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IBM Software Group

Foundations of Cloud Computing

Vivek C Agarwal

IBM India Software Lab

© 2011 IBM Corporation

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Agenda

Introduction to Cloud Computing

Overview of IBM Certification

Job Role and Test Name
Test Sections
Concepts and Benefits
Design Principles
Architecture

Customer requirements & IBM Offerings

Q&A

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Why Cloud Computing Internet connected devices

growing 42% per year
1.2 zettabytes (1.2 trillion GB)
exist in the “digital universe
• 50% YTY growth Between 2000 and 2006 ….
• 25% of data is unique; 75% is a copy • storage grew 69x
• servers grew 6x
32.6 million servers worldwide Virtual machines growing
42% per year
• 85% idle computer capacity
• 15% of servers run 24/7 without But IT budgets are
being actively used on a daily basis growing less than 0.8%
per year
$12.3 billion in the US spent
annually on maintenance for
unused software

Transformation
Reinvent Business

Efficiency
• 10% of all software purchased
becomes shelfware
• More than $100 worth of installed Rethink IT
but unused software per PC
Economics of Computing are Changing

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Cloud computing…
Cloud is an
Evolution
Cloud computing is a new consumption
and delivery model inspired by consumer Internet services.
Cloud computing exhibits the following 5 key characteristics:
On-demand self-service CLOUD
Ubiquitous network access Dynamic provisioning of workloads
Location independent resource pooling
Rapid elasticity
Pay per use SHARED RESOURCES
Common workload profiles
A user experience and a business model
Standardized offerings
AUTOMATE
Rapidly provisioned
Flexible delivery & Self service
Flexibly priced
Ease of access

An infrastructure management and services delivery STANDARDIZE

method Operational Efficiency
Virtualized resources
Managed as a single large resource
VIRTUALIZE
Delivering services with elastic scaling
Increase Utilization

Traditional IT

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Private, on-premise cloud

Customer Network

Resource Pool
Service Request Portal
Cloud
Infrastructure

User

Administrator

All resources are local and dedicated. All cloud management is local.

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Public – with Dedicated Model

Administrator
Firewall

All infrastructure and resources are

within the customer’s VPN

Resource Pool
Service Request Portal
Cloud
Infrastructure

VPN

Resources can be dedicated, but off-premise. Customer administrators can manage

the catalog and policies. Can specify security policy, isolation, integrity and customize
compute requirements.

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Hybrid Cloud: Managing Multiple Clouds

Enterprise Data Center Public / Off Premise Cloud
Service Request Portal

Administrator

Administrator Federated Management

Firewall Resource Pool

Resource Pool Cloud
Cloud Infrastructure
Infrastructure VPN

Resources are on & off premises and managed through Federated Services
Management - Customer administrators can manage their catalog and policies.

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Spectrum of Deployment Options for Cloud Computing

Private Managed Hosted Shared Public

Cloud Private Cloud Private Cloud Cloud Services Cloud Services

Enterprise Enterprise Enterprise Enterprises Users

Data Center Data Center

Cloud Services
Enterprise owned Third-party Third-party delivered privately to Cloud Services
and operated hosted and Enterprises / virtual delivered publicly to
1 operated
operated separation of tenants end users / secure,
IBM owned and enterprise-class
Enterprise owned Customer/IBM owned
operated IBM owned and
2 IBM operated and IBM operated operated
4 (multi-tenant)
3 (single tenant) 5 (multi-tenant)
Private Public
IT capabilities are provided “as a IT activities / functions are provided
service,” over an intranet, within the “as a service,” over the Internet
enterprise and behind the firewall

Internal and external service delivery

Hybrid methods are integrated

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What is different about cloud computing?

Without cloud computing With cloud computing

Virtualized resources Location
Automated service independent
management Rapid scalability
Standardized services Self-service

• Software
• Hardware
• Software • Storage
• Hardware • Networking
• Storage
• Networking • Software • Storage
• Hardware • Networking

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Cloud Components and services

1 Components supply 2 Infrastructure services

IT and business
Customers use programming languages, tools and platforms
consulting, systems Platform • to develop and deploy applications on multi-tenant, shared
integration, outsourcing,
as a Service infrastructure
Services and other services used
to develop and support
(PaaS)2 • with ability to control deployed applications and environments
• without the need to manage or control the underlying resources
cloud services and
infrastructure

Application, platform, Infrastructure Customers use processing, storage, networks, other computing resources
• with ability to rapidly and elastically provision and control resources
information as a Service
• to deploy and run software and services
management, system (IaaS)2 • without the need to manage or control the underlying resources
management,
Software development tools, and
other software used to Business services
set-up and operate
cloud services and Customers use applications (Eg, CRM, ERP, E-mail)
infrastructure Software • from multiple client devices through a Web browser
as a Service • on multi-tenant and shared infrastructure
(SaaS)2 • without the need to manage or control the underlying resources
Servers, storage and
networking hardware
Hardware used to build cloud Business Customers consume business outcomes (Eg, payroll processing, HR)
services and Process • by accessing business services via Web-centric interfaces
infrastructure as a Service • on multi-tenant and shared infrastructures
(BPaaS)1 • without the need to manage or control the underlying resources

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Workloads may be at different levels of readiness for

cloud

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Cloud Computing – Behind the scenes

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IBM Certified Solution Advisor

(Cloud Computing Architecture V1)

An IBM Certified Solution Advisor - Cloud Computing Architecture V1 is a person who can

• Clearly explain the benefits and underlying concepts of cloud computing.

• Demonstrate how customer can realize the benefits of cloud computing within their environment
• Identify cloud computing architecture and design principles
• Map customer's requirements to the IBM Software Cloud Computing offerings

Test 000-032: Foundations of IBM Cloud Computing Architecture V1

SECTIONS Areas / topics

Concepts and Conceptual knowledge of Cloud Computing principles.

Benefits Working knowledge of how to implement Cloud Computing concepts and the various types
of clouds and the various types of “Cloud as a service" offerings.
Conceptual knowledge of various Cloud Computing business models.
Design Principles Working knowledge of key concerns and how they are addressed in Cloud Computing such as
security, performance, etc.
Conceptual knowledge of the IBM Software Cloud Computing offerings such as LotusLive, IBM
Tivoli Service Automation Manager, IBM Smart Business Development and Test Cloud, IBM
WebSphere CloudBurst Appliance, IBM DB2 & Informix and IBM HW Solutions for
Architecture Cloud Computing

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Foundations of IBM Cloud Computing Architecture V1

Job Role - IBM Certified Solution Advisor - Cloud Computing

Architecture V1
• More info
http://www-03.ibm.com/certify/certs/50001101.shtml

Test 000-032:
• Number of questions: 48
• Time allowed in minutes: 75
• Required passing score: 66%
Sections I II III
Questions 23 9 16

• More info - http://www-03.ibm.com/certify/tests/ovr032.shtml

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Cloud Computing Concepts and Benefits

Realize the terms -

• Delivery models - Private, Public, Hybrid cloud
• Service models – SaaS, PaaS, IaaS
• Service Providers – ASP, ISP, xSP
• Virtualization, Provisioning, Elastic scaling, Automation, Pervasiveness,
Flexible Pricing,
• Multitenancy, Multi-instance
• Grid computing, Utility computing, Cluster env,
• Dynamic Infrastructure, Energy Mgmt, ITIL

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Cloud Computing Design Principles

Realize the terms -
• 5 layers of cloud computing
• Hardware - Processing Unit, Storage, Network
• Network Mgmt & performance
• User security strategy
• Cloud web technologies
• Billing models

Cloud Computing Architecture

Realize the terms -
• IBM Cloud Reference Architecture
• Steps to create cloud instance
• Hypervisor, Storage, Security

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Cloud computing layers

Client – Remote access clients - Desktop, Laptop,

Smartphone, Tablet etc., with software to access cloud
computing like operating systems, and browsers.
Application – cloud application services which can be acquired
on-demand. Example: email, documents, file sharing. Client
Platform – A computing platform with and/or solution stack as Application
a service.
Infrastructure – delivers computer infrastructure typically a Platform
platform virtualization environment, as a service, ex. compute,
storage etc., Infrastructure
Server – The physical computer hardware software that are
specifically designed for the delivery of cloud services. Server

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Principles of Hardware used in cloud computing

Processing unit – CPU, RAM must support following
– Elasticity: ability to meet changing requirements of visualized resources
– Migration: Ability to move visualized assets from one processing unit to
another
Storage must support
– Rapid provisioning and de-provisioning of virtual assets.
– Migration of virtual assets
– Security measures to keep one customer from accessing another customers
data
Network – based on variety of specialized hardware
– Storage Area Network (SAN)
– Hardware management network
– Application network
• Customer network
• Management Network

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Principles Guiding IBM Cloud Architecture

An architectural principle is an overarching guideline or paradigm driving decisions
across the entire architecture development process. IBM established three principles
that guide IBM cloud architects in defining the detailed components of each module:

Efficiency principle. Design for cloud-scale efficiencies and time-to-deliver/time-

to-change metrics when realizing cloud characteristics such as elasticity, self-
service access and flexible sourcing.
– Objective: drive down costs per service instance hour and time to response
by orders of magnitude.
Lightweight principle. Support lean and lightweight service management
policies, processes and technologies with an eliminate-standardize-optimize
evolutionary approach.
– Objective: radical exploitation of standardization in cloud environments to
reduce management costs.
Economies-of-scale principle. Identify and leverage commonality in cloud
service design.
– Objective: Optimize sharing of management components and infrastructure
across cloud services to reduce capital expense, operating expense and time
to market.

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Common Cloud Management Platform Reference Architecture

Cloud Service Cloud Service Provider Cloud Service
Consumer Developer

Business-Process-as-a-Service

User Interface
Consumer Software-as-a-Service
Cloud

API
End user
Services Platform-as-as-Service

Infrastructure-as-a-Service Developer

Virtualized Infrastructure – Server, Storage, Network, Facilities

Partner Clouds

Common Cloud Management Platform

BSS Offering Mgmt Customer Mgmt Pricing & Rating
Business
Support Order Mgmt Entitlements Subscriber Mgmt
System Service
Consumer Accounting & Billing Invoicing Peering & Settlement Development

Service Development Portal

Business SLA Service Offering
Tools
Service Delivery Portal

Contract Mgmt
Manager Reporting Catalog

Metering, Analytics & Reporting Service Definition

Tools
API

OSS Service Delivery Catalog

Operational
Customer Support Service Templates Service Automation Management
In-house IT System
Service Request Management Configuration Mgmt Image Lifecycle Management

Provisioning Incident, Problem & IT Service Level Management

Change Management
Monitoring & IT Asset & License Management Capacity &
Event Management Performance Management

Virtualization Mgmt Image Creation

Consumer Tools
Administrator Service Provider Portal
Service Business Manager Service Transition Manager Service Operations Manager

Security & Resiliency Service Security Manager

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Cloud Realization via Service Management (ITIL)

Service Strategy For locating and requesting services

- Cloud Ready?
- ROI

Service Operations
Service Design
Managing cloud services
Self-service portal, automation engine and catalog

Service Transition Continual Service Improvement

Deploying cloud services Monitoring, security and metering

Automated provisioning and image management

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TSAM Web UI TSAM Admin UI Mail Client Linux VM TUAM UI

3 11
2 8
9

4 7
Service Service 5 Tivoli Usage &
Request Automation Provisioning Accounting
Manager Manager Manager Manager

Tivoli Process Automation Engine 10

Orchestration workflows
Tivoli Usage &
Tivoli Service Automation Manager
6 Accounting Manager

AIX VM Linux VM AIX VM Linux VM Win VM Linux VM

pHyp Hypervisor VMware Hypervisor

CPU Memory Disc Network CPU Memory Disc Network

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Customer requirements & IBM Offerings

Map requirements to IBM Offerings -

• IBM Cloud offerings for private, public and hybrid.
• Rational – RAFW, Jazz C/ALM
• WebSphere – Hypervisor, CloudBurst
• Tivoli – TPM, TSAM, ITM, ISDM, TFIM, TSPM, TSRM, TAMIT, CCMDB,
TSPC, TSM, TADDM, NetCool/Omnibus
• IM – Cognos, InfoSphere, Informix, DB2 enterprise
• Lotus – LotusLive meetings, Events, Connections, iNotes, Mobile

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Multiple entry points to Deploy and manage Cloud Based Services

IBM Tivoli Service IBM Service Delivery Manager IBM CloudBurst

Automation
Flexible software solution to support Pre-configured service management Integrated hardware, software
user-driven service requests and solution optimized for managing virtual and service solution optimized
automated resource deployment environments and cloud deployments for cloud

Self-service user interface for service requests for improved responsiveness and efficiency

Workflow support to manage the approval process of usage

Automates provisioning of IT resource deployment for efficient operations and to address fluctuating business requirements

Interoperable with existing hardware to leverage available resources and previous investment
Pre-integrated solution, delivered as virtual images for faster installation and time to value

Performance monitoring for ongoing services and VMs

Usage and accounting tracking for chargeback capabilities

Management server ready for High Availability

Energy Management for tracking and optimizing operational costs

Self contained Managed-from and managed-to environment to accelerate cloud computing pilots

Pre-integrated bundle with software, hardware, storage, network and QuickStart services for rapid time to value

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Workloads mapped to IBM Smart Business portfolio offerings

Analytics Collaboration Development Desktop and Infrastructure Infrastructure Business

and test devices compute storage services

IBM Smart Business Lotus Live Smart Business Smart Business IBM IBM Info BPM
Services on the IBM cloud Lotus iNotes Dev and Test Desktop on the Computing Protection Svcs BlueWorks
Standardized services on the IBM IBM Cloud on Demand
on the IBM cloud Smart Business Smart Business
Cloud Smart Storage on the Expense Reporting
Business End IBM Cloud Blackberry Ent Svcs
User Support

IBM Smart Business Smart ISS Services

IBM Smart Smart Business Smart Business
Services Business
Analytics Dev and Test Storage Cloud
Private cloud services, Desktop Cloud
Cloud Cloud
behind your firewall, built
Desktop Cloud
and/or managed by IBM
for Mobile
Devices

IBM Smart IBM IBM Smart Business

IBM Smart Business Analytics CloudBurst Information for Small or
System ™ family Archive Midsize
Systems
Pre-integrated, workload- Business
optimized systems (backed by the
IBM Cloud)

Consulting Services
in support of cloud IBM Infrastructure Strategy and Design for Cloud Computing
computing IBM Strategy & Change Services for Cloud Adoption
IBM Strategy & Change Services for Cloud Providers
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LotusLive Offerings

LotusLive Meetings LotusLive Engage LotusLive Notes

LotusLive Engage combines file IBM’s most widely used software,

LotusLive Meetings is a full-
featured online meeting service sharing, Web conferencing, instant Lotus Notes is now available as an
that integrates Web, audio and messaging, social networking, and online service called LotusLive Notes.
video conferencing. project management together in one
place, accessible from anywhere.

LotusLive Events LotusLive Connections LotusLive iNotes

LotusLive Events is an online LotusLive Connections integrates you Secure, web-based service
event management service, business network with file sharing, for email, calendaring and
helping you create, host and instant messaging and social contact management.
manage your next online networking in one place, accessible
conference. from anywhere.

www.LotusLive.com
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Rational Offerings: Collaborative ALM

An evolution of in the cloud

Rational Team Concert

Developer Tester
Rational Quality Manager
Analyst
Developers link to requirements
from work-items

Testers link to requirements

from test plans and test cases

Analysts communicate
requirements with links to
development and test plans

Enabling
+ + =
VIRTUALIZATION STANDARDIZATION AUTOMATION Cost Flexibility Agility@scale

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IBM Software Products for Cloud

INFORMATION
TIVOLI RATIONAL WEBSPHERE MANAGEMENT LOTUS
Rational AppScan WAS Hypervisor Edition InfoSphere Warehouse Lotuslive
Tivoli Service Automation Manager Rational Team Concert WebSphere CloudBurst InfoSphere Info Server LotusLive Meetings
Informix Dynamic
Tivoli Monitoring Rational Quality Manager IBM WebSphere Commerce Server LotusLive Events
IBM Service Delivery Manager Rational Req.Composer … Cognos Express LotusLive Connections
Tivoli Usage & Accounting Manager Rational BuildForge DB2 LotusLive Engage
Tivoli Netcool Performance Flow
Analyzer
Tivoli Composite Application
Manager
Rational Asset Manager Informix LotusLive iNotes
Tivoli Storage Manager
… … …
Tivoli Netcool/OMNIbus
Tivoli Storage Productivity Center

Tivoli Business Service Manager

Not all inclusive –
Tivoli Netcool Service Quality
Manager
example of some of the solutions for Cloud

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What next - Develop roadmaps and recommendations to build cloud solutions

5. Assessment of Cloud-
Payback Period (months)
Total Initial Investment for Test Cloud
4.85
$1,313,958.33 Cumulative Cost Comparison -- With and without Cloud
enabling Capabilities
Net Present Value (NPV)

•Where are you now?

$6,172,325.64
$30,000,000.00
Estimated ROI over 3 years 469.75%

C u m u la tiv e E x p e n s e s
Estimated avg. annual ROI 156.58% $25,000,000.00

Year 1 Savings by Category

$20,000,000.00
•Where do you need to
be?
$15,000,000.00

Testing $10,000,000.00
Productivity Hardware
15%

•Which initiatives will be

4% $5,000,000.00

Provisioning
Software
-3%
$0.00
4. Cloud Reference
aided by closing the
Transformation Year-1 Year-2 Year-3
Cost Point

Architecture
38%
Current IT Model Accumulated Costs Test Cloud Model Accumulated Costs
Sys. Admin.
Cost = Service Management gap?
•Describe foundation
40%
Delivering Business Value through Cloud Computing driven savings

IT Demands
ROI projections from IBM Research Study 2009
model for building cloud
solutions
Do more with less Improve service Manage risk Breakthrough agility
Business
Challenges

Cloud Ready

•Understand applicability
Service Delivery/

Operations, competition
Management
3. Cloud Value
to selected workloads
Dev/test Desktop

Data, information
Storage

…
Analytic
–
–
Consolidate
Virtualize
Proposition
•Using case studies,
Compute – Standardize Analytics
– Automate
Collaboration
Data center costs
Collaboration

understand potential
Deployment
Options Workloads
Public Private
Hybrid Development/Test

Customer
expectations
returns on investment in Desktop

cloud
Security/privacy Service quality Funding/Cost “Change”

Compute

•Migrating workload to Storage

2. Cloud Workload cloud delivery model

Exploratory Departmental Enterprise Exclusive Open

Prioritization Scope of services

•Select client motivators Cloud Service

Consumer
Cloud Service Provider Cloud Service
Developer

and barriers for moving Cloud Services

IT capability provided to Cloud Service Consumer

to cloud (Virtualized) Infrastructure – Server, Storage, Network, Facilities

•Prioritize workload
Infrastructure for hosting Cloud Services and Common Cloud Management Platform
Cloud Service
Integration
Tools

1. Cloud Positioning using them

Common Cloud Management Platform

BSS – Business Support Services

Service
Development
Tools

•Open discussion of
Business-level functionality for management of Cloud Services
Public

Consumer

cloud
In-house IT OSS Service Delivery Catalog
Deployment model

Operational
Support Service Templates Service Automation Management
Services
Service Request Management Change & Configuration Image Lifecycle Management
Management
Incident & Problem
Private Provisioning IT Service Level Management

•Linked to business
Management
Monitoring & IT Asset & License Management Capacity &
Event Management Performance Management

Virtualization Mgmt

challenges, IT Security & Resiliency

drivers, barriers
Hybrid

Analytics Collaboration Development/Test Desktop/Devices Infrastructure Infrastructure

Compute Storage

Workload

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Thank you!
For more information, please visit: http://www.ibm.com/cloud

Vivek C Agarwal
IBM India Software Labs

© 2011 IBM Corporation