St. Anthony's College San Jose, Antique High School Department
St. Anthony's College San Jose, Antique High School Department
Anthony’s College
San Jose, Antique
HIGH SCHOOL DEPARTMENT
Week No. 3
Print media consisting of paper and ink. It is reproduced in a printing process that is traditionally
mechanical. (Books, Newspaper, Magazines, Brochures, Flyers)
Broadcast media reach target audiences using airwaves as the transmission medium. (Television, Radio,
Satellites, Mobile Phones, Movie or Films)
In terms of television and movie classification ratings we have MTRCB as the government agency
responsible for rating television programs and films in the Philippines.
TELEVISION:
G - viewers of all ages are admitted
PG - viewers below 13 years old must be accompanied by a parent or supervising adult
SPG
MOVIE/FILM:
G – viewers of all ages are admitted
PG – viewers below 13 years old must be accompanied by a parent or supervising adult
R-13 – only viewers 13 years old and above can be admitted
R-16 – only viewers 16 years old and above can be admitted
R-18 – only viewers 18 years old and above can be admitted
X – X rated films not suitable for public exhibition
Digital media or new media are organized and distributed on digital platforms. (Internet, Social Media,
Computers)
Media convergence happens when 2 or more media sources join together. (Smartphones,
Computers, Internet, Google, Facebook)
A person or group is portrayed differently in public by different forms of media.
MEDIA EFFECTS:
Third Party Theory
Reciprocal Effect
Boomerang Effect
Cultivation Theory
Agenda Setting Theory
RESPONSIBILITIES OF MEDIA
The media should have an accurate presentation of information
Media should help educate the public
Media should have a well-balanced presentation of news
Media should function as the watchdog of the people
Read your book on pages 4-5 and see also the PPT for more information.
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