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The document analyzes the strengths, weaknesses, opportunities, and threats of using raffles and fundraising. It identifies cheap raffle tickets and increased donations as strengths, while difficulty providing prizes and limited sponsors are weaknesses. Opportunities include engaging supporters through social media and awareness growth, while threats involve competition and limited resources.

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Ranita Castro
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33 views

Asdf

The document analyzes the strengths, weaknesses, opportunities, and threats of using raffles and fundraising. It identifies cheap raffle tickets and increased donations as strengths, while difficulty providing prizes and limited sponsors are weaknesses. Opportunities include engaging supporters through social media and awareness growth, while threats involve competition and limited resources.

Uploaded by

Ranita Castro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS (Raffle and Fundraising)

Strength
 For cheap raffle ticket, there is a huge probability that a lot of people will take part.
 Increase revenue, especially online donations
 Social channels are increasingly being used as a part of the overall plan
 Doing some innovative campaigns and integrating fundraising ideas across different
channels
 Increasing focus on design, user experience, and content
Weakness
 Difficulty on providing and delivering prizes for the winners of the raffle draw
 Limited sponsors/partners and source of prizes
 Current system cannot be customized to support complex events
 Lack of key skill sets and career paths around social and analytics
 Mobile-friendly design remains sporadic and a lower priority
Opportunities
 Organization-enabled crowdfunding can create significant revenue streams and
engage supporters through social media with minimal impact on resources
 Growing brand/organization awareness
 Gain loyal runners/supporters, attract new participants, and expand audience
 Improve fundraising capabilities knowledge and experience overtime
 Enhance/increase sponsor involvement
 Build on social sharing and utilize marketing noise for creativity and innovative
testing
Threats
 Saturated race market leads to increasing competition for supporters’ donation and
time
 Increasing cost and limited staff resources
 Platform and provider confusion, specially for emerging trends like crowdfunding
 Insufficient resource commitment for online and social restricts revenue growth
 Click thru and open rates continue to decline making it harder to get a supporters’
attention

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