Assessment Tasks for

BSBCRT401 Articulate, present and

debate ideas

Student Assessment Tasks

BSBCRT401 Articulate, present and debate ideas

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Table of Contents

Table of Contents 2
Assessment Information 3
Assessment Instructions 4
Student Assessment Agreement 5
Assessment Task 1 Cover Sheet 6
Assessment Task 1: Written Questions 7
Assessment Task 1 Instructions 9
Assessment Task 1 Checklist 10
Assessment Task 2 Cover Sheet 11
Assessment Task 2: Ideas project 12
Assessment Task 2 Instructions 13
Assessment Task 2 Checklist 16

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 Assessment Tasks for
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Assessment Information

The assessment tasks for BSBCRT401 Articulate, present and debate ideas are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.

To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.

Assessment Plan

Assessment Task Assessment Task Summary

1. Written questions Students must answer all questions correctly.

2. Ideas project Students must research, develop and present their ideas
about marketing communications ideas.

Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.

When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.

Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.

Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.

Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.

Naming electronic documents

Students are directed to name documents logically.
Each should include:
 Course identification code
 Assessment Task number
 Document title (if appropriate)
 Student name
 Date it was created
For example, FNSBKG404 AT3 Trial Balance Joan Smith 20/04/17

Additional Resources
The following resources will be given to you before you begin Assessment Task 2.
 Briefing Report Template

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Assessment Instructions

Each assessment task in this booklet consists of the following:

Assessment Task Cover Sheet

This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.

The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.

Depending on the task, this may include

 resubmitting incorrect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.

Assessment Task Information

This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required

Assessment Task Instructions

These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.

Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.

If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.

Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.

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 Assessment Tasks for
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Student Assessment Agreement

Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.

If there is anything that you are unsure of, consult your assessor prior to signing this agreement.

Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.

Do you understand your rights to re-assessment?  Yes  No

Do you understand your right to appeal the decisions made in an assessment?  Yes  No

Student name

Student number

Student signature

Date

Assessor name

Assessor signature

Date

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Assessment Task 1 Cover Sheet

Student Declaration
To be filled out and submitted with assessment responses

 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name

Student ID number

Student signature

Date

Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature

Date

A copy of this page must be supplied to the office and kept in the student’s file with the evidence.

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Assessment Task 1: Written Questions

Task summary
 This is an open book test.
 Students need to answer all of the written questions correctly.
 Answers must be word processed and sent to your assessor as an email attachment.
 Students must answer all questions within 1 hour.

Required
 Access to textbooks/other learning materials
 Computer and Microsoft Office
 Access to the internet

Timing
The assessor will advise you of the due date of this submission.

Submit
 Answers to all questions

Assessment criteria
 All questions must be answered correctly in order for a student to be assessed as having completed
the task satisfactorily.

Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt(s) will be arranged at a later time and date.

Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.

Students are encouraged to consult with their assessor prior to attempting this task if they do not
understand any part of this task or if they have any learning issues or needs that may hinder them when
attempting any part of the assessment.

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Written answer question guidance

The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell
you how you should answer the question. Use the definitions below to assist you to provide the type of
response expected.
Note that the following guidance is the minimum level of response required.

Analyse – when a question asks you to analyse something, you should do so in in detail, and identify
important points and key features. Generally, you are expected to write a response one or two paragraphs
long.

Compare – when a question asks you to compare something, you will need to show how two or more things
are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected
to write a response one or two paragraphs long.

Contrast – when a question asks you to contrast something, you will need to show how two or more things
are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write
a response one or two paragraphs long.

Discuss – when a question asks you to discuss something, you are required to point out important issues or
features, and express some form of critical judgement. Generally, you are expected to write a response one
or two paragraphs long.

Describe – when a question asks you to describe something, you should state the most noticeable qualities
or features. Generally, you are expected to write a response two or three sentences long.

Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments
for and against something. Generally, you are expected to write a response one or two paragraphs long.

Examine – when a question asks you to examine something, this is similar to “analyse”, where you should
provide a detailed response with key points and features and provide critical analysis. Generally, you are
expected to write a response one or two paragraphs long.

Explain – when a question asks you to explain something, you should make clear how or why something
happened or the way it is. Generally, you are expected to write a response two or three sentences long.

Identify – when a question asks you to identify something, this means that you are asked to briefly describe
the required information. Generally, you are expected to write a response two or three sentences long.

List – when a question asks you to list something, this means that you are asked to briefly state information
in a list format.

Outline – when a question asks you to outline something, this means giving only the main points, Generally,
you are expected to write a response a few sentences long.

Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the
main points. Generally, you are expected to write a response a few sentences long.

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Assessment Task 1 Instructions

Provide answers to all of the questions below:

1. Explain three different ways that could be used to present ideas to staff in the workplace and at
least three factors that you should consider when choosing the best way of presenting ideas to
staff.

2. Your Manager at work constantly blocks your ideas. Explain three reasons relating to your
Manager’s values, beliefs and attitudes that may cause his negative response to your ideas.

3. Identify five skills and/or attributes that you consider are important for a person to have when
participating in the development of ideas. For each skill or attribute you list, outline why you
consider this skill or attribute to be important.

4. Read the article at the following link and, in your own words, discuss two habits that you feel are
important for people to have great ideas, and why.
http://www.fastcompany.com/3051713/hit-the-ground-running/8-habits-of-people-who-always-
have-great-ideas

5. Explain the Ozborn-Parnes model of Creative Problem Solving and why the use of such a
model can assist in generating ideas.

6. Explain the role of storytelling in communicating ideas, particularly complex ones.

7. Describe the benefits and risks of using humour in presentations or debates about ideas.

8. Describe a benefit and a risk of sharing personal information in a presentation or debate.

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Assessment Task 1 Checklist
Student’s name:

Satisfactory
Did the student provide a sufficient and
performance Comments
clear answer that addresses the
suggested answer for the following? Yes No

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

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Assessment Task 2 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses

 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name

Student ID number

Student signature

Date

Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature

Date

A copy of this page must be supplied to the office and kept in the student’s file with the evidence.

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Assessment Task 2: Ideas project

Task summary
This assessment task requires you, in the role of Marketing Officer for Ozwide Dream Clean, to research
ideas for marketing communications in order to assist with business growth. You must then present your
ideas at a meeting with senior management, as well as an investor who is considering investing in the
business.

This assessment will be undertaken in the simulated environment in your RTO.

Required
 Computer and Microsoft Office
 Access to the internet for research
 Briefing Report Template
 Presentation space
 Roleplay participants

Timing
The assessor will advise you of the due date of this submission.

Submit
 Email to your assessor with your briefing report and presentation attached
 Email to your assessor with your blog page attached

Assessment criteria
For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily
address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to
complete further assessment to demonstrate competence.

Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt(s) will be arranged at a later time and date.

Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.

Students are encouraged to consult with their assessor prior to attempting this task if they do not
understand any part of this task or if they have any learning issues or needs that may hinder them when
attempting any part of the assessment.

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Assessment Task 2 Instructions

Carefully read the following:

Ozwide Dream Clean is a small cleaning business that services both residential and commercial customers.
Business is split evenly between residential and commercial customers. The business prides itself on its
point of difference of being a high-quality provider of cleaning services. Cost of services are slightly higher
than competitors, due to this point of difference. Currently customers call the office by phone to book
cleaning services.
To date, the business has done little marketing. It has a basic web site that includes three pages: About Us,
Services Offered and Contact Details. Luckily, the business has a great reputation, and has a significant
number of customers who have mostly come through a referral.
The Managing Director of the business wishes to grow the business through a number of strategies, with
one of them being to increase marketing communications. As the newly appointed Marketing Officer, you
have been tasked with coming up with suitable ideas for marketing communications and to present these
ideas at a formal presentation for discussion.
At this stage, the Managing Directors has advised that you should simply come up with as many ideas as
possible, which can then be further analysed for suitability. He wants you to be as creative as possible in
coming up with ideas.
As the group of people to whom you will be presenting your ideas are familiar with the business services,
but are assumed to be unfamiliar with marketing communication methods, you need to consider how to best
provide this information to the group.

Complete the following tasks.

1. Conduct research
Identify sources of information (at least three) about marketing communications and conduct
research on the importance of marketing communications, as well as innovative marketing
communications options available to Ozwide Dream Clean. Make a note of each of the sources
of information you identify to include in a short report to your assessor in the next activity.
Using your research on marketing communications, write down detailed ideas about marketing
communications options that can be used by the company, and the reasons why the ideas you
have identified would be appropriate. You should ensure that your notes include evidence to
back up the effectiveness of the methods you identify, for example, statistics or industry support.
Make notes for inclusion in the email to your assessor as outlined below. You are required as a
minimum to come up with three ideas for marketing communications.
Consider how you can best present this information to a group that is unfamiliar with marketing
communications. Make notes on your ideas.
When making your notes, think about the key messages that you wish to sell to the
management team and investor at the meeting where you will present your ideas, including the
importance of marketing communications, effectiveness of the marketing communications
options you have identified, including information/statistics to back this up, as well as reasons
why the ideas you recommend should be supported.

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2. Develop a briefing report

When you have completed your research, develop a short report for your assessor that includes
the following information:
 Details of the information sources you used to find out about marketing communication
methods.
 Brief statement about the importance of marketing communications
 Details of the ideas you have about marketing communications options for Ozwide Dream
Clean.
 Effectiveness of each of the options and reasons why all or any of the options should be
supported.
 Supporting evidence: facts to support the effectiveness of the marketing communications
ideas you are recommending.
 Your ideas for presenting information to a group that is unfamiliar with marketing concepts.
 The key messages that you will present.

Your report should be written in clear and concise English and address all of the above points.

Use the Briefing Report Template to guide your work.

Your briefing report should be about two pages.

3. Create a PowerPoint presentation

Use your research and notes to prepare your presentation, which should include the following:
 Use at least one story in your presentation as a technique for describing the idea.
 Use at least one form of multimedia in your presentation to get your ideas across, for
example, music, a video, photographs.
 Either share personal information or use humour to illustrate your ideas.
 Use hard facts to support your ideas: information on the effectiveness of the marketing
communications methods you are suggesting for the business.

The conditions above are designed to ensure that you deliver a presentation that will provoke
response and reaction from participants. You will be assessed on this.

You will have only 10 minutes to get your ideas across.

Plan and practice your presentation.

4. Send an email to your assessor.

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachments, and seek their feedback
and approval to move forward with the project.

Attach your Briefing Report and your PowerPoint presentation to the email.

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5. Conduct your presentation

Present your ideas at the meeting with the Managing Director and investor. Your assessor will
roleplay the Managing Director, and will organise another student to play the role of the investor.

After your presentation, you must provide the opportunity for questions and discussions. When
asked questions, you must provide your response confidently and with facts or relevant
information to support your response.

The Managing Director and investor will discuss your ideas, as well as their own, and you will
need to show through using active listening and appropriate non-verbal communication skills
that you are open to discussion about ideas.

During the presentation, demonstrate effective communication skills including:

 Speaking clearly and concisely
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding

6. Develop a blog
The final part of this assessment requires you to prepare a blog based on the ideas that you
have developed. You should also include the input from the meeting, refining of your ideas, and
generating new ideas.

This blog will be uploaded to the staff intranet for input by all staff. The blog should feature the
ideas that seem to be most appropriate for the business and include facts to support the
effectiveness of the marketing communication option. It should also identify those ideas that
were most liked by the group and encourage all staff to give their ideas.

The blog should be presented in a way that is easy to understand and uses images to assist
with the information presented.
The blog should be approximately one page and be written in clear and concise English. When
complete, it should be submitted to the assessor via email.

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Assessment Task 2 Checklist

Student’s name:

Completed
successfully
Did the student: Yes No Comments
Conduct research and report on in an email to the
assessor the following:
 Details of information sources used to find out
about marketing communication methods.
 Brief statement about the importance of marketing
communications
 Details of at least three ideas about marketing
communications options for Ozwide Dream Clean.
 Effectiveness of each of the options and reasons
why all or any of the options should be supported.
 Facts to support the effectiveness of the marketing
communications ideas
 Ideas for presenting information to a group that is
unfamiliar with marketing concepts.
Reflect and report on at least three ways of
communicating ideas for different purposes and different
people?
Prepare for and develop a presentation to provoke
response and reaction from participants as follows:
 Lasts for 10 minutes.
 Uses at least one story in your presentation as a
technique for describing the idea.
 Uses at least one form of multimedia in your
presentation to get your ideas across, for example,
music, a video, photographs.
 Includes personal information or humour to illustrate
ideas.
 Use facts/information on the effectiveness of the
marketing communications methods you are
suggesting for the business.
Following the presentation, provide the opportunity for
questions and discussions?

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Discuss own ideas and those of others to explore

options and to generate new ideas?
During the meeting, demonstrate effective
communication skills including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with
understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm
understanding

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

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