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Tourism Marketing Course Outline

This document outlines a course on marketing tourism destinations. The 3 credit course examines guidelines for formulating destination marketing goals and strategies, covering trend issues and challenges influencing tourism marketing. Students will learn about positioning, competition, developing marketing plans, intangibles, target marketing, and more. Upon completing the course, students will be able to develop strategic marketing plans and understand concepts like SWOT analysis as they relate to destination marketing. Course requirements include active participation, assignments, exams, case study analyses, and presentations.

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292 views2 pages

Tourism Marketing Course Outline

This document outlines a course on marketing tourism destinations. The 3 credit course examines guidelines for formulating destination marketing goals and strategies, covering trend issues and challenges influencing tourism marketing. Students will learn about positioning, competition, developing marketing plans, intangibles, target marketing, and more. Upon completing the course, students will be able to develop strategic marketing plans and understand concepts like SWOT analysis as they relate to destination marketing. Course requirements include active participation, assignments, exams, case study analyses, and presentations.

Uploaded by

Ja Nice
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Outline

HRMT/RECR 212
Marketing of Tourism Destinations
3 credits

The Community College of Baltimore County

I. General Course Description

Marketing of Tourism Destinations


Examines the guidelines for formulating destination-oriented marketing goals and
strategies; covers the trend issues and challenges influencing tourism destination
marketing and the elements that combine to create an integrated destination
marketing system.
Prerequisite: HRMT 210, or written permission of the Instructor

II. General Course Objectives

When the student completes the course, he/she will be able to:

A. Understand the function of positioning in tourism marketing.


B. Explain the impact of competition and its impact in tourism marketing.
C. Develop a marketing plan or a destination.
D. Explain how intangibles are a part of marketing a tourism destination.
E. Analyze the importance of target marketing.
F. Understand how the target market perceives competition.
G. Define the top ten activities used to market a destination.
H. Understand the pricing mix in the marketing of tourist destinations.
I. Identify attributes features, or customer benefits of a destination.
J. Explain the various positioning approaches used in marketing a
destination.
K. Identify current trends influencing tourism destination marketing.
L. Explain the components of an integrated destination marketing system.
M. Develop a strategic marketing plan.
N. Understand how the SOWT analysis is used in destination marketing.
O. Develop a presentation to “Sell” a destination.
P. Understand the role of symbiotic relationships in destination marketing.

III Major Topics

A. The marketing plan


B. Positioning strategies
C. The marketing mix
D. Destination development
E. New trends in marketing destination
F. Relationship marketing
G. Strategic marketing

IV. Course Requirements

Specific assignments and procedures for evaluating student performance in this course
will be described in the individual class syllabus. However, all students will:

A. Participate actively in class activities to include reaching and developing a


destination-marketing plan.
B. Respond to required reading and homework assignments.
C. Successfully complete a minimum of two exams that demonstrate a
mastery of the major concepts in the course.
D. Produce a written analysis of various case studies presented in class.
E. Present/participate in individual or group presentations.

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