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Q1 Please Use The Information Below To Generate 2017 Volume Market Share of Top 5 Brands in Total Personal Care in India

The document provides market share data for the top 5 brands in the personal care product categories of shampoo, body wash, and face cream in India for 2017. Garnier had the highest market share for shampoo at 23.5%, VLCC led body wash at 31.8%, and Himalaya was first for face cream with 55.4%. Combined, the top 5 brands accounted for over 97% market share across all three personal care product categories in India.

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Sabitra Rudra
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96 views

Q1 Please Use The Information Below To Generate 2017 Volume Market Share of Top 5 Brands in Total Personal Care in India

The document provides market share data for the top 5 brands in the personal care product categories of shampoo, body wash, and face cream in India for 2017. Garnier had the highest market share for shampoo at 23.5%, VLCC led body wash at 31.8%, and Himalaya was first for face cream with 55.4%. Combined, the top 5 brands accounted for over 97% market share across all three personal care product categories in India.

Uploaded by

Sabitra Rudra
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Q1 Please use the information below to generate 2017 volume market share of top 5 brands in Total P

Total Personal Care Product Sales in India: 250 million units


Total Personal Care = Shampoo + Body Wash + Face Cream

Shampoo
Body Wash
Face Cream

Shampoo
Body Wash
Face Cream
Total Personal Care

Brand Sales (Value, US$ mn) for Shampoo in Value Sales


1 Garnier 86.8
2 L'Oreal 60.5
3 Himalaya 50.3
4 VLCC 35.4
5 Patanjali 24.1
257.1
Brand Shares (Volume, %) for Body Wash in India, 2017
1 VLCC 31.8%
2 L'Oreal 21.5%
3 Garnier 17.1%
4 Himalaya 15.4%
5 Patanjali 12.8%
98.6%
Brand Shares (Value, %) for Face Cream in India, 2017
1 Himalaya 55.4%
2 Patanjali 15.6%
3 VLCC 12.5%
4 L'Oreal 9.7%
5 Garnier 4.5%
97.7%
Brand Shares (Volume, %) for Personal Care in India, 2017
Top 5 Brands Volume Share (%)
1
2
3
4
5

Q2 Please complete Table 2 based on the information given below


Total Dairy = Milk + Yoghurt + Flavoured Milk + Cheese + Others

Table 1: Total Dairy 2016 retail sales volume % breakdown


Milk 35%
Yoghurt 21%
Flavoured Milk 15%
Cheese 9%
Others 20%
Total Dairy 100%

Table 2: Total Dairy 2016,2017 retail sales volume breakdown


Category 2016 2017
Milk 126.8
Yoghurt 77.6
Flavoured Milk 54.4
Cheese 33.3
Others 72.5
Total Dairy

Q3 Please calculate "sales per capita", based on the information given below

Country Sales (in USD mn) Population (in '000)


China 2,907 1,374,620
India 1,697 1,291,875
Russia 7,880 144,218
Australia 2,026 24,129
USA 18,465 324,231

Q4 Below is the data for countries in Asia Pacific. Complete the tables below and recommend the top

Retail sales volume of Juice market in Asia (million litres)


Historical
Geography
2013
Asia Pacific
China 313
India 266
Japan 186
Singapore 155
Indonesia 121
Others 61

Year-on-year growth rates of Juice market in Asia by retail sales volume


Historical
Geography
2013
Asia Pacific -
China -
India -
Japan -
Singapore -
Indonesia -
Others -

Q6
arket share of top 5 brands in Total Personal Care in India

2017 retail price per unit (in US$)


2.00 265
2.50 181
3.50 158
603.8
2017 retail sales volume % breakdown
53.0% 132.5
29.0% 72.5
18.0% 45
100.0% 250

33.8% Garnier 105.13 23%


23.5% L'Oreal 88.97 19%
19.6% Himalaya 134.87 29%
13.8% VLCC 74.97 16%
9.4% Patanjali 54.05 12%
100.0% 457.99 100%

23.06
15.59
12.40
11.17
9.28
71.49

73.41
20.67
16.56
12.85
5.96
129.45
Growth 2016/2017
3.5%

5.3%
2.1%
0.8%

given below

Sales (USD Per Capita)

ables below and recommend the top growth countries for juice in Asia.

Historical Forecast
2014 2015 2016 2017F 2018F 2019F
1,142 1,226 1,267 1,309 1,351
323 345 365 376
278 291 303 315 340
196 215 225 235 244
165 171 176 183
124 126 129 132 135 139
61 62 63 64

Historical Forecast
2014 2015 2016 2017F 2018F 2019F
3.8% 3.6% 3.4% 3.2%
3.5% 3.3% 3.2% 3.0% 2.9% 2.7%
4.5% 4.3% 4.1% 3.9% 3.7%
5.2% 4.7% 4.5% 4.3% 4.1%
3.3% 3.3% 3.4% 3.4% 3.4% 3.5%
2.1% 2.2% 2.2% 2.3% 2.4%
1.0% 0.9% 0.9% 0.8% 0.8%

Password 0
Enter Team Number 1
CAGR Growth CAGR
2020F 2014-2016 2016-2017F2017F-2020F
1,393

352
254
196
142

2020F
3.1%
2.6%
3.5%
3.9%
3.5%
2.5%
0.7%
205

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