STRANGERS

TO
PAYING CLIENTS
THE MODEL THAT THOUSANDS HAVE USED TO FREE THEMSELVES FROM
THE TIME-FOR-MONEY TRAP TO LIVE LIFE ON THEIR OWN TERMS

BY: TAYLOR WELCH & CHRIS EVANS

 STRANGERS TO PAYING CLIENTS

What’s Inside & How To Get Started With Your Business

2
 STRANGERS TO PAYING CLIENTS

TABLE OF CONTENTS
The Foundations for Lift Off 4

Creating The Perfect Offer 5

Getting In Front of Your Prospects,

and Selling Them To Become Clients 11

3
 STRANGERS TO PAYING CLIENTS

The Foundations for Lift Off

4
 STRANGERS TO PAYING CLIENTS

Creating The Perfect Offer

5
 STRANGERS TO PAYING CLIENTS

Designing Offer Economics:

6
 STRANGERS TO PAYING CLIENTS

Ready To See A Perfect Offer?

- The problem is painful

- They've been trying to solve it for a while
- Results are virtually guaranteed (very high certainty)
- Results happen QUICKLY (as opposed to a long, drawn out solution)
- Fee is split up into the results (aka $10k now, $10k later after __)

This = Your irresistible offer that almost no one can say no to.

Know This: Your Offer Will Change Over Time

If you're like me, or the client's we've worked with, your offer will undergo a process of changes over
time. This is normal and good. It means you're becoming more specific with your offer and your
market.

Let me show you what I mean using the image below.

The bottom left side is where the early version of most peoples' offers start. Offers here serve the
largest market with the least specificity, and earn you the least amount of money.

The top right is where we teach our clients how to end up at. Offers here serve the smallest, most
targeted market. Offers serving here earn you the most money.

TRAFFICANDFUNNELS "'
 STRANGERS TO PAYING CLIENTS

The "WHO & WHAT" of your Offer:

Ask yourself these questions to come up with the "who" and "what" of your offer:

- Who do I enjoy serving so much that I would do it for free if I had to?
- What are the problems they talk about the most?
- What are the things they struggle with that they don't want people to know about?
- How long have they been struggling with this?

Your pricing will be based on the length they have been trying to solve it + the pain associated with
every day that they live without a solution.

The "HOW" of Your Offer:

How you deliver results influences how much you can charge. Pricing is based on the SPEED at which
results show up and the certainty of those results (i.e. your "percentage of success") Here's how to
optimize your "how."

- How can I solve the problem as quickly as possible?

- What processes/ systems can I use so that my results are almost guaranteed?
- If I step out of the picture, what things can I put in place NOW so that results are not
compromised even if I'm not around?

Mastering this will help you go from underpaid, overworked, under-recognized, to in control, increasing
income, decreasing stress, creating abundance and opportunity in your life.

TRAFFICANDFUNNELS "'
 STRANGERS TO PAYING CLIENTS

2. Defining Your Dream Client (High-Value Avatar Builder)

https://newsfeedauthority.com/exclusive-97?utm_source=traf-
ficandfunnels_com&utm_medium=website&utm_cam-
paign=01-getting-started-workflow&utm_term=creative&utm_
content=strangers-to-paying-clients-e-book-pdf

14
 STRANGERS TO PAYING CLIENTS

3. The Implementation Roadmap

This strategy to get clients is useless until you take action in creating opportunity. Your focus and your
priority every day should be getting strategy sessions lined up.

The roadmap can be broken down into 2 components: Search and Deploy.

Search: This is all about finding where your audience is (Facebook, Groups,
LinkedIn, Twitter, Forums, etc.)
Pro tip: groups where people PAY to gain entry usually yield better
quality prospects

Deploy: Drop your nets

Find comments where you can engage people, add value &
demonstrate authority
Create posts based on your market’s biggest problems
Give value that leads to a call-to-action (think engagement first)

Before getting started, assess your resources:

Do you have a social media following?

Make a list of the places your avatar is hanging out online and start a “hit list” so that you can
post consistently in these places.
Do you belong to any groups that contain your avatar? If not, then join them now.
Remember, everybody starts at zero. What’s important is getting started and being
resourceful. The difference is they’ve put in the work already.

15
 STRANGERS TO PAYING CLIENTS

3 Prerequisites

Confidence (no matter if you have it all figured out or not – this is really important – this is why our
mindset training is so i mportant.)
Expertise (not experience, expertise)
Fractional content (4 main types)
Direct Outreach (email, FB messenger)
Leveraged Outreach (leadership posts in a Facebook group, AMA live videos, 2-steps, etc.)
Personal / Social (Tier 2) – People want to know they’re doing business with a person, not
a business.
Referrals & JV (Borrowing other people’s contacts and splitting the profits – getting
momentum)

Fractional content is simply a mix of different post topics & angles designed to educate, install belief,
inspire, and even elicit fear in your prospects.

Examples are leadership posts, teaching posts, likability & rapport building posts, etc.
When people see those posts in groups, they will click your profile to learn more about you.
When they see more posts on your profile, they will be likely to engage with you.
From there, you can make friend requests and start messenger conversations that lead to phone calls.

If you need help getting inspired, we also have an organic swipe file with tons of organic post
examples inside the News Feed Authority product.

16
 STRANGERS TO PAYING CLIENTS

Framework for Building Organic Content To Post

My 4-step framework for building organic content makes pumping out organic content easy. The goal
of your content is to establish authority and generate engagement (comments) which leads to
opportunities for you to friend request, start messenger conversations and ultimately get prospects on
the phone and land clients. More on how to get really good at this later.

Step 1: List Mistakes & Results

Start by making 2 lists: Mistakes and Results. You will use this list as raw material to construct your
organic posts.

Mistakes: Make a list of 1-9 mistakes your market is making. (Ex. charging too low, not focusing on
business but instead working “IN” business, working too many hours)
Also list the pains of the mistakes, the pleasures of fixing them, and what they need to do
to fix it (don’t give away how)
Results: Make a list of 1-9 results they want. (Ex: freedom. Lose 40 lbs. Make 1 million dollars per
year, etc.)
Also list the pains of the results, the pleasures of fixing them, and what they need to do to
achieve it (don’t give away how)

Step 2: Choose Your Content Modality

Text? Picture? Video? Curation?
What’s important is that you choose the one you will stay the most consistent with.

Step 3: Choose A Platform ( In this case, FACEBOOK.)

Step 4: Take Action. (Publish the content.)

Below your list, jot down some post headlines. Here are a couple of examples:
- // WHY RAISING YOUR PRICES WON’T FIX YOUR TRAINING BUSINESS //
- // SECRET TO RAISING YOUR PRICES (hint: low prices attract BAD clients) //
The goal of a headline is to pique readers' interest so they keep reading.

Take small steps, daily. Your posts will become assets that will produce for you over the long term.

17
 STRANGERS TO PAYING CLIENTS

Messenger Conversations That Lead

To Scheduled Appointments.

https://newsfeedauthority.com/exclusive-97?utm_source=traffi-
candfunnels_com&utm_medium=website&utm_campaign=01-get-
ting-started-workflow&utm_term=creative&utm_content=strangers-
to-paying-clients-e-book-pdf

18
 STRANGERS TO PAYING CLIENTS

The ‘Consulting Playbook’ Reveals How Thousands Have Used

To Free Themselves From The Time-For-Money Trap To Live
Life On Their Own Terms

https://theconsultantnextdoor.com/buy-now?utm_source=traffi-
candfunnels_com&utm_medium=website&utm_campaign=01-get-
Click here To Claim Your Free Copy Now
ting-started-workflow&utm_term=creative&utm_content=strang-
(Just Pay A Small S+H Fee)
ers-to-paying-clients-e-book-pdf

19
 STRANGERS TO PAYING CLIENTS

Other Recommended Trainings:

News Feed Authority:

If you want to go deeper into the organic facebook client-acquisition strategy to start getting clients, I
put together a super affordable online course called News Feed Authority to help you get clients using
the Facebook News Feed. It comes with video trainings, swipe file organic posts, and templates to help
you get started.

https://newsfeedauthority.com/exclusive-97?utm_source=traffi-
candfunnels_com&utm_medium=website&utm_campaign=01-get-
Click Here To Claim News Feed
ting-started-workflow&utm_term=creative&utm_content=strang-
Authority Today!
ers-to-paying-clients-e-book-pdf

The Productivity Pack:

Learn to double your output and slice your workday in half using our Productivity Pack and Morning
Formula training system.

https://theproductivitymasterclass.com/join-97?utm_source=trafficandfun-
nels_com&utm_medium=website&utm_campaign=01-getting-started-work-
Get Your Productivity Pack Today
flow&utm_term=creative&utm_content=strangers-to-paying-clients-e-book-
pdf

20
 STRANGERS TO PAYING CLIENTS

Other Assets Available to You Upon Request

https://theconsultantnextdoor.com/buy-now?utm_source=traffi-
candfunnels_com&utm_medium=website&utm_campaign=01-get-
ting-started-workflow&utm_term=creative&utm_content=strang-
ers-to-paying-clients-e-book-pdf

Reserve your free client acquisition diagnostic consultation.

We’ll help you drill down on the vital few things you must
get right to grow to $100k/mo+ quickly.

https://trafficandfunnels.com/talk/?utm_source=trafficandfunnels_com&utm_medium=web-
site&utm_campaign=01-getting-started-workflow&utm_term=creative&utm_content=strangers-to-
paying-clients-e-book-pdf
Apply For Your Free Consultation Here

21