examples Of Great Ads & Sales Letters (Free & Paid)

Communication:
The following resources talk about turning your now “created” pitch into one that
effectively communicates to your prospect and can convert them into a customer.

1. AdSkills Course - Bulletproof Landing Pages (Paid)


2. EasyVSL - Create Video Sales Letters Quickly & Economically (Paid)
3. Creative Market - Visuals To Help Show Off Your Products (Free & Paid)
COPYRIGHT ADSKILLS.COM 2017 | ALL RIGHTS RESERVED | [email protected]
Copy & Creative Resources

Resources To Help With Your Ads:


Once you’ve got your offer dialed in and ready to convert, you need ads to push traffic
into your funnel. Great ads are HIGHLY RELEVANT to the audience you’re targeting and
use copy and creative best practices to increase CTR which decreases CPC.

The following resources will help you with the three most important components of ads:

1. The Creative (Catches the eye and gets the audience to read - Image or Video)
2. The Headline (It’s where you spend $0.80 out of your $1 of copy...so use it wisely!)
3. The Body Copy (It’s where you convey more details and compel prospects to act)

Images:
The following resources will help you produce better images faster than ever. Don’t just
use stock photos...spend time and effort creating better ads.

1. AdEspresso - Ad Example Library (Free)


2. AdSkills - Black Ads Do It Better (Free)
3. Creative Market - Images and Product Mockups (Paid)
4. Jeff Minnichbach - Done-For-You Ads (Both Limited & Unlimited Plans) (Paid)
5. Lightboarding - High Quality On-Demand Designers (Paid)

Videos:
The following resources will help you produce better videos faster than ever.

1. Veeroll + AdSkills - Anatomy Of The Perfect In-Stream Ad (Free)


2. Veeroll - Quick Video Ads For Facebook & YouTube (Paid)
3. Promo By Slidely - Beautiful Videos Made Quickly (Paid)
4. Camtasia + Powerpoint - Video Captures (We Use This For Our Courses) (Free + Paid)

While the above resources and tools can help you create videos, know that you don’t
HAVE to have high quality productions to get people to buy your stuff. RELEVANCER
and REALNESS are all that’s required. Convey a good message via video and you’ll have
a chance to convert a prospect into a customer!

COPYRIGHT ADSKILLS.COM 2017 | ALL RIGHTS RESERVED | [email protected]


Copy & Creative Resources

Headlines:
Use the following resources to start creating better headlines for your ads. The headline
is what catches the attention and intrigues the prospect...so use your words wisely!

1. Neil Patel - Guide To Writing Better Headlines (Free)


2. CopyBlogger - 7 Headline Writing Links You Shouldn’t Ignore (Free)
3. Eugene Schwartz - Headline Swipe File (Free)
4. Sitefling - 65 Pages Of Headlines That Made Millions (Free)
5. Quicksprout - 11 Types Of Headlines That Pique People’s Interest (Free)

Body Copy:
Use the following resources to start writing better, more engaging copy that clearly
communicates the problem you can help your audience solve and WHY it’s worth the
money.

1. CopyBlogger - Copywriting 101 (Free)


2. CopyHackers - Copywriting Formulas (and LOTS of Them) (Free)
3. Neville Medhora - Kopywriting Kourse (The Guy Is INCREDIBLE!) (Free)
4. Justin Brooke - Top Copywriting Books On Amazon (List Is Free, Books Are Paid)
5. Hemingway App - Determine How Readable Your Copy Is (Paid)

So there you have it, our list of resources that we’ve found able to make a big difference
for us in our business and for our clients.

We hope you will take time to review them and really soak up how important good copy
and creative are to generating profitable advertising campaigns.

Remember, it’s up to YOU to turn paid traffic into paying traffic and these resources can
help you do it!

COPYRIGHT ADSKILLS.COM 2017 | ALL RIGHTS RESERVED | [email protected]

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