Project Work 8809
Project Work 8809
PROJECT WORK
Papers 8809/01, 8809/02 and 8809/03
Papers 1 – 3
Choice of Task
This year saw about two-thirds of the projects on Task 1 “Risk” and one third on Task 2 “Conflict”.
The choice of topics for “Risk” included managing business-related risks such as strategies to
guide financial risks for young entrepreneurs, going green in business, improving the businesses of
hyper-marts; technology-related risks such as development of nuclear energy in Singapore; and
social risks associated with the social media, open immigration policy, standing up against bullying,
etc.
The choice of topics for “Conflict” included managing conflicts between married couples, parent
and child, employers and domestic helpers, foreign workers and local workers, cyclists and
motorists on the road, etc.
Substantiation of Ideas
Most reports contained main ideas which were well-supported by a good range of both primary
(interviews, surveys, pilot testing, etc.) and secondary research. In well-written reports, “risk” and
“conflict” were defined in context, with clear links made between case study and proposed project.
Clear rationale for choice of topic, case study, target audience, survey respondents and
interviewees etc. were also provided. In the weaker reports, the appropriateness of the case study
was questionable with tenuous links made to the proposed project.
Generation of Ideas
Reports with good performance on this criterion had innovative ideas that were sensible and
feasible, and showed insight in the implementation of proposals and tailored strategies to meet the
needs of the target audience. In a number of reports, novel plans, programmes, products arising
from gaps or problems observed in daily life were proposed. The weaker reports suggested future
improvements that were merely quantitative extensions, in terms of increasing the scope or scale
of a project.
Organisation of Ideas
The majority of the reports were generally coherent, with appropriate headings and sub-headings
to guide the reader. In the stronger reports, the key ideas for the project were clearly set out in the
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introductory chapter. There was a logical progression in the development of the ideas and the
chapters and sections were well linked. However, in weaker reports, the organisation of ideas was
marred by excessive use of flow-charts and graphic organisers which were text-heavy in some
instances. Information presented in bullet points also often resulted in gaps in explanation and
development of ideas. Coherence was affected in reports which paid little attention to ensuring
links between different parts of the report. In particular, the figures, charts and inserts were often
not judiciously used, resulting in disruption to the flow of ideas and arguments in the reports.
Awareness of Audience
The majority of the candidates performed well on this criterion. They employed a variety of
strategies such as the use of individual and collective pronouns and personal anecdotes to engage
audience. Stronger candidates were confident and in command of their delivery which came
across as spontaneous rather than recalled speech. The weaker candidates were more
preoccupied with delivery of their prepared speech, rather than creating and sustaining audience
engagement in their projects.
Response to Questions
This year, many more candidates were able to provide well-structured responses and detailed
elaboration of points which were pertinent to their project. Stronger candidates provided insightful
and in-depth answers, with considerations that were relevant and well thought out. The weaker
candidates gave simplistic responses which were generic, without meaningful links made to the
projects.
Generation of Ideas
The majority of the candidates were able to generate ideas on topics that were within their scope
of experience. The quality of work was varied ranging from those that presented numerous ideas
which were not sufficiently developed or modified to the chosen context, to those that were rich
with insightful or innovative ideas. Some candidates spent an unwarranted amount of time and
effort at this stage to produce near polished products. There were candidates who failed to keep
to the word limit especially when prototypes of brochures and detailed timetables etc. were
included.
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Generation of Ideas
It was observed that more candidates put in effort to research for articles that were well-written and
relevant to project. In stronger work, articles selected for evaluation were highly relevant and
provided good opportunities for candidates to generate ideas which were useful and sensible.
Generation of Ideas
While stronger candidates offered ideas that were not only developed but also insightful, many
candidates were able to offer only very brief ideas to modify their projects, for instance, enlarging
or changing the profile of the target group.
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