1.

Give three examples of risks that should be considered in developing and

implementing strategic plans.

Delays in Project Completion

Implementation of a strategy might require the completion of a series of steps by different
departments within your organization. If one department can’t finish its allocated projects on
schedule, implementation of the strategy will be late. For example, you may plan to launch a new
product in the upcoming year, but if delays in product design or prototype test happen, your
strategic implementation will also be delayed.

Higher Implementation Cost than Forecast

During the planning process, you and your staff will make ready a marketing budget that shows
the cost of implementing your selected strategies. Particularly with strategies the company hasn’t
employed in the past, exactly calculating the costs can be difficult. As the strategy is rolled out,
you can see that the costs are higher than prediction, requiring difficult decisions to be made on
where costs could be reduced in order to keep the organization on track toward reaching its profit
goals.

Government Regulation
New government regulations could make it more complex for a small business to implement its
strategies. For example, a more restrictive zoning policy by a municipality can stop you from
opening the additional location you planned.

2. Give two examples of risk management strategies that can be used when developing
and implementing strategic plans.

Make a Plan
There are a few important items to include in a risk management plan, however. Here they are:
 a list of individual risks
 a rating of each risk depending on likelihood and impact
 an assessment of current controls
 a plan of action
For example, “Key client XYZ Corp is delay paying its invoice.” Maybe you are already
controlling for that risk by having automatic reminders sent out when the invoice is close to its
due date, and having one of your employee members responsible for following up individually
with phone calls and emails. You’d list those as remaining controls on your risk management
plan.

Decide How to Handle Each Risk

In the world of risk management, there are four main techniques:
 Avoid it.
 Reduce it.
 Transfer it.
 Accept it.

3. Give an example of a risk management strategy that can be used to manage

intellectual property risks inherent in strategic planning.
 Develop and have in place rapid response procedures to reduce risk when theft or abuse of
intellectual property occurs.
These are procedures that call for a difference in culture, a transformation as profound as the
shift to a customer-oriented culture that many institutions went through in the previous decade. It
is an orientation to awareness, protection and swift action. The commitment to make it occur,
like all leading-edge organizational changes, has to come from the top. If you are a director, it is
more than a dedication. It is an compulsion to shareholders.

4. Outline the benefit of conducting a SWOT analysis as part of a strategic planning

process and how a SWOT analysis is conducted.
The main positive things of conducting a SWOT analysis is that it has little or no cost - anyone
who understands your business can achieve a SWOT analysis. You can also use a SWOT
analysis when you don't get much time to address a complex circumstance. This means that you
can take steps towards refining your business without the expense of an external consultant
or business adviser.
To work out if anything is an internal or external factor, ask yourself if it could exist even if your
business didn't. If it could, then it's an external factor (e.g. new technology).
Use the following 8 steps to start a SWOT analysis.
1. Decide on the goal of your SWOT analysis
2. Research your business, industry and market
3. List your business's strengths
4. List your business's weaknesses
5. List potential opportunities for your business
6. List potential threats to your business
7. Establish priorities from the SWOT
8. Develop a strategy to resolve issues in the SWOT

5. Outline four examples of questions that could be used when conducting a SWOT
analysis.
Can you tell me your assets?
Do you have experience in this work (mission) before?
What areas do your participants have an advantage on?
What are the negative aspects in the market these days?
6. Outline the benefit of conducting a PESTLE analysis as part of a strategic planning
process and how a PESTLE analysis is conducted.

Importance of PEST Analysis in Strategic Planning

 It says about both internal and external matters that affect a firm’s failure and success
 It provides an overview of the business’ current position
 It predicts future and sheds light on current situation
 Checks business environment and lets firms to make strategic decisions
 Gives companies with a reality know of their performance and loopholes
 Develops firms to understand the economy and market and expand
 Gives a mechanism to identify threats and opportunities
 Enforces companies to learn markets and get new markets, nationally or globally
 Stops future failures and creates a system of constant success
 It supports firms assess the report and take countermeasures for correction and to analyse
threats.

1. Know the Categories

The first step in conducting a PESTLE analysis is knowing the PESTLE model itself — in
particular, the six categories. The six broad categories of profession variables that PESTLE
analysis draws from are:
 Political
 Economic
 Sociocultural
 Technological
 Legal
 Environmental

2. Do the Research
Once you’re acquainted with the six categories of PESTLE analysis, another step is to start doing
your research. If you’re new to business analysis, this can be complex than it sounds.

3. Put It All Together

Once you’ve got your information, the only thing left is to keep all the pieces together.

7. Outline four examples of questions that could be used when conducting a PESTLE
analysis.
What major influences are affecting people’s attitudes and behaviour in ways that would affect
my office or sector?
Are there trends discernible in specific groups that have implications for my organisation or
sector?
What changes are possible in the political priorities of government at regional, national and
European levels?
Will any changing technical method have an impact on political or economic events with
implications for my office or sector?

8. List two internal sources of information that a business could use to find out about
its market, competitors, customer base, vision, values and capabilities.
Sales
Internal data is collected from the sales department to know money, profit, and the bottom line.
Understanding these numbers gives a business the chances to make them more. It also gives
reasoning to place more focus on main field or cut them out altogether. The numbers may be
broken down further by analysing each distribution channel, price point, geographic area,
customer type, and salesperson.

Finance
The finance department has to be supplying internal data in the form of cash flow reports,
production reports, and a budget variance analysis. A cash flow report displays the amount of
cash generated and used within a certain period. A production report shows the cost occurred by
the company to produce a product or service. The cost involves raw material and labour. 

9. List two external sources of information that a business could use to find out about
its market, competitors, customer base, vision, values and capabilities.
TELEVISION AND RADIO MEDIA 
This source of business information is probably the least helpful of the various external sources
available to small business persons. Programs dedicated to general investment strategies and the
changing lucks of large companies can be found, of course, but the broad-based nature of
broadcasting makes it complete, if not impossible, to start programs aimed at narrow audiences.
ONLINE INFORMATION 
The phenomenon of online information is growing as much as computers are themselves. "The
power of the computer to store, organize and disseminate large amounts of information has truly
revolutionized business publishing," noted Lavin. "Large online systems can support overcome
the incredible part of published information.

10. Explain the purpose of developing organisational values and two techniques that
could be used to identify values as part of the strategic planning process.
The major purpose of developing organisational values is for the employees. Each and every
employee of the company must know these values to help them know with and connect to
targeted consumers, as well as to remind staffs about its priorities and goals.

Techniques to identify values are as follows:

Project brief and plan. In consultation with higher team members, we outlined our purpose,
or why we were doing this: “Why? To clarify and update what Recruiting Social means and
what we want to complete, so we can hold ourselves accountable inwardly (as a company,
as teams, and as individual team members) and externally (to our clients, candidates,
vendors, partner companies, stakeholders, and the broader public.” Then, we listed out the
steps we’d take to complete the objective, and scoped out how much time it will take and
who would need to be involved.
Discovery. The first and big step involved research. We performed 15-minute interviews
with all members of our small team, plus two clients. Interviewees were asked to know
attributes of our team and workplace and share examples of how they felt them. Once
interviews were completed, we held a 45-minute team workshop to collaboratively know the
insights uncovered in the one-on-one conversations.
 Assessment Task 2: Organisational vision and mission project

1. Preparation for meeting with team.

Introduction
In this assignment analyst has discussed case study of Native bush spices that manufactures and
retails a range of organic, Australian native foods including:
 Native herbs and spices
 Native herbal teas
 Native fruit jams and conserves
In Australia. Company is planning to enlarge its business by entering into International markets
of selling and distributing herbs and spices particularly in South-East Asia – specifically Hong
Kong, Japan and Singapore.
The company mission and vision set for the period of time is to develop the sales into particular
segment. The profit of the organisation will help to the stakeholders of the organisation to add
investment and all communities in which Native bush spices function to prosper. According to
the analysis of product given current competitions and rivalry position of business is to be
monitored in review of current market segment positioning of business. 

2. Meet with the management team (your assessor)

Discussion Held During Meeting

To reach over the management team and also to be able to evaluate how there can be the
strategic goals, objectives and the performance indicators has to be attributed to the ideas of the
cooperative ventures will be beneficial to easily enter into the market and also be able to control
the market. Even taking as a back seat, would still be able to make the market ours.

Native Bush Spices is an Australian native products business according to Coffs Harbour. To
develop the business Native Bush Spices, need to make the strategic planning and implement it.

Vision and Mission: The vision and mission of Native Bush Spices is to expand its business for
a long time. It is working on older strategy and needs to see itself in a large business all over the
world. For implementing its strategies, the Operational Manager of the Native Bush Spices
present the annual report of previous year in board of gathering and the revert has come from
Chair Board that is Native Bush Spices will be proceeding in a right direction. Chair Board is
predicting that Native Bush Spices will be the popular company within 5 years by providing
good facilities to its customer and it will be merged as the part of the manufacturing industry and
perceived its services for taking both big and small manufacturing industry. It became the major
components of establishment of large and small manufacturing services. It is the mission of
Native Bush Spices to give quality gourmet food so that the customers should be satisfied
towards the services of Native Bush Spices and should be able to meet the sustainability,
reliability and efficiency need of the customers of food which will revert as reward and profit to
the business. All above mentioned above is the vision and mission of the Native Bush Spices. To
allow the stakeholder’s investment in the Native Bush Spices mission is to bring up the
organisation in higher level and to make complete the vision, mission of Native Bush Spices is to
expand the products in food manufacturing industry so that they can earn big revenue.

Similarly, Herbie’s Spices, Forty-Five years of working in the organization, including face-to-
face lectures to groups from the general public, industrial brokering, manufacturing and
marketing, has made Herbie a prominent and popular figure amongst his peers, in Australia and
overseas.

Also, Indigiearth, provide premium bush foods made from authentic Australian native products
that are legally sourced and sustainably harvested. After years of workshops and corporate
catering, Indigiearth was started to the food industry and in 2012 with twenty-
five premium native foods.

The meeting is about cooperative ventures which would be accomplished in sync with the
leading supermarkets. It would support to grab the maximum market share, at less time and
would be beneficial to make a profitable and the sales target territory. The listening would be
base don't the verbal and the non- verbal reactions of the people and communication would be
open based.

Key business strategies and strategic objectives

According to Network (2012), the strategy of an organisation known as an important part of the
organisation. To implement the strategic planning organisation should know the value of the
customers as well as the staff of the organisation. There are so many methodologies have with
Native Bush Spices to make the income in an effective manner. Native Bush Spices has to
identify those sectors which impact on the value of the organisation. The aim of Native Bush
Spices is to make the position of the organisation in marketing at high level and for this it is
contributing their services to being a good corporate people in the way of recognising the duties
to be active participants in local levels. It will develop the value of the organisation. As per God
& People (2012) it has been seen through many institutions that to give the donation to profit and
non-profit organisation grow the value of the organisation and it also helpful to those persons
who need help. So, it would be added on the strategic planning of Native Bush Spices to give
away some part of the profit of the organisation to the different communities and non-profit
organisation.

3. Write a summary of the meeting outcomes.

As per the minutes organized on the basis of board meetings of Native Bush Spices enterprises
following objectives were talked and formulated for the future purposes.
Patricia Meets CEO of the group company offered various objectives which would be standard
guidelines for the operations of business as per the next five years plans. These are as follows:
1. Native Bush Spices primary objective is to enlarge the business in international market. As per
Java Estates delicate this could be top need that would include its acknowledgment. This will be
critical cooperation that has to be predicted at the most elevated amount.
2. To expand overall revenues by 5% in the upcoming period time. The time frame given here
for the enlargement approach will be 5 years. This has to get implemented in factuality with
expanded deals taking into account while making good value transactions with providers of raw
materials and other resources. Apart from that human resources in the business organisation is
encouraged to achieve the expected task.
3. To make the brand value of the group in the untapped geographical areas in a time span of 5
years
4. To reduce the overall wastes and mitigating the abnormal wastes account to the extent of 10
%. Various guidelines and standards are to be formulated to achieve the expected goals and
objective. 
5. Target a particular age group of 35- 65 years’ old who prefers to eat gourmet food.
After the review of vision and mission of the Native Bush Spices the understanding has
presented that the existing value of the Native Bush Spices will be same until the existence of the
organisation. It has been well understood by the employee of the company that the stakeholder of
the business will be doing as before and it has been about stewardship. The standard of moral
will also be started as before business does. For the employees of the Native Bush Spices the
view of CEO of Native Bush Spices is that the health and safety requirements of them can be get
priority first. Self-directed team conducted to motivate the employees so that the aim of the
Native Bush Spices is easy to achieve. In the point of external response, Native Bush Spices is
committed with wisely to environmental practices and control the strategic planning to make the
customer satisfied.

The discussion made that the changes has become the requirements for the company. As per the
prior criteria or planning Native Bush Spices expects to make the future in food industry to earn
large amount of profit but after changing time and analysing it can be found that there is a
necessary to make changes in incorporate innovations because it's been tan outcome of directive
of self-directed team. It is the preference of Native Bush Spices to improve the effectiveness and
process of customer solution. It is significant to evaluate the planning and its implementation so
that it come to know that how the business is performing work and how much the
implementation of the working going on. Evaluation of the working style has to be done in the
form of making the enhancement in the business. It would be very good for the business. It is
significant to adopt the new technology and make the innovation as per modern time. The new
strategy of planning must be not dependant on laurels. The organisation needs to apply strategic
alliances. It is the time to do partnership with well-established company and make the popularity
of the business in front of market in well-known and it may be made only for health partnership
which will supportive to implement the mission to attain the vision. 

Approaches are prepared while reviewing the present organisational strengths and weaknesses
and further monitoring the rival position in the market. Strategic decision is taken in main aspect
of investments portfolios, market risk, human resource management and activate to implement
an effective change. Strategies are prepared according to the internal business condition and
external environment conditions. Company can go for existing market penetration into the
competitive market scenario or develop an untapped market according to the current product that
is provided by customers. Here, company is seeking an expansion approach by entering into new
regions and focusing on increment in revenue by almost 5 % in the span of 5 years.

4. Send an email to the Management Team (your assessor).

Date: 03/05/2020
Email to: Management Team

Team members of the Native Bush.

Subject-: Meeting agenda discussion points

Hi All,

This email summarizes what we have discussed about the meeting associated to the co-operative
ventures which address the pros and the cons of it. As decided that there might be different
attributes about the cooperative ventures and it would be monitored how the best strategy will be
exercised to penetrate the business.

Not only it would support the company to formulate and to be able to typecast most of its good
stories. Cooperative ventures would be a blessing for the new organization strategy and it would
also help to penetrate the market easily, capturing maximum clients and to lead along with
another company. The flip side would be that it would be quite difficult to back out after forming
a successful venture.

Also Kindly grant approval to proceed to developing the strategic plan according to the agreed
vision, mission and values, as well as strategic objectives.

Feel free to for any suggestions and discussions on it.

Thanks.
 Assessment 3: Research and develop strategic plan project

1. Research Native Bush Spice Australia’s customers and competitors.

Identify sources of information to use to research Native Bush Spice Australia’s
market, competitors and target customers.

Magazines- There has been recent increment in popularity of Organic foods and Australian
owned and produced goods. This has led to a number of magazines being prepared available to
consumers that focus on these trends. Australian magazines, like Mind Food, Gourmet
Traveller, Sprout, Recipes, Delicious, having dined out and Eat Well magazine, just to say a few.
These magazines play an important role in the organization and development of new products for
the organization. It permits us to look gage the competition and upcoming trends.
Internet searches- The advancement of technology with the internet has contributed an
abundance of information from sources not just locally, but also globally. Numerous Blogs and
websites alike that emphasize solely on Organic Foods, Gourmet cooking and Native Australian
grown ingredient blogs. The ability to find everything and anything globally. Websites, Blogs,
Products, ingredients
Industry reports and market research - QUT
https://libguides.library.qut.edu.au › c. php
It provides research and analysis about the global information. It can support Native Bush Spice
Australia’s by providing global information.
Austrade
www.austrade.au.
The Australian Trade and Investment Commission, or Austrade, is another Australian
Government's trade, investment and education promotion agency. Austrade might be source to
say the Native Bush Spice Australia’s economic prosperity.

Trends and developments in the industry

There has been a massive trend toward locally developed and produced foods in recent years. It
has been greatly marketed toward keeping local sellers and smaller Australian producers able to
take part in the saturated imported product market. Australians have embraced this change in an
practice to keep jobs locally and in turn support Australia’s economy.
Additionally, there has been a tenfold increment in health awareness and the importance of
maintaining a healthy diet. This alone has led to a large increase in people wishing to eat the
“cleanest” produce. Organic foods have been searched after more increasingly.
There is still quite limited struggle for specifically native bush spices, however two main
competitors that specialises in only native spices include Herbies Spices. Herbies is taken and
run by John and Rosemary Hemphill who have Forty-Five years’ experience working in the
spice industry, including face-to-face lectures to many people from the general public, industrial
brokering, manufacturing and marketing. Herbies is well popular and popular in both Australia
and overseas markets. John Hemphill now enjoys sharing his extensive experience and
knowledge with his clients at Herbie’s Spices.
Another main competitor in the market is Indigiearth. Indigiearth is an Award Winning, 100
percent Aboriginal taken and established business, with its headquarters in Mudgee - the heart of
great wine country in Central West New South Wales. They offer premium bush foods made
from authentic Australian native products that are legally sourced and sustainably harvested.
After years of workshops and corporate catering, Indigiearth was started to the food industry and
in 2012 with twenty-five premium native foods.
Demand by chefs and home cooks for on-trend, premium quality local foods has steadily
increased, permitting Sharon to further development and introduce an ever-growing range of
responsibly sourced products.
Today, Indigiearth provides over two hundred products including native spices, foods, candles,
diffusers and the new all-natural Skin Care range.
Whilst Herbies and Indigiearth both take to the market native spices neither are fully organic and
neither have acquired organic certification.
Organic food companies, such as The Wild Hibiscus Flower Co, have also put together
themselves producing natural preservatives, teas and drinks made by premium Australian native
flowers.
Ballemy’s Organics are an organic baby food company another interesting area of substantial
growth. They offer recipes to their customers and even conduct training workshops and seminars
on how to use the various products they have available.
Organizations have got global recognition through in collaboration with international, non-
governmental organizations. Bellamy’s Organics did this when making partner with the World
Health Organisation. This increased their international customer base and permitted a growth in
international markets.

Competitors
Competitors would involve Herbies and Indigiearth.
Production of the commodities in various flavours such as the native herbal tea can be produced
in different flavours like apple, ginger and make the flavours as natural as possible
China has become a leading country in need of organic foods in fact.
This could increase the range of goods available in trade chains. Recently, the most widely
practiced trade chains are with food. Primarily dairy products, bread and vegetables of organic
origin.
Potential customers however, could also be interested in organic meat and fruit.
Supply of organic cosmetics, spa products, herbs and herbal products would be extended in
connection with the growing interest to green and eco-friendly way of life.
Providing more organic products in other types of retail outlets, such as hotels and restaurants.
Other relevant factors.
Contraction of consumption because of poor availability of organic products. An important part
of potential consumers argue that they do not identify where to buy these products or that they
have never seen them sold in stores. Limited distribution channels are likely to bring the
consumption to remain at a level which it is at present time.

2. Research and review potential cooperative ventures as discussed at the meeting.

This should include their risks and benefits.

Mitigated consumption due to poor popularization of bio products. Promotion of organic

products has many dimensions. First is related to the level of awareness of the consumers that
manufacturers and traders determined as relatively low. This creates a risk and consumption
remains reduced unless steps are taken to enhance the level of awareness to consumers. Another
issue is the lack of advertising of organic products. This is one of the factors which the producers
themselves regulate as an obstacle to better realization of such products.

Breaking of production for unfavourable external economic factors. Deepening of economic

shortage is one of the factors that could badly affect organic producers.

Research conducted on the Cooperative venture with risks and benefits

Through a strategic alliance, two organizations will decide to share resources to accomplish a
particular, mutually beneficial project. This type of agreement is less participated and less
binding than a joint venture, where the two businesses pool resources in the creation of a
different business entity. Each of the two organizations will maintain their autonomy in a
methodological alliance while gaining a new opportunity.

Native bush spices Australia has to be considered during the planning phase of cooperative
venture may select to work with another cooperative, commercial firm or individual on a
particular project. For the duration of the project, the other entity does not require to join the
cooperative. Instead, these joint ventures give permission the entities to remain separate while
working together on a common goal. This arrangement gives permission the cooperative to take
advantage of the partner's resources, while it controls its democratic structure.

Strategic alliances would be as simple as two companies sharing their technological and/or
marketing resources. On the contrary, they can be very complex; involving a number of
organizations, positioned in various nations around the world.
These organizations may in turn be related with other businesses in separate alliances. The result
is a confused of intertwined companies, which may be competing with each other in many
product areas while working together in some.

 A strategic alliance offers a business to get competitive advantage through access to a

partner’s resources, involving markets, technologies, capital and people.
 Joining up with others gives complementary resources and capabilities, making it possible
for businesses to grow and expand more speedily and effective way.
 Alliances also benefit organizations by lowering production costs, and developing and
diffusing brand new technologies quickly.

Strategic Alliances are also employed to grow up product introduction and avoid legal and trade
barriers expeditiously. In this age of rapid technological changes and global markets forming
alliances is usually the fastest, most effective technique for attaining increment objectives.

The risks involved in Strategic Alliances:

1. There can be variations between both the parties on the processes and functions of the
business activities even after the arrangement is clear and crisp for both the companies.
2. If there is a term in the consensus of the Strategic Alliance that the parties should inform
each other of their proprietary information that it needs a high level of trust between both
the entities.
3. The parties may become dependent on each other in case of the long-term Strategic
Alliances.
4. Partners may not interpret well or lie about their competencies or other crucial factors.
5. One party may be able to stand to the obligation of resources and capabilities to the other
party engaged.
6. In the alliance, one of the parties may assure heavily whilst the other may not be that
serious about the completion of the common goals and objectives.
7. It can be the case that the partners might fail to utilize their complementary things in an
effective manner.

I selected 2 companies for do strategic alliance:

• Smart organic

• Ontario Natural food company

The reason I selected these 2 organizations is why we could generate a synergy of work since
these companies manage high quality standards in their products which would provide us to
enhance the Market and increase our sales by 20% in a period of time. I'm not more than 1 in the
middle, thus giving permission the company a Window to show our products in different
countries in Europe and the West.

3. Develop a SWOT and a PESTLE analysis

SWOT Analysis
Strengths Weaknesses
 Organic certification  Low visibility
 Australian owned and run  Limited products available currently
 Operating in a growing trend market  Limited staff
Production  No international distribution channel
established
 Well suited to Australian production
Production
conditions
 Farm income diversification potential  Yield and production variability
 Opportunities for sustainable  High production costs
enterprises  Lack of production chemicals and IPM
Post-harvest  Reliance on wild or unimproved varieties
 Labour intensive growing and harvest
 Partnerships with major food techniques
companies
 Partnerships with major retailers Post-harvest

Markets  Utilise as raw ingredient limits price

processors can pay
 Unique products and sought after  Traceability and food safety systems often
flavours missing
 Provide health / functional food
benefits to consumers Markets
 Supply more for niche products, undersupply
for mainstream commercial opportunities
Industry building
 Industry growth has been slow since the
1980s
 Capitalisation of the industry
 Lack of profit – producers and processors

Opportunities Threats
 Expansion of product ranges  Competition
 Greater marketing and brand visibility  Environmental factors affecting production
 Expansion into international markets and farming
 Increased sales  Rising labour costs
 Cheaper alternatives claiming “organic”
Production
threatening reputation
 Myrtle rust – lemon myrtle, anise
Production
myrtle, riberry
 Facilitation of grower cooperatives  Myrtle rust – lemon myrtle, anise myrtle,
 Post-harvest riberry
 Techniques and systems to maximize Post-harvest
product quality
 Invest in product development  Emerging food labelling and safety issues
 Increase supply chain cooperation and Markets
trust
 Low cost and synthetic imports • Interstate
Markets trade restrictions post myrtle rust
 Market development and consumer  Internationalization, homogenization of food
awareness industry
 Expansion Internationally
 Business models for financial success
 Foster partnerships with additional
funding groups
 Export sales to multinational food
companies

PESTLE ANALYSIS
Political

 Strong possibility- of introduction to impose carbon tax on all intensive goods used for
commercial use

 Market Regulations

 Anti-discriminatory laws and minimum wages

Economic

 Make better of Australian dollar against trading partners in coming years.

 Economic situations and trends

 Market Distribution

 Interest and exchange rates

Social

 Lifestyle trend to eat out is being more affluent and frequent

 Steady population growth rate

 Consumers are very aware of the impact of business activity on the local
Technology

 Internet, information and social networking technologies regulating to evolve and give
new challenges and opportunities for marketing.

 Native Bush Spices Australia will give continuation with its effective use of its website to
promote and sell products and social networking to meet its target markets.

Legal

 Native Bush Spices Australia already had environmentally sound policies, but more of
these policies can make better the company’s brand image. They also have the
opportunity to monetize on its organic certification to build the company’s reputation.
The organic certification checks suppliers based on 100% organic practices and in turn
provides customers the peace of mind that they are in fact getting a complete organic
goods. They legally have to make sure every aspect of growth and production are in fact
mainly organic or they risk legal action for wrong or misleading claims.

Ecological/Environmental Factors

 Our recent environmental extremes such as bushfires and flooding endanger the productivity
of farmers in the production and supply chain.

Areas of the Coffs Coast where Native Bush Spices co-currently function have been impacted
and may take time to fully recover.

4. Send an email to your assessor.

Dear Assessor,

I hope you are well.

Please find attachment of my SWOT and PESTLE analysis of Native Bush Spices Australia.

Organic certification has got them an immense advantage over their competitors as it provides
customers peace of mind. The Australian and overseas trend toward clean organic products and a
healthy lifestyle will be a positive advantage for Native Bush Spices. There is a strong
requirement and need for organic products in China in fact. This leads them into a huge
opportunity to diversify globally.

One of the main dangers to the current operation and production has been the environmental
instability in the farming areas in the Coffs region. The bushfires and flooding have made bad
the farming land and could probably affect the crops. We have seen an increment in the cost of
locally produced product on the shelves at present.

For a more detailed analysis please check attached the SWOT and PESTLE for your perusal.
 Any feedback you would give me, would be highly appreciated.

Thanks kindly,

Attachment

SWOT &
PESTLE.docx

5. Update your PESTLE and SWOT analysis

Revise these to reflect with any feedback provided by your assessor

Updated SWOT Analysis

Strengths Weaknesses

 Vision and attention to overall  Emphasizes on vegetarian spice mixes and they
that has taken the company to have the poor presence in the ready to have category
success. as well
 Quality follows stringent quality  Ingredients and composition mixing of additives
norms in the grading and drying have been no direct things
of the spices and ensure that the  Brand Ambassador business plans to enlarge or
smell and texture are gained penetrate into larger markets or target younger
during packaging. audience approach may not work
 Low cost cheapest ingredient in a  Low Penetration though they have South Australian
recipe Spice Mixes are not good in taste and thus not
 first organizations to realize the popular.
scope of ready-made masalas and
they pioneered the notion of
grinding spices and selling it in
packets

Opportunities Threats

 Competition Many companies are also giving effort

 Quick Cooking with more women to promote organic spices
adding into the workforce,  Health conscious people liking less spices
families are willing to spend  Entry of international brands
lesser and lesser time in the
 kitchen cooking
 The customer is longing to spend
on ready to use products and thus
there will be a surge in demand
for processed and semi-processed
food.
  Recently the low number of such
Australian products in the market
and this is an area that spice
companies can easily target.
 Export Catch Spices

Updated PESTLE Analysis for Native Bush Spices Australia

Political factor
Is great political pressure on the food industry due to government stability increases the
economic activity in the country and government can make different regulations to control the
business activities
Economic factors
The economic factors, situations and incidents may impact the growth of any industry and it also
impacts the retail food industry due to different reasons like disposable income, interest rates,
inflation, consumer spending, unemployment, taxation, monetary issues, and recent economic
recession in various countries. The labor cost is going high, then the supply cost and the selling
prices of the products will also be going high.
Social factors
The social sector has the impact of eating habits of the person and their local trends of spices.
Despite of some social and behavioral issues, the trend of suing the organic food is becoming
popular among the young generation of various countries.
Technological factor
Is used to get the competitive merits over the competitor brands. They have to tackle different
technological issues from the production of the food products to the packing supply to the
customers.

5. Develop the Strategic Plan.

Strategic Plan
 2020 – 2023

Native Bush Spices Australia

Executive Summary

The company is dedicated towards the production of top quality organic products for its consumers.
The products must blend into the market with ease.
Native Bush Spices Australia will always see the organic certification criteria, be chemical free and
sold at prices which are affordable to the consumer.

Vision
Living in a sustainable world through seed to plate. We are currently working to establish ourselves as
the most reputed and seeking after supplier of native bush spices.

Mission
Native Bush Spices Australia is dedicated to providing the highest quality product to all its clients.
We proactively get to market natural, organic and local foods and products.

Our values are:

 Respect: taking time to understand and value each of our clients and respecting their
choices.
 Responsibility: acting with integrity towards our staff, our customers, community and the
environment.
 Caring: a duty of care for our employee, customers and the environment.
 Excellence: to always look to give the best quality product and customer service.
 Integrity: to act with honesty, openness and do what we say we will do.
 Innovation: to be industry leaders.

Strategic Objectives
Develop sales and create broader brand awareness
Make a wider range of products
Expand overseas

The market
Australian market and the Asian market (Emphasis being on Hong Kong, Japan and Singapore)

Market characteristics & conditions

The organic spice and food market is quickly growing but still considered a new region of production.
Whilst there is competition, it is comparatively low on a international scale.

High competition from the Australian market getting competitors such as Herbies Spices, Indigiearth,
Ballamy’s Organics and Wild Hibiscus Flower company. Having gained international and national
advantage through their many years of operations in the country and abroad.

However due to the organic food production still increasing there is still extensive room to make a
brand that can dominate in the growing industry.

Competitors (locally)
Ballamy’s Organics
Herbies Spices
Indigiearth
Wild Hibiscuus Flower company.
Potential new and emerging markets
Diversification and enlargement of distribution channels. Stimulating demand by alluring new
customers. Except through expansion of the distribution channels, the need of organic products could
be induced by promotion of organic products amongst big sections of the population.
Other relevant factors
Presence of imitations, or cheaper low-quality equivalents. Presence of imitations (products that
claim organic but are seen to be false and misleading claims) This makes a sense of distrust to the
market on the part of consumers and may become a prerequisite for denial consumption.

PESTLE
Political
 Strong possibility- of acquaintance to impose carbon tax on all energy intensive products used
for commercial use
 Market Regulations
 Anti-discriminatory laws and minimum wages
Economic
 Strengthen of Australian dollar against trading friends in coming years.
 Economic situations and trends
 Market Distribution
 Interest and exchange rates
Social
 Lifestyle trend to eat out is being more affluent and frequent
 Steady population growth rate
 Consumers are really aware of the impact of business activity on the local
Technology
 Internet, information and social networking technologies being continued to evolve and give
new challenges and opportunities for marketing.
 Native Bush Spices Australia will be continuous with its effective use of its website to make
big and sell products and social networking to meet its target markets.
Legal
 Native Bush Spices Australia already have environmentally very good policies, but more of
these policies can make better the company’s brand image. They also have the chance to
capitalize on its organic certification to make the company’s reputation. The organic
certification examines suppliers based on 100% organic practices and in turn provides
customers the peace of mind that they are in fact making a whole organic product. They
legally have to make sure every aspect of growth and production are in fact mainly organic or
they risk legal action for false or misleading claims.
Ecological/Environmental Factors
 Our recent environmental extremes such as bushfires and flooding endangers the productivity
of farmers in the production and supply chain.
 Areas of the Coffs Coast where Native Bush Spices co currently function have been impacted
and may take some time to fully recover

Situation Analysis

Strengths Weaknesses
 Organic certification  Low visability
 Australian owned and run  Limited products available currently
 Operating in a growing trend market  Limited staff
Production  No international distribution channel
established
 Well suited to Australian production
Production
conditions
 Farm income diversification potential  Yield and production variability
 Opportunities for sustainable enterprises  High production costs
Post-harvest  Lack of production chemicals and IPM
 Reliance on wild or unimproved varieties
 Partnerships with major food companies  Labour intensive growing and harvest
 Partnerships with major retailers techniques
Markets Post-harvest
 Unique products and sought after  Use as raw ingredient limits price
flavours processors can pay
 Offer health / functional food benefits to  Traceability and food safety systems
consumers often missing
Markets
 Oversupply for niche products, for
mainstream commercial opportunities
Industry building
  Industry growth has been slow since the
1980s
 Under capitalisation
 Lack of profit – producers and processors

Opportunities Threats
 Expansion of product ranges  Competition
 Greater marketing and brand visibility  Environmental factors affecting
 Expansion into international markets production and farming
 Increased sales  Rising labour costs
 Cheaper alternatives claiming “organic”
threatening the reputation
Production
Production
 Myrtle rust – lemon myrtle, anise myrtle,
Ribery  Myrtle rust – lemon myrtle, anise myrtle,
 Facilitation of grower cooperatives riberry
Post-harvest
Post-harvest
 Techniques and systems to maximize
product quality  Emerging food labelling and safety issues
 Invest in product development Markets
 Grow supply chain cooperation and trust  Low cost and synthetic imports •
Markets Interstate trade restrictions post myrtle
rust
 Market development and consumer
 Internationalization, homogenization of
awareness
food industry
 Expansion Internationally
 Business models for financial success
 Foster partnerships with additional
funding groups
 Export sales to multinational food
companies

Actions Timelines Responsibility Key performance indicator

Hiring more staff 1-2 Months Operations Manager Increased productivity
To support ease the Increase in the number of sales
organizational operations
and help reach out a
greater number of the
clients.

Increment production of raw 8 months Produce Manager Sufficient supply to meet an

materials required for an making a nursery bed and increase in demand

increased sales output planting some of the Less production costs

plants which are essential
in the production
Training of staff 3 Months Sales Manager and Quality knowledge of goods
Admin Manager Excellent customer service
Training the members of Increased productivity
employee on how the
organization functions
and what the market
requires from them
Benchmarking 1-3 Months To make sure that there Getting international
is partnership between recognition.
the organization and
other food processing
industries
Emphasis on intensive continuous Marketing Manager Greater brand product
marketing Strategies awareness.
Product development 12 Months CEO + management Creation of a 2-3 new products
to introduce to the current
product catalogue
 6. Send an email to your assessor.

Dear Assessor,
I hope this email meets you well.
After assessing the SWOT and PESTLE analysis I have prepared a Strategic Plan for Native
Bush Spices Co.
You will get note the main actions to be done in the next twelve months in order to meet their
objectives. These actions will require to be broad and will include hiring more employee
along with providing training. To grow both locally and within Asia, they will require a
larger staff to grow productivity and output.
Product development has to be continued on a constant basis, should they like to broaden
their product range.
Production of raw produce will require to be escalated to reach the growth we are intending.
This will mean that refining both our goods and post production processes.
For a more overall appraisal of the strategic plan, please find it attached. Of course your
feedback will be highly appreciated.
Kind Regards,

Attachments

Strategic Plan.docx

7. Update your strategic plan

The below mentioned table will discuss the strategy that will be required to achieve the
objectives prepared by business organisation to be secured in the span of 5 years. Along with that
main responsible person is also set which will take care for the desired objectives.

  Business Prioritised list

of Timeframe for Responsible Performance
objectives strategies achievement authority for indicators
of objectives each
strategy
1.   Expansion Increase in marketing 5 years Marketing Grow in the
 in untapped and promotional and research revenue over
regions of methods head the period of
Australia time in
particular region
of Australia
2.   Increase the Inspiration of human 5 years Marketing Increase in
overall resource to effectively and research client base of
revenue by increase in sales head the customers
5% and upcoming
Make it familiar newly
orders.
designed products
offered to its customer
base

3.   Build brand Process engineering 5 years Hiring of Increase in

value of skills effective needs and
business expertise and demand of the
Make competitive
offering products
advantage by effective
goods at
promotion
comparable
Building product line lower price as
of rival brand
price

4.   Reduce the Focusing and division 5 years Quality and Witness of

overall of work base. control subsequent loss
wastes by management in the overall
Checking areas where
10 % head wastes
major defaults exists
Curbing those areas to
maximum extent

8. Send an email to your assessor.

I hope this email meets you well.
After Updating the SWOT and PESTLE analysis I have made an updated Strategic Plan for
Native Bush Spices Co.
You will note the major actions to be implemented in the next 5 years in order to see their
objectives. These actions will require to be broad and will include hiring more employees along
with providing training. To increase both locally and within Asia, they will require a larger staff
to increase productivity and output.
Product development should be regular on a constant basis, should they wish to expand their
product range.
Production of raw produce will require to be escalated to see the growth we are intending. This
will mean refining both our production and after production processes.
For a more overall appraisal of the updated strategic plan, please see it attached. Of course your
feedback would be highly appreciated.
Kind Regards,

Attachment

Updated Strategic
Plan.docx
 Assessment 4: Strategic Plan performance monitoring

1. Write a report for management.

Management report
Key performance indicators
• A 20% increment in total sales revenue.
• International market known and exporting commenced. Sales to international markets to
comprise 20% of total income.
• Suitable alliance for marketing got to know and 10% increase in sales attributed to
alliance marketing.
• Know new products through review of competitors’ web sites.
Key performance indicators performance
Our goal of a 20% increase in total sales revenue was highly reached and exceeded. Total sales
revenue went up from $550, 000 to $800, 000. That makes for a 45.4% increment in sales
revenue. Almost double of our starting expectations.
In the past twelve months Native Bush Spices Co began export to sell globally in both Hong
Kong and Singapore. Strategic plan KPI was being benchmarked at 20% of total sales. Total
international sales were not reached as 70’000. This 8.75% of our total sales revenue. Less than
half of the KPI.
The strategic management plan ought to get a suitable alliance for marketing and known the KPI
to be 10% increase in sales attributed to that alliance marketing.
Unfortunately, we did not meet this KPI at all. Native bush spice Co failed to find a suitable
alliance for marketing and therefore got 0% increase in sales revenue as a matter of our projected
marketing alliance.
Similarly, the strategic plan set out to know potential new products through keen research and
review of our competitor’s offerings. Our product development KPI was to get ideas and that
could lead to possible new products. We failed to see this KPI with current data displaying no
ideas for new products were attained.
Recommendations for the next twelve months
As Operations Manager, I have checked the data from our previous 12 months of operation and
assumed our original strategic objectives and main performance Indicators.
Whilst we have grown our total sales revenue well beyond expected, we have also failed to get
some significant parts of our strategic plan for long term success.
Figures state that we have increased out our sales greatly on a national scale, which has been
very good. It is my recommendation that we give continuity this momentum but focus quite
strongly on developing our marketing alliance and product range, Further display in the
Australian market could look local sales increasing further.
Our international expansion into Hong Kong and Singapore did not have hurdles. Though we
don’t reach our KPI we should miss, we have only just got into the foreign market. During the
next twelve months, our focus must be to grow our distribution network further among a number
of leading retailers and big retailers. We are recently working to further expand into the Japanese
market in coming months.
No new goods or product idea were made in the last 12 months. This leads me to tell the
possibility of hiring employees to focus on product development. Whilst we have very good
products existing the requirement for innovation will we be required if we are to meet our
competitors and grow.
Changes that will need to be made in regards to our strategic plan will include:
• A 50% increase in sales revenue for the coming twelve months (this revision should be
based on our previous year 45.4% increase in total sales revenue)
• Emphasis on our marketing strategies and more effort be made to find a suitable alliance
for marketing.
• Get specific product research and developed personnel.
While our strategic plan outlined a requirement for product innovation, our KPI requires to be
updated with the introduction of staff primarily looking to enhance and implement new products.
Our KPI might include 2 new product launches in the next twelve months.
Best practice strategic planning processes
There are various frameworks and methodologies for strategic planning and management.
While there are no absolute rules regarding the right framework, should follow a similar pattern
and have common features. Many frameworks cycle through some differences on some very
basic phases:

• Analysis or assessment, where an understanding of the recent internal and external

environments is made
• Strategy formulation, where high level strategy is made and a basic organization level
strategic plan is made
• Strategy execution, where the high level plan is written in another language into more
operational planning and action items, and
• Checking or sustainment / management phase, where ongoing refinement and checking
of performance, culture, communications, data reporting, and other strategic management
problems occurs.
Native Bush spices Australia I know achieved this primarily in the first strategic plan. However,
there are many rooms for improvement to be done.

Analysis and Assessment was thorough in a whole in the previous strategic plan however I
believe there was not sufficient high level strategic planning in the way of planning specific
actions to be created. I believe there should be a much more in depth set of actions, broken down
into particular time lines.
The part of the strategic plan that failed I believe is in the ongoing evaluation at various intervals
within the first 12 months.
Product development for example should have been monitored every few months to make sure it
didn’t escape under the radar.

2. Send an email to the Management Team (your assessor).

Dear Management Team

I hope you are all well.
As our first twelve months of following our recent strategic plan have come to a close, I have
checked and done a thorough analysis and evaluation on our final data.
Enclosed is the Management Report granted for you all to read.
It stipulates our output against our KPI’s set.
I have included my recommendations for our another twelve months.
Please feel free to provide your valuable feedback and if you have any further queries, don’t
hesitate to contact me.

Kind regards,

Attachment

Management
Report.docx